LO1 of Unit 13 for CTEC media

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Lewis Manning
Candidate Number: 3073
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

3. Contents page
Kerrang! Magazine slides
• 4- deconstruction of the front cover
• 5- content of the magazine
• 6- magazine contents page analysis
• 7- frequency
• 8- purpose
• 9- genre
• 10,11- target audience
• 12- deconstructing a double page spread
• 13- publisher of Kerrang! magazine
• 14- form and style
• 15- website deconstruction
• 16- email to the publisher about
production
• 17,18,19- production process
Q Magazine slides
• 20- start to Q magazine
• 21- form and style
• 22,23- target audience
• 24- genre
• 25- purpose
• 26- publisher of Q magazine
• 27- deconstruction of the front cover
• 28- deconstructing a double page spread
• 29- magazine contents page analysis
• 30- website deconstruction
• 31- email to the publisher about
production
• 32,33,34- production process

4. Masthead: It contains the whole
magazine name rather than a
letter or an acronym. This helps to
convey its superiority on the
magazine rather then be blocked
out by the main image like in
other magazines. It is also set as
white writing on black
background which helps to
portray how bold the masthead is
as they are very contradicting
colours, where in some magazines
the masthead blends with the
background.
Strapline: Kerrang!’s brand slogan is ‘Where life is loud’,
this is not on the magazine. This may be because they
believe it will not provide much to the success of selling
the magazine at local convenience stores. Instead of
putting their magazines slogan they put additional
information such as exclusive content or new weekly rock
hits.
Main image: In this case the
magazines main image is of Jared
Leto from 30 Seconds Of Mars.
The main image is behind the
masthead which conveys how
the main image is not that
superior to it however it is over.
Main Headline: The main
headline is located across the
centre of the page indicating it is
an important part of this issue.
The style of font is also very bold
and it is all in capital letters so it
is trying to catch the readers eye
and make them drawn to it as it
stands out from the rest of the
writing.
Cover lines: In this issue of Kerrang!
The cover lines are located underneath
the main headline and in a much
smaller format. This is to convey how
they are not that significant in this issue
but are still recommended to the
reader.
Price tag/issue: The price
is £2.20 and the issue is
unknown

5. Content
• The content of Kerrang! magazine was originally focused on the new wave of
British heavy metal phenomenon and on the rise of other hard rock acts during
the 1980’s in England. It usually contains the top airing rock music for that week
and ranks them in a chart consisting of 20 tracks. Now it is considered the best UK
rock magazine with its own radio and TV station.
• It also contains a featured rock band in every issue. This is to not only promote the
band that is being featured but to also appeal to all types of rock fans. With this it
discusses all the bands recent successes as well as what is happening with them
whether they are going on tour or are they going to be featured in any upcoming

6. Magazine contents page
Within Kerrang! Magazine
there is only one contents
page. This connotes how
the magazine does not
want to branch of on to
unrelated topics but rather
wants to get straight to the
point. It also contains
some colours that are not
of the house style on the
front page such as blue
which goes to show that
the editors want us to
realise this and make us
want to look through it
due to it not looking like
the rest of the magazine.
The main image that is
being used in the
contents page is very
eye catching due to the
girl reaching out to us.
This could be
interpreted as the girl
trying to stop us from
flicking to the other
page and make us read
the text surrounding it
as it contains
information on all the
subjects being covered
by the magazine.
The information surrounding are all the topics being covered by this issue of the magazine. As
you can see it is separated into 9 sections with it being highlighted in yellow. This helps us as
the reader to see what's being covered and whether or not we would like to go to those
specific topics within the magazine

7. Frequency
• Kerrang! releases a new magazine every week allowing readers to be updated on
newest rock tracks that have been popular around the globe the past week and be
able to read more about them as well as discover new music artists.
• with each new issue of the magazine a new band is featured and other contents
that is recommended. Every week is different but when the same band comes up
again, that is mainly due to them having another recent success.
• Each issue costs £2.20 and this is mainly due to the fact its sold weekly. If the price
was any higher then £3 it would lose readers due to it being to expensive due to it
being a weekly magazine rather then a monthly magazine which costs more.

