Unit 15 LO2

Advert of Inspiration
The main headliners are
in a different colour to
the rest of the artists. This
is because it will stand
out from the other artists
so people are more
attracted to look at the
headliners. I will ‘repeat’
(Steve Neale) this for my
print based
advertisement because
people that are looking to
come to the festival will
want to know who is
heading
The target audience is young
adults (16-25) within C1-E
category because this type of
music wouldn’t appeal to
anyone older then 25 I feel.
I would ‘repeat’
(Steve Neale) the
contrasting colours
as this makes the
poster stand out
from other festivals
of its genre. The
connotations
behind the colours
could be danger
which goes with the
festival name
rampage.
Also the poster has its strapline at
the top of the poster as this is part
of their branding and this is how
people will recognize the festival.

Print Based
Advertisement
Target Audience
Maslow – They would be self-actualization as these types of people do things for the experience of things.
Katz – The audience would be the type to go to be entertained and because it would be to escape reality from everyday life.
Hartley – Since they will be a lot of young adults going there will be around 16-25 and probably a lot more makes then females would be
attending as stereotypically males would prefer the genre more.
Psychographics – They would be reformers as they are people who want the freedom from restrictions and at festivals there are less restrictions
then in normal life. Also they would be explorer as these sort of people do things for the experience and the adventure and the festival would be
a new experience for people going first time.
Socio-economic needs – C1-E because the people that would be going to this type of festival would be students and young adults who usually
have a low spending power.
Colour Scheme
The colour scheme for my festival poster
will be two contrasting colours for example
the poster of my inspiration it yellow and
black. I will stick to having black and then
change out the yellow for green, as these
are contrasting.
Marketing
The type of marketing I will be using is a poster. This is because when
people walk past and see the poster, they might stop and look at the poster
and read it which may lead to them finding more information about the
festival and may lead them to go the festival.
Logo Names
As my festival of inspiration is
called ‘Rampage’ I would like to
call my festival something
similar.
1. Boiling Point
2. Uproar
3. Tempest
Slogans
The best drum and bass festival in the
UK
Frequency of release
This is to keep all the people that are interested
and that are going to the festival up to date on
the artist that will be performing at the festival.

Mood Board Conclusion
I have chosen the pictures in my mood board as
I would like to see the styles of some other drum
and bass festival posters. This is because I could
use some of their ideas in my own poster, as I do
not want to reinvent the wheel.

Draft Layouts
These are my hand drawn drafts for my poster. I used this because it gives me a rough
idea of what it will look like and gives me the chance to make any changes to the design
of the poster.

Graphic Layouts
These are my graphic
layouts for my idea of
the poster that I will be
making. Graphic layouts
are better then hand
drawn drafts because it
gives you more of an
idea of what the poster
will be like.

Logo Design
The logo design for the poster will be the same
as my poster of inspiration as it is unique and
suits the genre of music. Obviously, I will be
changing the colours of it to suit my house style
(green and black). This will be part of my
branding for the music festival.

House Style
Fir my house styles, it is important to make the
poster aesthetically pleasing and and something
that people will remember. I will be using
contrasting colours like green and black as this is
what my poster of inspiration is like but yellow
and black and stands out well.

Main Headliners/Artists
The artists that will be playing that this sort of
festival would be drum and bass MCs and DJs as
this is the genre of music. The headliners will be
in a different colour then the rest of the artists
as people are looking for the headliners more.
By making them a different colour they will
stand out more to the audience.

Week beginning: January 8th 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Discuss and
decide which
artists will be
main headliners
on what days.
Design layouts
and
announcements
for the first two
main headliners.
Produce the advert for
what will be released
on Saturday.
Send of first
advertisement to
printing
company.
Posters
being
printed.
Posters are
released for the
first
announcement
for two of the
main headliners.
Day off
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Monday 12th
January 2018
Sunday 19th
January 2018
Thursday 21st January
2018
Saturday 24th
January 2018
Sunday 25th
January
2018
Tuesday 26th
January 2018
Tuesday 26th
January 2018
PRODUCTION PLAN

Week beginning: February 15th 2018
Start the
designing and
layout for the
last three main
headliners.
Finalize and start
to produce the
second poster for
the next
announcement.
Continuing the
production of the
posters.
Posters are sent
to the printing
company and be
ready to be
distributed.
Posters
being
printed.
Second poster
released of the
final headliners.
Weekend off
by:
Friday 19th
February
Saturday 20th
February
Wesnesday 17th
February
Thursday 25th
February
Friday 26th
February
Saturday 27th
February
PRODUCTION PLAN

Week beginning: March 22nd 2018
The layout for
each performers
playing on what
dates and where
it will end.
Produce the
official poster
and be ready to
send off for
printing.
Final checks and sent
off to the printing
team. Audio Visual
advert released.
Posters being
printed.
Release the
final poster
advert with
the
completed
and official
acts and
what days
they're
playing.
Weekend off Weekend off
by:
Friday 26th
March
Friday 26th
March
Friday 26th March Friday 26th March
PRODUCTION PLAN
LAUNCH DATE – SATURDAY 27th March

Budget Summary
Staff Position Salary
Editor 32,500
Photographer
s
30,750
Marketing 32,500
Finance 37,750
Design 37,500
Equipment cost
Office space £212,480
Apple MacBook (x5) £5, 995
Adobe C5.6 master
collection
£9,179
Cameras (x3) £687
This is how much I would need to pay the staff make will be
producing my festival poster and the cost of the equipment
that will be needed to be able to make the poster. I will be
paying the staff the average salary that they would be paid.
I don’t need many people working on the poster which
means that I wont need as much equipment for them to
use.

