Unit 15 LO5

–
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Sophie Angus
Candidate Number: 1006
Print Based Advertising

Contents for LO5
Titles Slides
Witness Statement 4
Draft Layouts 5
Production Plan 6-9
Photos Used/ Equipment 10
Legal and Ethical 11
Legal and Ethical Issues-Trademark 12-13
Safe Working Practices 14
Risk Assessment 15
Final Poster and Flyer 16
Changes 17
Compare of Existing Products 18-19
Adverts 20
Conclusion 21

Witness Statement
This is my witness statement, which I have received after my pitch so that I will know the
positive and negative of my pitch and my print based advertisement. There was only one
changes that I will need to make and that was to add social media symbol onto my print
based advertisement, so that my target audience will know they are able to follow them
on these social media such as Twitter.

Draft Layouts
These of the hand drawn draft and graphic layout for my poster print based
advertisement. By these design, the target audience will be able to
understand the information that will be contain such as the date and the line
up. At the top, the target audience will be able to see the main design of the
poster, which is the moon design. In addition believe the event name, the
target audience will be able to see the location of the festival. However, at the
bottom of the page it will reveal who will be sponsoring and supporting.

Production Plan
Week beginning: 27th Monday February 2017- 5th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the main
headliner that
will be feature
on the poster
and also the
main
headliners
Then, to design
the layout of
the poster and
also the colour
scheme of the
poster as well
to appeal to
the target
audience
Then to design
and create the
poster for the
festival as it will
be released on
Saturdays.
The poster will
be sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The posters are
being printed.
The posters
have been
released
revealing the
headliners of
the festival will
be.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
27th Monday
February 2017
28th Monday
February 2017
1st March 2017 2nd March 2017 3rd March 2017 4th March 2017 5th March 2017

Production Plan
Week beginning: 6th March 2017-12th March 2017
Plan the main
headliner that
will be feature
on the flyer and
think about
what
information
should be
included.
Then, to design
the layout of
the flyer and
also the colour
scheme of the
flyer as well to
appeal to the
target audience
Then to design
and create the
flyer for the
festival as it will
be released on
Saturdays.
The flyer will be
sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The flyers are
being printed.
The flyers have
be released
revealing the
headliners of
the festival will
be.
6th March 2017 7th March 2017 8th March 2017 9th March 2017 10th March
2017
11th March
2017
12th March
2017

Production Plan
Start to discuss
what the
audiovisual
advertisement
should be
about.
The finalized
on the final
two ideas for
the audiovisual
advertisement.
Afterward
make two
storyboards for
the audiovisual
advertisement
and the
present them
to the people
in charge of
the festival.
After, they
have chose
one, the team
will focus to
make that
storyboards
into an advert.
The
audiovisual
advertisement
are looking at
the correct
place to be
filmed and also
looking for
actors to be
part of the
video. They
also will need
to find a good
location for the
advert as well.
Once the
actors ad the
location have
been found,
they will start
to film the
audiovisual
advertisement,
as this should
take two days.
They will be
filming for the
audiovisual
advertisement.
13th March
2017
14th March
2017
15th March
2017
16th March
2017
17th March
2017
18th March
2017
19th March
2017

Production Plan
Once all of the
filming has
been done, the
editing team
will edit the
films into an
advert, as they
will have to
take the best
pieces for the
advert.
They will have
another day of
editing for the
audiovisual
advertisement.
The final check
for the official
audiovisual
advertisement
will be done.
The official
audio visual
advertisement
will be released
to the public
20th March
2017
22th March
2017
23th March
2017
24th March
2017
25th March
2017
26th March
2017
27th March
2017
This is the production plan for my festival poster, flyer and audiovisual advertisement as everyday for 3 weeks and 4
days there as all of the tasks will need to be completed by 24th March 2017. The poster and flyers will take a week to
design and create as it is an easy task to do. This I decided to created the poster, flyer and audiovisual advertisement
during March as it will keep the target audience aware that they will have 3 months to go until the festival will start.
This mean that they won’t have to buy their tickets last minute and have a chance to buy the tickets because the
festival have advertise themselves 3 months ago.
Source:
http://smallbusiness.chron.com/advertising-production-process-45162.html

