Rico Byrne proposes creating a poster and social media campaign to advertise a music festival called Vibe targeting young adults aged 16-25. The poster will feature headlining artists, dates, and a hashtag for social sharing. Draft designs include the logo, color scheme, and layouts. Photos will be taken to feature on the poster and legal/ethical issues like copyright and data protection are considered. Audio-visual ads on social media are also proposed to promote the festival in the months leading up to it.