8. Purpose
• The purpose of Kerrang! magazine is to inform new readers about the latest
modern rock bands that have created new singles or those who have recently
shown up in the world of rock music .
• They also aim for us to subscribe to the magazine so that they can continue
creating new articles on bands and further their chance of survival in the music
industry. However in order to do this the magazine and publishers have to
continue adding new content to their magazine to appeal to their readers requests
and desires.
• The magazine publishers also sell concert tickets to the readers of the magazine for
any rock band that would be covered in the issue of magazine. This further
promotes the magazine which would lead to more subscriptions to the magazine
and gain more money that can further the companies cause of spreading rock
music to the world.

9. Genre
• Kerrang! is a modern rock music magazine that features the latest rock
bands and all there newest singles. This is mainly attracted to the those of
the age 17 – 24 due to more popular rock music being released during the
time they were alive.
As you can see from this chart
rock music is not very high on the
overall favourite music genre list
and I believe magazines such as
Kerrang! Are trying to increase
this by including new content
every week that may appeal to
the readers.
https://aliceroundmediastudiesas.wordpress.com/main-task/

10. Target audience
Hartley:
Age- Kerrang! magazine is aimed for people who are between the ages of 15- 24 years old. This is due to the fact that the newer
generation of todays society would like to keep in touch with the newest bands that are being featured on today’s social network.
Gender- the gender the magazines is aimed for is male because it is stereotypically believed that men like rock more than women.
Class- the class Kerrang! magazine is mainly aimed at people who are manual workers or those who are not very high in the class
ranking system in todays society. This is because the magazines has a very dangerous and grunge look to it which is typically
associated to the rock theme and those who work in construction can relate to danger and therefore would appeal to them.
Katz:
Personal identification- Kerrang! Magazine helps the audience to relate to the character they are featuring by including all their
struggles that they have faced in order to get to the place they are now. This helps the audience relate to their troubles and
believe in themselves to achieve great things like the characters in the magazine have.
Personal relationship- Kerrang! Magazine helps to create a personal relationship between the reader and character through
including what they normally do on a daily basis. This makes the reader relate to the characters as they may be doing things that
the characters themselves do.
Informed and educated- the magazines educates and informs readers because they are expected to give information about
recent bands and singles that would eventually stick to the minds of the young so they can use later when they tell others about
what they have learned in the magazine.
Diversion- the magazine helps to divert readers from reality due to them wanting to live the lives the characters the magazine is
covering . They do this through going into a lot of detail when describing the characters lives so the reader can immerse
themselves into the text and imagine that they were living a similar life

11. Target Audience
According to the socio-economic needs the
target readership for Kerrang! Would be
placed at D. This is because it mainly
contains content that is not suited for
those who are high in society and rather at
those who use slang and enjoy rock music.
Maslow's hierarchy of needs- the magazine is aimed for those who are social climbers in
society. This is because the magazine usually covers characters who have gone through a lot to
go against others expectations of them whether they were thought to achieve a lot or nothing
at all. This helps to indicate that the magazine is trying to promote this and that we should be
able to do anything we want in life and not just follow what people want us to do.

12. Deconstructing a double page spread
The pull quote is
the main quote
from the interview
and it is used to
get the reader
intrigued to what
kind of
conversation the
two characters are
having in order to
have arrive at
where that quote
was said.
Within the
main article
of this double
page spread a
drop capital
has been
used, this is
an effective
method of
getting the
readers
attention to
the start of
the text.
The stand first
is the
introduction to
the article
which is used
to help the
reader get the
gist of what
the interview is
about and
what to expect.
It also used to
help the reader
decide if they
want to read it
or not.
On the top left of the
double page spread
it has the magazines
website address.
This is to promote
themselves among
he readers as they
may include exclusive
information on the
band on there
website as well as
explore other various
activities on it.
This double page spread use differentiated questions and answers. This is used
effectively as we can see what type of questions were asked to the celebrity
and see what their answer was. It is also an easy layout for the reader to
understand and read as the questions are highlighted to differentiate them
from the answers. .

13. Publisher of Kerrang!
• Kerrang! Magazine publisher is Bauer Consumer Media
• Bauer Consumer Media is a division of the Bauer Media Group, Europe’s largest
privately owned publishing Group. The Group is a worldwide media empire
featuring over 300 magazines in 15 countries, as well as online, TV and radio
stations. The magazines they own cover a wide range of topics from fishing all the
way to parenting.
• Circulation – 48,353 (Jan- Jun ’14)
• Readership – 339,000 (Jan- Dec ‘13)
• Their slogan is ‘ the UK’s most influential media brand network and it connotes
that they are the best network concerning media in the whole of the UK.
• The magazine was founded in 1981 and the first ever issue was launched on 6th
June 1981.
Their company website is : http://www.bauermedia.co.uk

14. Market Position
As you can see from this par chart, bauer
media is not very high on the net worth
of publishing companies and is rather
dwarfed compared to companies such as
time inc.uk.
From the graph on the left we can see
that NME magazine has a higher
circulation rate then the other magazines
with second going to mojo who is still
dwarfed by NME. We can also see that
digital circulation is rising as the years go
by.

