This document provides a summary of Maisie Cookson's performance and grades for various tasks in the Advertising Production unit. It indicates that Maisie passed tasks related to researching advertising techniques, developing an advertising product with her group, and designing advertising materials. For the design process task, she received a merit grade. The document includes feedback on ways Maisie can improve, such as providing more detailed analyses and evaluations. It also notes missing evidence that has now been added. The action plan aims to help Maisie understand how to achieve higher grades.

1. Unit 18: Advertising Production
Candidate Name:
Maisie Cookson
Task 1: Research - Pass
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes P
Advertising techniques worksheet Yes M
Team name (advertising company),
slogan and logo
Yes M
4 advert analysis table Yes M
Individual advert analysis Yes P
Task 2: Developing your product - Pass
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes P
Research into a rival product Y P
Blog post with team review of ideas
and final group decision
Yes P
Task 3: The design process - Merit
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes M
An advert for a bus or train Yes M
An online advert for a website (banner) Yes M
A group TV advert Y (in
presentation)
M
Task 4 and 5: The Pitch and Evaluation - Pass
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Yes N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Yes P
Action Plan (to improve grade):
Task 1: Take care with your analysis as sometimes you are confused with message of advert. BMW
not advertised as dangerous but sleek and fast.
Task 2: You need to upload your group mind map of initial ideas for your gum. You also need to upload
the group worksheet showing everyone’s idea – now added
Task 3: you need to upload a link to your groups TV advert – now added
Task 4: Please upload your presentation powerpoint, marksheet – now added.
Task 5: Your evaluation is quite brief but does explain the group process well. More detail on your
strengths and weaknesses is needed for a higher grade.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature:
Pass