Team meeting of bringing together ideas sheet
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The creative brief meeting discussed name, slogan, and color scheme ideas for a new water beverage called "Mist" from two group members, Sophie and Josh. They debated the positives and negatives of plain colors versus pastel colors. In the end, they chose the name "Mist", the slogan "what if you Mist a chance to hydrate?", and a plain color scheme with bold writing to avoid distracting buyers but still stand out on shelves.
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Team meeting of bringing together ideas sheet
- 1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:SophieMason+JoshNicoloau Group Name:SJ&co The Creative Brief Team Meeting of Ideas Team Member Sophie Josh Final Chosen Name Mist Ideas for Names & Slogans “mist” “hydrate” “refresh” Ideas for colour schemes Plain colours such as White, black and other various block colours Positives about their ideas Colours wouldn’t distract buyer Name was simple Slogan was straight to the point Negatives about their ideas Because its pain colours it might not stick in the publics mind “fresh” “fruit water” “fruit splash” Pastel colours representing each flavour smudged Multi coloured Eye catching on shelves and advertisments Name is descriptive of the product Could only attract a younger audience due to the bright colours looking too immature or childish Final Chosen Slogan Final Chosen Colour Scheme “what if you Mist a chance to hydrate?” Plain colours with bold writing Any Other Final Decisions