15. Form and Style.
• The masthead of the magazine itself is always located at the top of the magazine which is
likely located there so it is visible to the reader and not covered with excess information or
images such as the main image or cover lines. The main image sometimes covers the
masthead and it is typically of the a whole band or the significant member of the band. This is
to show the significance it has over the magazine cover as it will be its main feature.
• The house colours of the magazine are always constant through out the years it has been
published and that is black white yellow and red with the exception of the background
consisting some other colours .
• The masthead and the capital letters are always in bold which is to give of its dangerous and
heavy metal feeling. The bold text also gives an insight of what may be inside the magazine
therefore if the customer reads the bold text they may find that the magazine is suitable for
them and they will probably buy it.

16. Website annotations
The magazines website contains various links that connect the reader to other websites so you can
subscribe to them such as Facebook and twitter. These evidently help you to remain in contact
with the magazine so you can stay updated.
It contains
links that help
you search
even deeper
into the
website and
you are able to
also read
issues that
were
published
before.
The style of
font of the
website ids
the same as
the magazine
which goes to
show that
they want to
keep up the
image as
much as
possible and
not look tacky.

17. Email about production
I’m afraid I did not get an email back from the company about the
production process

18. Production process
• Date of publication – the first stage to do is to set up a date of publication. The date of
publication is the date that you want the magazine to be released as a product to the public.
Once this date has been established, you are now operating in a schedule. A schedule is the
plan on how you are going to do the production process and when each of the process’s will
happen.
• Managing the schedule – this is an important step that should not be taken for granted when
it comes to the production of a magazine. If you want your magazine to be produced well
then you must properly use the schedule you are using. Your schedule should be made in
such a way that there are solutions for any problems that can occur so that even when these
problems happen, you can always meet the deadline. This is the reason why a proper use of
the schedule is vital for the production.
• Editorial and budgetary decision – the next step that is taken during the process is the
editorial decision. The editorial decisions involve the magazine’s editorial team coming
together and deciding what topics should be covered in the next issue of the magazine. Here,
the editorial team talks about the various content that will make up the magazine. After
deciding which types of article ideas or topics, news stories, illustrations and photographs will
be used in the magazine, the team now makes the magazines budget decisions. They look at
the money that is available to them and how it will be spent towards the production of the
magazine. Once this is finished it is now time to move on to the next stage of the production
process.

19. Production process
• Content Acquisition – the content acquisition process is the most important step because
without the content we cannot have the magazine in the first place. There are two major
ways that content can be collected for a magazine. The first is through in-house staff writers
and the second way is through external writers that are asked to write on topics that are
what they specialize in. It is at this stage that artwork and graphics are also worked on. This
would include the main image on the title page as well as various images that would be
included inside the magazine.
• Sub-editing –Sub editing focuses on quality control. This step involves the following
important things:
-Checking of the accuracy of all the facts in the articles
-Making sure that words are spelled correctly
-Making sure that grammar and punctuation are used correctly
-Making sure that all articles follow the house-style e.g. font, colour
-Working on the page layout
• Page layout -There is a special team responsible for page layouts called the layout staff. Their
job is to typeset and layout the various pages that come together to make the magazine.

20. Production process
• Proofreading- The editorial department will print out a hardcopy of the magazine for the sole
purpose of reading through to find and correct any mistakes in it. It is easier to proofread a
hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .
• File emailed to printer- After proofreading , the hardcopy of the entire magazine is sent to
the printer to print the magazine. Pre-press is the process of checking all the fonts and
images that is needed for the magazine . Each copy the printer prints is the final finished
product of the magazine that readers are going to have.
• Distribution - The printing company, having finished with the printing of the magazines will
package them neatly and send them to a warehouse. From the warehouse, the magazines
are then distributed to shops around the world so then they can be sold to the public.
http://hosbeg.com/the-magazine-production-
process

21. Q Magazine

22. Form and style
• The masthead of the magazine itself is always located at the top left of the
magazine so it is visible to the reader and not covered with excess information or
images such as the main image or cover lines. The main image sometimes covers
the masthead and it is typically of the a whole band or the significant member of
the band.
• The house colours of the magazine are always constant through out the years it
has been published and that is white and red with the exception of the
background consisting some other colours .

