Unit 15-LO2

Proposal
This is my proposal for NMH festival, it outlines
the ideas which will be incorporated and taken
into consideration whilst the festival poster is in
production.

Mind map
Festival
ideas
Logo
names
Target
Audience
Slogans
Colour
Scheme
Frequency of
Release
Marketing
For my print based
advertisement, my target
audience would be young
adults(16+) and adults based
on the artists that are
featured at the festival as
well as the activities that are
available there
By marketing the
festival, it will be
advertised through
social media as those
within the target
audience will most
likely see
advertisements on
festivals through
synergy e.g. Facebook
and Twitter.
The colour scheme for the festival will
consists of white, blue and in general light
colour as even though the able to gain a
wider audience and conveys that the festival
is based on my magazine, this will be he
audience that this is an unforgettable event
the festival aims to release the full
lineup 4 months before the event
takes place as this gives time for
festival-goers to buy tickets but once
the lineup is released, they will be on
high demand.
Campaign
Message
The campaign message for
the festival is “reliving the
music" as it is able to bring
everyone together for a
unforgettable experience and
make sure that the artists on
the lineup list give their best
performance yet.
‘The UK’s Best Guide to Music’
‘New Music Hits’

Own photos
These images that are displayed have all been taken by myself and they all relate as
they are all sunsets but taken in different locations as well as different orientations. The
top left image is most suited because it fits all the connotations needed for an
appealing background for my festival poster.

Graphic Layouts
Date
Day1artists
Day2artists
Day3artists
Date
Date
Website links for tickets
Sponsors
Date Date Date
Day 1
main
headliners
Day 2
main
headliners
Day 3
main
headliners
rest of artists
performing
on day 1 of
festival
rest of artists
performing
on day 1 of
festival
rest of artists
performing
on day 1 of
festival
Website links for
tickets
Sponsors

Graphic Layouts
Sponsors
Dates for festival
Day 1 Artists inc.
Headliners
---------------
Day 2 artists inc.
Headliners
--------------
Day 3 artists inc.
Headliners
Website links to purchase
tickets to the festival
Day 1
artists inc.
headliners
Day 2
artists inc.
headliners
Day 3
artists inc.
headliners
Websitelinks
topurchase
ticketstothe
festival
Sponsors
Dates for festival
The hand drawn drafts and graphic layouts gives me an idea of what format would be
more suitable to use for my festival as it needs to appeal to the target audience and
enables me to see if the ideas that I have drawn out work well in a graphic layout.

Logo Design
My festival is based on my magazine NMH which
means I will be using fonts for the poster that will be
similar to the font used for the NMH logo. Have
decided on using the NMH logo but using a different
similar font for ‘Festival’ as it will connote to the
audience how it is relating to NMH magazine itself.
Font: Lemon MilkFont: Ge Body
Font: The Next Font
Font: The Bold Font

Advert of Inspiration
As shown on this festival poster, it
displays the headliners for Latitude
above the other artists and their
logos are in bigger text which conveys
to the audience how these artists are
more recognised and inferior
compared to the artists who are
below them. In addition, based on
Steve Neale(1980), I will be repeating
the use of the big text on the artist’s
logo to convey to the audience that
these are the biggest names artists
and that this will be a major event
that everyone would go to.
The target audience would be
young adults as well as adults that
are within social classes C1, C2,D
and E due to the fact that young
adults and adults would be fans of
mainstream music that is within
the genre that the festival is
representing.
What I will repeat based on Steve
Neale(1980) is the way light colours
have been used for the poster as well
as using a sunset image of the festival
as the background which connotes
how calm and enjoyable the festival is
as well as it being a welcoming
atmosphere
The colour scheme for the festival will consists of white, blue and in
general light colour as even though the festival is based on my
magazine, this will be able to gain a wider audience and conveys to the
audience that this is an unforgettable event.
There will be 3 dates which will
outline what artists will be performing
on each day, this will gives the
audience an idea of when the festival
is yet to take place so that they can
book any important events or days off
before the festival takes place.
Above the logo for the festival, it
shows which company owns the
festival and it is also connoting to the
audience that this is what the
company is presenting to them.
Through presenting this, it is also
displaying to the audience the lineup
for the festival and why it is the
festival to go to in summer.
At the bottom of the festival poster, it
displays the well-known brands that
have agreed to sponsor the festival
and this is what I intend to repeat on
my festival poster to make it clear to
those looking at the poster that these
brands have agreed to support this
event.

Artists
As NMH magazine is going to be sponsoring NMH
festival, this means that the artists that will be at
the festival will come from the alternative and indie
rock genre. Artists which would be featured at my
festival would be The 1975, Bastille, Halsey, Twenty
One Pilots, Arctic Monkeys, Wolf Alice and many
more yet to be announced. These artists have a lot
in common as they are based around the same
genre of music meaning that people will attend as a
collective to see all of these artists perform at my
festival.

