media institutions

1. Institutions

2. IPC MEDIA/TimeInc
Formed in 1963 following the merge of
the UK’s 3 leading magazine publishers:
George Newnes, Odhams Press and
Fleetway Publications.
An international brand which
distributes to over 80
countries worldwide.
UK’s leading consumer magazine and
digital publisher, publishing around 350
million copies per year, and the website
reaches over 25 million views from global
users showing the online popularity
which is so vital in the technological age,
especially as my target audience are
Digital Natives.
The IPC name has now
disappeared under TimeWarner
(part of the Oligopoly) which
owns over 60 iconic media
brands including NME which is a
strong inspiration for my own
magazine.
Because they publish NME,
IPC/TimeInc would be able to
cater for my target audience
and publishing/distribution
needs.
IPC/TimeInc have a focus on
three key audiences: men,
mass market women, and up
market women.

3. Bauer Media
Bauer Media is a division of the
Bauer Media Group which is a
worldwide media group offering
over 300 magazines in 15
countries worldwide.
Publishes over 80 iconic brand
names with diverse audiences
such as Heat, Match, Car,
Kerrang and Q magazine/
Audience Profile for Kerrang! –
‘Individually minded, independent of
thought and musically experienced, an
audience defined by passion, attitude
and loyalty.’ – very similar to my target
audience.
Bauer is widely recognised to be
industry innovators suggesting a pro-
active attitude to new music and an
active audience, all things which I
would like for my magazine.
Very well established institution
which produces the same genre
of music magazines as mine –
would make it easier for my
magazine to become successful.

4. Wenner
Media
Founded in 1967 in San Francisco by Jann
Wenner – now based in New York
Publisher of Rolling Stone,
Men’s Journal and US Weekly.
Rolling Stone was first created by
Jann Wenner in 1967, and he is
still the magazine’s chief editior.
In the first edition, Wenner wrote
that the Rolling Stone ‘is not just
about the music, but about the
things and attitudes that music
embraces.’ – an idea which I am
interested in for my own magazine
ie. Social issues.
Publishes every other week

5. Freeway Press
Inc.
Targets a more underground
audience
Less well known than many of
the big Conglomerates – adhere
to traditional Indie convention
of being Independent and lesser
known.
Originally a French
Publisher until bought out
by the Director in 2004.