23. Target audience
Hartley:
Age- Q magazine is aimed for people who are between the ages of 15- 24 years old. This is due to the fact that the newer
generation of todays society would like to keep in touch with the newest bands that are being featured on today’s social network.
Gender- the gender the magazines is aimed for is male because it is stereotypically believed that men like rock more than women.
Class- the class Q magazine is mainly aimed at people who are high in the class system for example a person who is the owner of
their own company. This is due to the magazine using sophisticated lettering as its font as well as the use of words to describe an
artist. If it were to be aimed at people whop are lower in the class system such as an unemployed person, the magazine would
include words that would be befitting for them such as using slang for their typical age group.
Katz:
Personal identification- Q Magazine helps the audience to relate to the character they are featuring by including all their
struggles that they have faced in order to get to the place they are now. This helps the audience relate to their troubles and
believe in themselves to achieve great things like the characters in the magazine have.
Personal relationship- Q Magazine helps to create a personal relationship between the reader and character through including
what they normally do on a daily basis. This makes the reader relate to the characters as they may be doing things that the
characters themselves do.
Informed and educated- the magazines educates and informs readers because they are expected to give information about
recent bands and singles that would eventually stick to the minds of the young so they can use later when they tell others about
what they have learned in the magazine.
Diversion- the magazine helps to divert readers from reality due to them wanting to live the lives the characters the magazine is
covering . They do this through going into a lot of detail when describing the characters lives so the reader can immerse
themselves into the text and imagine that they were living a similar life

24. Target Audience
• Maslow's Hierarchy of Needs- the magazine is aimed for those who are social climbers in
society. This is because the magazine usually covers characters who have gone through a lot
to go against others expectations of them whether they were thought to achieve a lot or
nothing at all. This helps to indicate that the magazine is trying to promote this and that we
should be able to do anything we want in life and not just follow what people want us to do.
According to the socio-economic needs the
target readership for Q Would be placed at B.
This is because it mainly contains content that is
suited for those who are quite skilled in their
line of work as well as the magazine containing
an intellectual feel to it with the use of
sophisticated words when covering a character
in an issue of the magazine.

25. Genre
• Q magazine does not have a specific genre of music it features, its primary interest
is to feature new music releases and upcoming artists that may go on to be
successful later on in the year . Because of it not having a set genre this can attract
all types of music fans what ever the age since it covers all types.
I believe that the fact that Q
magazine does not feature one
specific genre gives it an overall
advantage over the other
magazines due to it being able to
cover all types of genres which
appeals to most if not all
residents of the world allowing
more readership.
https://aliceroundmediastudiesas.wordpress.com/main-task/

26. Purpose
• The purpose of Q magazine is to inform new readers about the latest music
release from known and unknown artists from across the world. This intern will
lead to more people being drawn in as the magazine would most likely include
information or at least some facts about their favourite artists or artists that are in
their preferred type of music genre.
• They also wanting to gain more subscribers to the magazine which would allow
them to stay on top of the latest issues being released as well maintain being in
touch with the company allowing you to gain information on the publishers as well
as the magazine.
• Q magazines does not have a strapline on their magazine issues because they may
believe that it is not required due to it not really promoting it that much or bring in
more profit.
• Q magazines slogan is 'The World's Greatest Music Magazine'. This slogan is
serious and makes the magazine seem its of high quality but it is not always
featured on the magazine as seen on this issue.

27. Publisher
• Q Magazine publisher is Bauer Consumer Media
• Bauer Consumer Media is a division of the Bauer Media Group, Europe’s
largest privately owned publishing Group. The Group is a worldwide media
empire featuring over 300 magazines in 15 countries, as well as online, TV
and radio stations. The magazines they own cover a wide range of topics
from fishing all the way to parenting.
• Circulation of magazine – 44,050
• Q was founded in 1986 by Mark Ellen and David Hepworth, and their first
issue was in October 1986
• Their slogan is ‘ the UK’s most influential media brand network and it
connotes that they are the best network concerning media in the whole of
the UK.
• Their company website is : http://www.bauermedia.co.uk

