1. • My target audience are young adults aged 16-25 mainly male gender, but it will be
aimed at female gender who listen to hip pop and rap music. This group of people will
be people who have an understanding in the music industry, and people who are
educated.
• I will also aim my magazine at people who are socially interactive, meaning they like to
be update and like to know the latest gossip on music artists as well as rap and hip pop
music in general.
• My target audience will be people who listen to artist like Usher, Chris brown, Rick Ross,
Justin Timberlake, drake, ymcmb etc.
• I will target people who already read magazines like XXL, VIBE and Billboard because my
magazine will be based on the same sub genre as these magazines.
Why I have chosen this target audience…..
• I have chosen this group of people as my target audience because I listen to rap and hip
pop music, I know what people want from a music magazine as I am apart of the target
audience group.
• These artists are the people that I listen as well as look up to, so I could feature these
people in my magazine as they fit the music genre.
• I could make my magazine so that it fits the target audience by making it look mature
and understandable for modern day young adults.

3. In my questionnaire I had asked a group of questions with set of answers.
The questions asked where both quantitate and qualitative.
The quantitative questions in my questionnaire where helpful as I could
collect the data simply and get a percentage at the end of how many
people chose what answer, the enabled me to see the differences and
compare them with each other.
The qualitative questions helped me in my research to get more detail from
my target audience and analysis their answer in more depth as well as get a
personal opinion.
I asked people in the age group between 16-25 as they are my target
audience. Also I asked 6 males and 4 females because I wanted to get more
views and opinions from males as my magazine will be mainly aimed
towards them. I asked people who listen to pop, hip pop, rap and RnB as
that is the sub genre of my magazine.

5. 1) Which magazine would you most likely buy?
billboard
9%
vibe
27%
18%
XXL
HIP POP
9%
The Source
37%

6. What the results tell me and what they might mean?
From the data collected we can see that vibe magazine
has the most that people would buy. Vibe had a
percentage of 37% the most popular magazine choice.
The second most popular was billboard that had a
percentage of 27%. This could be because both vibe and
billboard are similar in content, this data now helps me
in my research as now I will try to feature the same
content and artists as billboard and vibe and use the
magazines as inspiration when making my own.

7. 2) How often would you buy a music magazine?
weekly
20%
40%
one a month
Quarterly
10%
never
30%

8. From the data collected I can see that my
target audience tend to buy magazines weekly,
from looking at the feedback weekly has 40%.
The second highest was once a month at 30%.
This gives me an idea to release my magazine
weekly as my target audience are willing to
buy it weekly or monthly. However 20% said
that that they would never buy music
magazines, this is an opportunity for my
magazine in the market as there is a gap in the
market for a magazine that I could be making
and filling in the market.

9. 3) How much would you spend on a music magazine?
10%
10%
99p - 1.99p
£2.00 - £2.99
30%
£3.00 - £3.99
4.00+
50%

10. What the results tell me and what they might mean?
From the data collected I can see that the most
popular choice was £3.00-£3.99 at 50%.
The second most popular choice was £2.00-£2.99,
from this I can see that people are willing to pay a
decent price, as they expect quality, but not paying
over the top prices. This gives me an idea for what
my target audience will be willing to pay.

11. 4) How often do you go to concerts?
0%
10%
30%
once a month
Quarterly
once a year
never
60%

12. What the results tell me and what they might mean?
From the data collected I can see that the most
popular choice was once a year at 60%. From this I
can see that people may not go regularly, this
could be because the people I asked where
between 16-25, this age group are unemployed
students or students with a part time job who are
on a tight budget. However this will help me when
making my magazine as I can think about putting
up offers that are affordable for my target
audience.

14. 5) What would you expect to find in a music magazine?
In this questioned asked I wanted to see what
people would usually expect from a music
magazine. This was because I wanted to change the
or add to peoples expectations. People had mostly
said things like interviews with bands and artists,
reviews of albums or songs recently out. Also
people said that they’d expect poster for specific
bands or artists. Usually students like to get the
most out of the money they are paying as they
don’t work or have part time job, and getting a
poster for free inside a magazine is like a bonus to
them.

15. 6) What genre of music would you listen to the most and why?
In this question I wanted to find out what my sort of music and artist my
target audience like to listen to. I feed back I got was a music genre like;
Music genremusic artist• RnB
Justin Timberlake
• Hip pop
T.I
• Rap
50 cent
• POP
YMCMB
• Drum & bass
Paul van drk
The information collected tells me that my target audience like to listen to
this type of music because their friends listen to the same music or they
like a particular artist who produces music.
This information I have received now gives me and idea of what type of
music and artist to feature as this is what my target audience like.

16. 7) Which artists do you like to read about?
•
•
•
•
•
•
•
•
music artist Justin Timberlake
T.I
50 cent
YMCMB
Paul van drk
Lil Wayne
Eminem
Jay z
This information now tells me which specific music artists to
feature in my magazine, it also gives me an idea of the type of
images I should take and how the bands and artist should look
based on their personality.

17. 8) Besides music what other things do you like to read about in a magazine?
In this answer I wanted to see what other things that
people like to read about besides music in a magazines.
The sort of things that people like reading besides music
where things like what the artist are wearing in the image,
gossip on new albums being released as well as getting to
know more about the artists and bands personal life. So
when making my own magazine I could include these
things in my magazine as my target audience like to see this
in a magazine which would makes magazines more
enjoyable to read.