Photos Used/ Equipment
Overall, I used these two pictures to be included in my print based advertisement. I have edited them so
that they would fit in the theme of my advertisement and also they would match my ideas as well.
These images will enable the overall appearance of my print based advertisement to be creative and
look professional as well. I used a Canon EOS 1300D Digital, which enable me to take a good of the tree
and the moon. In addition for the moon used a special equipment will require my to get a zoom in to
the moon so that I will get a better quality image.

Legal and Ethical
There are different legal and ethical issues that will need to be carried out throughout my creating my advertisement
for festival. The first legal and ethical issue that will need to address is to make sure that it doesn’t content
misleading advertising. This is mean that my advertisement will need the correct information to be advertise to the
public as it will cause confusion for public. I will have to ensure that my advertisement will have the correct date,
location, lineup and price of the festival. In addition, my festival advertisement will make sure that it doesn’t include
any harm and offence to the public by the images that are used or by the language. This is important as by harm and
offence on the advertisement, it could affect people opinion of the poster and also if children see the advertisement
on TV or on the street, it could cause them to be distress and therefore affected by the advertisement. Finally, when
creating advertisement for the advertisement I will have to follow the correct code when relating with children, as
even so children are allow to go to the festival, they are not in the right age group. Therefore, the promotion of my
festival must ensure that the children will be safe and it is not a dangerous environment for children to be around.
In addition, for the print based advertisement I will use royalties if I was for use artists or bands’ logo or song lyrics.
As my company doesn’t want to break any laws when creating the print based advertisement. Also my company will
don’t use anything copyright unless I have gain permission from the creators. In addition, all of the work that my
company will use will be copyright as I don’t want anyone to steal my ideas and claim it is there.
Throughout the advertisement for my festival, I will have to ensure that the advertisement will not offend someone
and also doesn’t link to any stereotypes as well.
Source:
https://www.cap.org.uk/Advertising-
Codes/Non-Broadcast.aspx

Legal and Ethical Issues-Trademark
https://www.gov.uk/how-to-register-a-trade-mark/apply
https://www.gov.uk/how-to-register-a-trade-mark/register-a-trade-mark
The definition of the trademark is when a symbol, product, services or design is protected so that no person, groups or organisation are not
allow to use these items as it will be breaking the trademark rule. The step of make a design to have a trademark are firstly someone will
checking if the design will qualifies as a trademark. Afterward, the person will apply to register for design as a trademark and after the apply
they will find out if their design will be trademark or not. This is important as the person are allow to objected with their decision once it
have came through.
1. Checking if the design will qualifies as a trademark
Once the trademark have sent off, someone will check if the trademark is unique and original so
that it won’t be copying other styles of brand and trademark. This is important as if the trademark
is like other brands and trademark that have been authorised before, the person won’t authorised
the trademark as it is not original and unique as it is too similar to other brands or old trademark.
Some of the unique of the trademark that will need to be portray are words, sounds, logos or
colours so that the design will be unique and one day recognisable. However, there are some
things that that trademark should not have in order to become a trademark such as offensive
words or images, can’t not describe about the design’s being good or services, being misleading,
3-dimensional shape associated and more. If the trademark have broken these thing, their design
won’t be authorised to be a trademark.
2. Apply to register for design as a trademark
To apply to to register for design as a trademark there are a form online that someone could fill out so that they are apply
for their trademark. This is important as by filling out a form online, it is quickly and easily to do and therefore it is hazards
free because they need to answer all of the question that is presented to them. The average prices of registering for a
trademark is £170 for one class and also for additional class of the trademark it will cost the person £50. This is important
as some of the detail that have to been given to register for a trademark are details of the want the person want to
register such as word, illustration or slogan and the person much state what class the trademark that the person what to
be register as such as class 1: chemicals, or class 43: food and drink services.

