This advert analysis discusses an Evian commercial where a man sees his baby reflection dancing in mirrors and car windows. As more people join in to see their own baby reflections dancing along, the music starts and they dance together in the street. The text in the advert says "Evian live young" and "Drink pure and natural". The message is that drinking Evian keeps you feeling and looking young, as shown by the adults seeing themselves as carefree babies in their reflections. The intended audience is likely people who drink a lot of water and children, since the advert has a childish and fun tone.

1. Name: __________________________
BTEC Creative Media Production
Advert Analysis
Name of Product: Evian__________________________________________________
AdvertDetails(what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
A man looks at his reflection in a car wing mirror and instead of
seeing himself, he sees himself as baby. He then looks at his
reflection in a shop window and starts dancing, watching his “baby”
reflection dance in the same way. Music starts as more and more
people join in; their reflections are babies too, until there is a group
of different people all dancing together watching their reflections
Street sounds can be heard at the start and then Here Comes the
Hotstepper by IniKamoze is playing as the people start to dance.
“Evian live young” and “Drink pure and natural” appear on the screen
at the end of the advert.
I think that the audience of this advert would be people who drink a
lot of water and children because the advert is quite childish and fun.
The slogan is “Live Young” which is shown by the adults seeing their
reflection as babies dancing. This shows the water is healthy, keeping
you looking and feeling young