House Style
• My house style for my festival poster will need to be aesthetically
pleasing as well as appealing to the audience. This is why I have
chosen colours that are light but at the same time bold as this
needs to be a festival which is unforgettable and where everyone
will have the best experience possible. In addition, I will be using a
light background such as a sunset which will contrast with the font
and colour of the font that is used. Also, the fact that the festival is
set in the summer time, the sunset background represents the
emotion summer intends to put upon people so how if reflects a
relaxing, joyful and energetic emotion. With the font, it will be
consistent in terms of using bold font so that it is able to stand out
especially with those looking at the poster and the names of the
artists performing would be shown by using their own logo names
so that it is easier for the artists to identify which artists’ logo it is
that is due to perform at the festival.

Budget
summary
Job Role Salary
earned(highest/average/lowe
st)
Publisher £47,500/£32,500/£25,000
Marketing £47,500/£32,500/£25,000
Design £52,500/£42,500/£32,500
Editor £32,500/£27,000/£23,000
Writer £47,500/£37,500/£25,000
Equipment Cost
Office space £300 per person per month-
£97,200 for 1 year.
Desks(x 27-stand with screen) £1,030 each making it a total of
£27,810.00
Chairs(x27-swivel chair) £35 each making it a total of
£945.00
Printer £49.99
Cameras(X4) 319.00 each so a total of £1,276.00
Pens(box of 50 pens) £8.33
Paper(500 sheets) £2.33 excl VAT
Adobe Creative Cloud(All apps) £53.20 per month
Apple MacBook Air 13.3” (x27) £899.00 each so the total is
£24,273.00
These two tables outline what the cost of each equipment is that is
required in order to create the festival poster and what the salary
for each job role that is needed for the festival poster to be
produced. For example, Adobe Creative Cloud is needed as it has
Photoshop which is the software needed to create the festival
poster. In addition, pens and paper are needed to design what the
template of the festival poster will look like before it is created on
Photoshop.
References for equipment
• https://creative.adobe.com/plans?store_code=gb&promoid=P3KMQZ9Y&mv=other
• http://www.ikea.com/gb/en/products/desks/office-desks/bekant-desk-sit-stand-with-screen-black-brown-black-spr-39061177/
• http://www.currys.co.uk/gbuk/computing/laptops/laptops/apple-macbook-air-13-3-21962977-pdt.html
• http://www.currys.co.uk/gbuk/computing-accessories/printers-scanners-and-ink/printers/canon-pixma-mg5750-all-in-one-wireless-
inkjet-printer-10143745-pdt.html
• http://www.ikea.com/gb/en/products/chairs-stools-benches/office-chairs/torkel-swivel-chair-bomstad-black-art-50212486/
• http://www.currys.co.uk/gbuk/computing-accessories/printers-scanners-and-ink/printers/canon-pixma-mg5750-all-in-one-wireless-
inkjet-printer-10143745-pdt.html
• http://www.flexioffices.co.uk/surrey/leatherhead/reigate-road_kt22_id4935
References for Job roles
https://www.totaljobs.com/salary-checker/average-
publishing-salary
marketing-salary
photographer-salary
https://www.totaljobs.com/salary-checker/average-editor-
salary
https://www.totaljobs.com/salary-checker/average-design-
salary

Budget Summary continued:
Printing Quotes and Costs
References
http://www.alocalprinter.co.uk/uk/posters/
This screenshot displays the
pricing of A4 and A3 posters
depending on the quantity that is
chosen. As I have chosen a
quantity of 200 posters in the size
A4, the total cost would be
£40.00 exc. VAT which is cost
effective as this is a cheap price
especially for festival posters that
will be distributed nationwide but
copies of the festival poster will
be available online.

Legal and Ethical constraints
• Copyright is when an author has legal rights into creating copies, licenses and other musical or artistic work
whichever the format and is entitled to owning that work that requires authorised access for it to be used by
other individuals if the author gives permission. Based on the material that is presented on the poster including
the template and the colours that have been used, the copyright sign (©) can be used in order to connote to
those who have an interest in copying the work presented to them, they need to ask for permission to copy any
material or else they will be in breach of the copyright law.
• IP stands for Intellectual property which is defined as having the correct type of intellectual property protection
to prevent other individuals from stealing or copying your work. This can be applied to the names of certain
products or brands, your own inventions, the way your product is designed and the work that is produced by
yourself. Through getting IP, this will mean that you can get a patent as this prevents anyone from using your
information without permission.
• Through the libel law, this makes sure that NMH would have to be careful based on what is presented on its
advertisement so that this isn’t classified as defamation which could ruin any of the artists’ reputation and could
lead to them pulling out of the festival as they wouldn’t consider being involved in an event which has risked
ruining their reputation as an artist.
• For royalties, this will be given to those who has legal ownership of their own work and someone else wants to
use their work but this is based on how much money will be earned through this. This could also be one way that
artists that are performing at the festival earn money as through advertising the line-up, this confirms to the
audience that the artists listed are due to perform at the festival and changes would be made if either of the
artists cant perform due to unforeseen circumstances or any other reason they have specified.
• For ASA, The codes that relate to my festival would be 01: compliance, 04:Harm and offence, 18: Alcohol and 06:
Privacy as these codes need to be taken into consideration especially when they are being applied to a festival.
this festival needs to make sure that the safety of those attending the festival and the artists performing are
handled in a correct manner so that festival-goers can enjoy a good time without having to worry and stress
about other issues they are dealing with.
• For Ofcom, it needs to make sure that those who are at the festival listening to the artists are protected from
harmful or offensive content e.g. swearing, violence and sexual content. In addition, this would mean that before
the artists perform any of their songs which contain any swearing or offensive material, this would mean they
would be warned not to use the explicit version of the song but use the clean version as some people would
complain how unacceptable swearing is used at a festival in front of a large crowd full of young adults and adults.