Legal and Ethical Issues-Trademark
3. After apply for trademark
After the apply for trademark have been examined, the person will received feedback from the application which is known
as ‘examination report’ and receive the report in 20 days . This is important as the person or company will be able to to
answer back to the decision of the trademark within 2 months so that they are able to resolve any problems that may of
occurred. This is important as if the examiner have no problem with the design to have a trademark the application will be
proved and then published onto the trademark journal for 2 months. This is important as during this time period anyone
can oppose the decision of the trademark. If the trademark have been registered if all of the objections have been
resolved. They will send the certificate so that it will conform that their design as officially trademark.
This is the trademark form that the person or the
company will have to fill out in order for their
design to be trademarked.

Safe Working Practices
I used Adobe Photoshop CS5.1 to create my final print
based advertisement, so I will be able to edit different
images such as the moon or add all of the important
information that is needed to be add such as placing all of
the lineup. I am about to create a print based
advertisement to a professional and high standard, that
will be able to appeal to more people to more people. I
have used variety of tools on Photoshop such as crop tool,
eraser tool, paint bucket and colour swatch to help me to
keep my product on a high standard. This will help to keep
my colour scheme consist by having the same shade of
colour throughout my print based advertisement.

Risk Assessment
You will be able to see that I have completed the risk assessment form
for the photoshoot as I will need to know the surroundings of the
photoshoot and also what risk will it bring.

Final Poster and Flyer
Final Flyer DesignFinal Poster Design
These are my final design for my print based advertisement of my
poster and flyer that I have created on Photoshop. For my festival
poster it is A4 dimension whilst for the flyer I have decided to use
A5 dimension

Changes
When I was creating my print based advertisement of a poster and flyer for my festival, I have to make
one minor change in order to improve on my Photoshop work. The only changes that I have to make is
to add social media symbols to the festival poster and flyer so that the target audience know that they
are able to follow them on social media. For the poster I used a A4 dimension whilst for the flyer I have
decided to use A5 dimension. I have place the three social media symbol of Facebook, Instagram and
Twitter at the bottom right hand corner and I have to move the extra information on the left, to make
room for the social media symbol. The reason why I have decided to add the social media symbol to the
poster and flyer so that it will add ‘Digital Natives’ (Prensky 2001) as the public are able to look at
EXCLUSIVE festival through different format of social media.
Before
After

Compare of Existing Products
The main inspiration for creating my poster and flyer on Photoshop is
the Glastonbury 2016 and partly Glastonbury 2015 poster. The
Glastonbury 2016 and my festival both have the same layout, logo and
the house style as I want my poster to be eye catching like Glastonbury
2016 poster. However, I wanted to partly copy the moon design from
Glastonbury 2015 poster as this is a good way to represent the
campaign message that my festival and Glastonbury are portraying.

Adverts
These print based advertisement has successfully convey your planned campaign message as this
have represent the nightlife of EXCLUSIVE festival because of the colourful moon and the
socilasing that will be going on at the festival. This will be a chance to meet new people that have
the same musical interest as they will be listening to the same kind of music. The campaign
message for my festival aloe people to have the opportunity to live to their favorite artists and
bands and enjoy themselves. This will allow them to socilased and make them loyal to come to
the music festival yearly. The slogan is ‘Live for the Music’, as the festival will be have good music
so this will appeal to people to go to my festival and therefore by having good music this will grab
the target audience’s attention.

Conclusion
Overall, I have created a poster and flyer print based advertisement,
with a background with a moon design at top. I believe that the
advertisement that I have created say my campaign message to the
public. In addition, I have added important information that the public
will have to know about such as the dates, who will be performing and
also the social media so that the target audience are able to follow
them and receive the latest updates. I have use my house colour and
colour scheme well as it will link with the mood and theme of the
advertisement.

Unit 15 LO5

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Unit 15 LO5