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Contextual Statement
For my FMP, I am planningtocreate promotional material andvisuals foranartistgoingon tour.
I was inspired andinfluenced tochoose thisasmytopic whilstresearchingothergraphicdesigners
for mycontextual research.
Specificdesigners thatinspired me wasAriesMoross andHenock Sileshi. Moross throughouttheir
careerhas worked witha variety of artistsandcompanies tocreate products. At the start of their
career, they formeda recordlabel withthe intention of combiningmusicanddesign. They also
createdthe tour visualsforartistssuchas One Direction, Spice Girls, alongwithpromotional
material forfestivals like Parklife. Theirdesignstyle issimilartothe style thatI enjoy. Withlotsof
boldand colourful typography andcontrastingcolours, theirwork iseye catchingandrecognisable
amongstotherartists. Sileshi wasthe creative directorforthe groupBROCKHAMPTON, inwhichhe
createdalbum/ single covers, merchandise, assistedwithconcertvisuals, etc.These have beena
maininspiration inme wantingtodographic design overallasitsparked myinterestindesignwithin
the musicindustry alongwiththeirdesignstyles.
I wantedtodo thisconceptfor thisprojectbecause Ialready have an interestinthe musicindustry
and enjoy lookingintoall the visuals made anddesign process thatgoesintoartistsandtheir
brandingas well asthe workthat goesintoeach albumrelease besides makingthe music. As
previously stated, Iwasmostly inspired forthisideabyAries MorosswhoI discovered during
contextual research. Ialsothinkthiswould be anew conceptto express mycreativity inand
demonstrate myskillsinPhotoshopaswell asfurtherdevelop theminAfterEffectswhilstcreating
the visuals. Lastyearfor my FMP, I createda filmconceptanddesigned the promotional material for
that, thisprojectissimilarexceptitwillbe fora tour conceptandis musicbasedinstead. Also, for
my fanzine projectthisyear, Ibasedmine around the musicindustry andthe impactsithas on
artists. Thismeansthat I will have some experience intermsof research forthe musicindustry. And
as I wouldalsolike toincorporate amini zine aspart of the tour merchandise, Iwill have previous
experience frommakingamagazine earlierthisyear.
I am still brainstormingoptions astowhatartist and albumtobase my conceptoff. However, similar
to the designers Iresearched, Iwouldliketohave mytour withlotsof colourful visuals andposters
withtypography thatis eye catching. Iwould like all the products andmerchandise toappeal tothe
age group18-24, but alsoto the artistsfanbase so I will be creatingworkthatwill be entertaining
and eye catchingbutalso feel immersive forthe vieweranddrawsthemin. I will be creatingvarious
visualstogo withdifferentsongswhich will change tocoincide withthe songlyrics orthe beat. I am
alsoplanningoncreatingan alternate albumandvinyl coverforthe tour, as well asa logo, posters,
merchandise andtickets. Thisconceptwillall be basedaround the albumthatI choose intermsof
colourschemes, text, layoutsothatthe aestheticremains consistentwiththeiroriginal albumcover
and musicvideos forthatrelease.

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Y2 FMP Contextual Statement

  • 1. Contextual Statement For my FMP, I am planningtocreate promotional material andvisuals foranartistgoingon tour. I was inspired andinfluenced tochoose thisasmytopic whilstresearchingothergraphicdesigners for mycontextual research. Specificdesigners thatinspired me wasAriesMoross andHenock Sileshi. Moross throughouttheir careerhas worked witha variety of artistsandcompanies tocreate products. At the start of their career, they formeda recordlabel withthe intention of combiningmusicanddesign. They also createdthe tour visualsforartistssuchas One Direction, Spice Girls, alongwithpromotional material forfestivals like Parklife. Theirdesignstyle issimilartothe style thatI enjoy. Withlotsof boldand colourful typography andcontrastingcolours, theirwork iseye catchingandrecognisable amongstotherartists. Sileshi wasthe creative directorforthe groupBROCKHAMPTON, inwhichhe createdalbum/ single covers, merchandise, assistedwithconcertvisuals, etc.These have beena maininspiration inme wantingtodographic design overallasitsparked myinterestindesignwithin the musicindustry alongwiththeirdesignstyles. I wantedtodo thisconceptfor thisprojectbecause Ialready have an interestinthe musicindustry and enjoy lookingintoall the visuals made anddesign process thatgoesintoartistsandtheir brandingas well asthe workthat goesintoeach albumrelease besides makingthe music. As previously stated, Iwasmostly inspired forthisideabyAries MorosswhoI discovered during contextual research. Ialsothinkthiswould be anew conceptto express mycreativity inand demonstrate myskillsinPhotoshopaswell asfurtherdevelop theminAfterEffectswhilstcreating the visuals. Lastyearfor my FMP, I createda filmconceptanddesigned the promotional material for that, thisprojectissimilarexceptitwillbe fora tour conceptandis musicbasedinstead. Also, for my fanzine projectthisyear, Ibasedmine around the musicindustry andthe impactsithas on artists. Thismeansthat I will have some experience intermsof research forthe musicindustry. And as I wouldalsolike toincorporate amini zine aspart of the tour merchandise, Iwill have previous experience frommakingamagazine earlierthisyear. I am still brainstormingoptions astowhatartist and albumtobase my conceptoff. However, similar to the designers Iresearched, Iwouldliketohave mytour withlotsof colourful visuals andposters withtypography thatis eye catching. Iwould like all the products andmerchandise toappeal tothe age group18-24, but alsoto the artistsfanbase so I will be creatingworkthatwill be entertaining and eye catchingbutalso feel immersive forthe vieweranddrawsthemin. I will be creatingvarious visualstogo withdifferentsongswhich will change tocoincide withthe songlyrics orthe beat. I am alsoplanningoncreatingan alternate albumandvinyl coverforthe tour, as well asa logo, posters, merchandise andtickets. Thisconceptwillall be basedaround the albumthatI choose intermsof colourschemes, text, layoutsothatthe aestheticremains consistentwiththeiroriginal albumcover and musicvideos forthatrelease.