Production Plan
Week beginning: 27th February 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Have talks on
what dates the
festival will take
place and decide
who the
headliners and
other artists will
be
Come up with
the layout for
the festival
poster and make
an
announcement
on the first 3
headliners of the
festival
start with the
production of
the advert so
that it is set for
release on
Sunday
Send the first
part of the print
based
advertisement
to the printing
company.
Festival poster
start the process
of printing
Posters are
released along
with the first 3
headliners of the
festival.
Completed by Completed by Completed by Completed by Completed by Completed by Completed by
Wednesday 1st
March
Wednesday 1st
March
Sunday 5th
March
Saturday 4th
March
Saturday 4th
March
Saturday 4th
March
Week beginning: 6th March 2017
Begin with
designing the
layout for the
poster
announcement
of the next 3
headliners.
Finalise the
ideas of the
second poster
and begin with
production
Carry on with
the production
of the posters
Send the
finalised poster
ideas for
printing
Finalised festival
posters are
printed
Posters are
released along
with the next 3
headliners of the
festival.
Tuesday 7th
March
Wednesday 8th
March
Thursday 9th
March
Friday 10th
March
Friday 10th
March
Saturday 11th
March

Production Plan
Week beginning:13th March 2017
The layout for
the poster which
includes all of
the artists, what
dates they are
performing etc.
Is made
The official
poster which
outlines all the
artists
performing at
the festival as
well as the dates
is finalised.
Send off the
official poster for
printing
The official
posters are
being printed
Release the
official festival
poster advert to
the public
Tuesday 14th
March
Wednesday 15th
March
Wednesday 13th
March
Thursday 14th
March
Friday 15th
March
Make another
design for the
festival poster(
same festival)
Spend most of
today continuing
with designing
the second
poster for the
same festival.
Finish
completing the
design for the
festival poster
advert.
Make sure that
all the travel
information,
ticket websites
etc. are
confirmed for
the festival
Finalised the
idea for the
second festival
poster advert
and release to
the public.
Tuesday 21st
March
Wednesday 22nd
March
Wednesday 22nd
March
Thursday 23rd
March
Friday 24th
March

Production Plan
This production plan outlines the whole production of the advertisement for the festival which
leads up to its deadline so when the posters are released to the public.
Finalise the final
poster design,
choose between
the two designs
made.
Start producing
the final festival
poster advert
Carry on with
producing the
poster
Make sure that
the advert is
checked through
and no errors
are present.
Tuesday 28th
March
Friday 31st
March
Friday 31st
March
Week beginning: 3rd April 2017
Send the
advertisement
to the magazine
companies
Check if any of
the companies
got copies of the
magazine and is
released with its
next issue.
Make sure that
magazines that
are within the
same genre of
the festival get
the advert.
Monday 3rd April Tuesday 4th April Wednesday 5th
April

Conclusion
Overall, I have outlined all the ideas that will help with the production of the print-based
advertisement for NMH festival which is based on NMH magazine. In addition, I have made a
proposal and photoshoot plan which are both documents that have enabled me to come up with
important decisions that need to be taken into consideration whilst the production of my festival
poster is taking place. I also made a mind map which outlines my ideas for my festival so what the
chosen name is, what’s it slogan and what the target audience is. I also created a mood board
which consists of a group of images that are of famous festival posters that have been selected
from the internet which will inspire me with what sort of layout and design I should do for my
hand drawn drafts as well as graphic layouts. I also have a slide on my advert of inspiration as it
has all the elements which are similar to my ideas that I will incorporate into my festival poster.
There is a slide on what sort of artists will appear at my festival depending on their genre of
music. Furthermore, the slide on house style will help in terms of what the colour scheme of the
poster will be and why that colour scheme has been chosen. For location recce, I outlined where
the photoshoot will take place, what hazards need to be taken into consideration and what type
of shots will be used. Through legal and ethical issues, this will make sure that my festival poster
will be protected from any unlawful theft of work as well as making sure that it co-operates with
all the rules and guidelines listed on each of the legal and ethical issues. There is slides on how
much the staff will be paid, how much the cost of equipment needed in the office will be and the
printing costs depending on the quantity of posters chosen. Lastly, there is slides on production
plan as this outlines what plans are scheduled to take place in lead up to the festival date.

Unit 15-LO2

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Unit 15-LO2