28. Focus Publisher and Product
Publisher
Product
source: https://www.bauermedia.co.uk/
Meaning

29. Brand Ideology/Ethos
• Slogan
Bauer media group’s slogan is ‘ WE THINK POPULAR’. This suggests that Bauer is a whole community that includes us rather
than it being just a business. It also indicates that Bauer is always with the current trend and that they always report new
topics that interest us despite what it initially covers. Furthermore the use of multi colours for its background helps us to
release they are multi cultural and that they do not discriminate against each other but rather want us to all come
together.
• Connotations
The use of the colours of the background in the logo help to show its cultural diversity and that they do not aim and just one
particular culture around the world but rather spread out across the world. The use of the colours help to represent this
very clearly, as well by using the multi colour scheme it shows that they except all sexualities and trying to offend anyone
in the process.
• Values?
Bauer media have four key values – Respect, Collaborate, Create and Challenge. Each one of these help to improve diversity and
individuality among people and they hope to achieve this through the expansion of their own multi media whether it be
through magazines or T.V. and radio.
• History?
It was founded by Ludoph Bauer in Hamburg Germany. It initially was a printing plant and after time he launched his own
advertisement newspaper Rothenburgersorter Zeitung. The publishing house worked its way to the top after world war 2
with listing guides and youth magazines. Rasselbande sold 300,000 every fortnight, tv Hören und Sehen reached one
million readers.

30. Technological Convergence
• Definition: the coming together of technology such as social media and print media to produce and distribute
a product such as a music magazine.
• Bauer media is able to stay in communication with its subscribers through the use of social media such as
Facebook twitter and YouTube. Since Bauer media is a multi media conglomerate, they would mainly contact
their subscribers through email due to them wanting to act professional.
• However Q magazine as itself contacts its subscribers through all forms of social networking whether it be
through twitter, Facebook or even YouTube. This helps the audience feel like they can still be in touch with the
company and more people to discover them.
• Q magazine , among the music magazines, has a fairly high subscription figure compared to others but not as
high as mojo mainly because it would be the older generation who like that kind of music.
Circulation figures

31. Market Position
As you can see from this par chart, bauer
media is not very high on the net worth
of publishing companies and is rather
dwarfed compared to companies such as
time inc.uk.
From the graph on the left we can see
that NME magazine has a higher
circulation rate then the other magazines
with second going to mojo who is still
dwarfed by NME. We can also see that
digital circulation is rising as the years go
by.

32. Magazine competitors
The content of Kerrang!
magazine was originally
focused on the new wave
of British heavy
metal phenomenon and on
the rise of other hard
rock acts during the 1980’s
in England. It usually
contains the top airing rock
music for that week and
ranks them in a chart
consisting of 20 tracks. Now
it is considered the best UK
rock magazine with its own
radio and TV station.
https://en.wikipedia.org/wi
ki/Kerrang!
Vibe is a music and
entertainment magazine
was launched in 1993.
the magazine features
R&B and hip-hop music
artists, actors and other
entertainers. Vibe was
purchased by the private
company Intermedia
Partners. It is now
issued every 3 months
with double covers, with
a larger online presence,
aided by the Vibe
Lifestyle Network.
http://www.slideshare.n
et/Aaliyah195/vibe-
magazine-analysis
NME music magazine was
launched on 7th March
1952. its publisher is
Time.Inc UK with it being
released on a weekly
basis with a price of
£2.50. the current editor
for the magazine is Mike
Williams and the editor
for the website the editor
is Greg Cochrane.
https://en.wikipedia.org/
wiki/NME
Mojo magazine was first
issued on October 1993.
The publisher of the
magazine is Bauer media
which releases every
month with a cost of £4.99.
its content is about classic
rock such as the Beatles
and The Who.
https://en.wikipedia.org/wi
ki/Mojo_(magazine)

33. The masthead is the
biggest text on the
page with it being
one letter ‘Q’. This is
to catch the readers
eye and make them
drawn in to read
more. The red is also
very eye-catching as it
gives of an important
aura since that is
what that colour
normally represents
in todays society.
The main headline of the
page is the second biggest
text on the page because
this is what it would be
focusing on in this issue. It
is also all in capital letters
to help it stand out more
from the rest of the
magazines that would be
featured.
Cover lines: In this issue of Q, the smaller stories of this issue
is listed at the bottom of the front page which illustrates that
they are not that significant in this issue of the magazine. This
is mainly used to show the reader that these people would
also be featured but will not contain as much information as
the main band being featured.
Price tag/issue: The
price is £3.70 and the
issue is unknown
Q magazines slogan is
'The World's Greatest
Music Magazine'. This
slogan is serious and
makes the magazine
seem its of high quality
but it is not always
featured on the magazine
as seen on this issue.
Deconstruction of a front page