Launch dates/calendar events
Poster launch date and why The launch date for the poster
will be on the 27th March. I chose this because this is before
summer so people will be excited for the summer festivals
coming up so people will want to see the line up before they
book tickets.
My festival launch date will be on 2nd to 3rd of April. This is
because it is a month after the poster will be published so
people will be excited for the festival. Furthermore in April
there's not many festivals going on so people will more likely
to come to my festival.
Audio-visual launch date will be on the same date as the
poster which is on 27th March. This is because people will see
the line up and then they can watch the video to see what the
festival looks like.

Location and scheduling of
advertisements
I will be putting my festival posters on billboards
and bus stops so people can see it. This is because
this gives me the chance for loads of people to see
my poster. The cost of this will be about £200 per
week. Also on a busy bus stop it will be £300 per
week.
I will be also be advertising my festival on Facebook
as tis is the biggest social media with the most
amount of users so I have the chance of millions of
people to see it. This would cost me £3.91 per CPM
and £0.11per CPC.

Plan for audio-visual
On my audio-visual the artists that I would include is all the
headliners for the days at the festival. This is because these are the
artists that the people are normal most interested in seeing at the
festival. Also this will intrigue people to come and see them at the
festival.
The colours that I would use will be the colours that I have used on
the poster because then it has the link between them. Also it will
make it more recognisable to my festival itself.
It will be similar to my poster because it will have the same colours
and artists in the video as the poster.
My audio-visual will be released on YouTube because this s the
biggest and most popular video sharing social media. Furthermore
to post it on YouTube will be free so I will saving money buy not
having to pay for it to be advertised.

Risk Assessment
When I got images of from the internet to use in
my poster I had to manipulate them. This is
because otherwise the company or person that
owns that image could sew me for copyright.

How I manipulated an image
I used this image form my poster
of inspiration to use on my
festival poster. I manipulated the
image by changing the colour of
the image to suit my festival
posters house style.
I used this green smoke image on my
poster. I had to manipulate this image
to be able to use it. I cropped the
image to the size I wanted and then I
faded it.

Legal and Ethical
The Code- It is the cornerstone of the system of voluntary self-regulation to
which they have made a binding contractual commitment. It balances both
the rights of the individual and the public's right to know.
Accuracy- This is when the media company has to make sure that what
they are publishing is accurate towards the IPSO guidelines. However if the
company is inaccuracy when this must be corrected or they have to write
an apology. However the publisher could be sewed by the person they
have accused if they have no evidence of what they say.
Privacy- This is when the editor has to be careful about what they are
writing about someone and they don’t expose any sensitive information.
The code says that ‘Everyone is entitled to respect for his or her private and
family life, home, health and including digital communications’ so this
means that if an editor mentions any of this they can take action against
them. For example the festival cannot expose any of this private
information when writing about an artists without their permission.
However if the editor has consent from the person they are allowed to
mention these topics.
Harassment- This is when the editor or journalists cannot engage in any
form of intimidation or harassment. This includes not persist in asking
questions, telephoning and if they are on someone's property and they are
asked to leave they have to leave. For example the festival cannot force
someone into doing an performance, otherwise they could be persecuted.

Legal and Ethical
Copyright- is when there is a legal right which lasts for
a certain amount of years so you can’t print, publish,
perform, film, or record literary, artistic or musical
material that already exists.
This is on the bottom of the ‘Rampage’ website, this
means that everything this website belongs to the
festival. If anyone uses the information or pictures on
any of the festivals websites they will be persecuted for
copyright. As all the stuff on any of the festivals
websites belong to the festival and you have to ask
permission of them to be able to use their photos or
information.
The copyright act was changed in 1988 as the Design
and Patents act. This is when people have their own
right to write and put their own photos in a print. Also
the person who toke the photo are able to protect
them so no one else are able to use them unless they
pay them or ask permission.
https://www.gov.uk/government/
publications/copyright-acts-and-

Audio Visual Advertisement
If I was to make an audio visual advertisement it
consist of videos of the main headlines which
are DJ Guv, SASASAS and Macky Gee. Also it
would include the environment that the people
that would be in for example the lighting and
smoke. This is because people would get a feel
about what the festival will be like to see if they
want to go.

Conclusion
In this LO I have been able to plan an advertising
campaign that includes print-based
advertisement.

Unit 15 LO2

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Unit 15 LO2