- The document discusses reasons to conduct research when creating a new media product, including to understand the target audience, potential pricing, and how to make and market the product. - It then defines and compares four research methods: primary involves original data like surveys but is costly; secondary uses existing data but has less control; quantitative deals with numbers and amounts; qualitative examines thoughts and feelings. - The respondent explains using secondary research from the internet and videos for assignments on crime dramas, music videos, and festival bags. They would consider primary research if they had more time.