34. Double page spread
The large red ‘L’, takes up the whole page
containing al the information on the artist. The
letter is linked to the artist who is Lady Gaga.
This is to make it very eye catching and the font
of the ‘L’ is linked to the magazines style of
font.
There is no title for this
page and the only thing
that resembles a title is
that of the name of the
artist which is ‘Lady
Gaga’. This to make it
clear what the article is
being based on and
make sure that it is
clearly visible for the
reader so that if they do
not want to read this
article they can turn the
page without having to
read the article.
The article itself is divided into two columns.
This is to make it easier for the reader to read it
instead of it all being pilled up across the page
where it would be hard to distinguish each
question/fact that is being displayed.
At the bottom left the magazine logo is displayed.
This makes the article look more professional as
it is advertising the magazine that is publishing
the article on the artist
The main image on
the left is of the
artist which in this
case is Lady Gaga
who is what the
magazine is writing
about. The image is
in black and white
which gives of a
more attractive look
and the dress she is
wearing is to give of
the impression of
outrageousness
which is what her
fashion and
personality is about.
The stand first is the
introduction to the
article which is used to
help the reader get the
gist of what the interview
is about and what to
expect. It also used to
help the reader decide if
they want to read it or
not. However in this
issue of the magazine
there is not one present
which makes it hard for
the readers but the use
of the main image helps
to identify what the
article is about
Within the main article of this
double page spread a drop capital
has been used, this is an effective
method of getting the readers
attention to the start of the text.

35. Contents Page analysis
The information
surrounding are all the
topics being covered by this
issue of the magazine. As
you can see it is separated
into 9 sections with one
being about an oasis
special. The way you can
tell that its separated into 9
sections is through the
titles being printed in bold.
This helps us as the reader
to see what's being covered
and whether or not we
would like to go to those
specific topics within the
magazine.
Within Q Magazine there
is only one contents
page. This connotes how
the magazine does not
want to branch of on to
unrelated topics but
rather wants to get
straight to the point. It
also contains some
colours that are not of
the house style on the
front page such as light
blue which goes to show
that the editors want us
to realise this and make
us want to look through
it due to it not looking
like the rest of the
magazine.
The magazine contents page also
features an image of the band that is
being featured in this issue. This
helps us as the readers to
understand that this band is what
the magazines is currently featuring
on and allows us to see what their
general look is as a band as well as
an individual.

36. Website page deconstruction
The magazine logo is
clearly placed at the
top left of the web
page just like as if it
was the front page of a
magazine which seems
to be its distinguished
place. It also sticks with
its house colours of
black white and red
which are very
dominant on the
website.
It also contains links to various other pages on its website with them
all about what’s been recently featured. This is to promote
themselves so intern they will get more subscriptions to the
magazine.
The advertisements on
the website is all very
neatly laid out. This
helps readers of q
magazine to navigate
around the website
without the problem of
being piled with a lot of
tabs linking to various
parts of the website. It
also allows the reader
to see what is being
featured at the moment
and with only a few
clicks they are able to
get to the page they
want .

37. I’m afraid I did not get an email back from the company about the
production process.
Email about production

38. Production process
• Date of publication – the first stage to do is to set up a date of publication. The date of
publication is the date that you want the magazine to be released as a product to the public.
Once this date has been established, you are now operating in a schedule. A schedule is the
plan on how you are going to do the production process and when each of the process’s will
happen.
• Managing the schedule – this is an important step that should not be taken for granted when
it comes to the production of a magazine. If you want your magazine to be produced well
then you must properly use the schedule you are using. Your schedule should be made in
such a way that there are solutions for any problems that can occur so that even when these
problems happen, you can always meet the deadline. This is the reason why a proper use of
the schedule is vital for the production.
• Editorial and budgetary decision – the next step that is taken during the process is the
editorial decision. The editorial decisions involve the magazine’s editorial team coming
together and deciding what topics should be covered in the next issue of the magazine. Here,
the editorial team talks about the various content that will make up the magazine. After
deciding which types of article ideas or topics, news stories, illustrations and photographs will
be used in the magazine, the team now makes the magazines budget decisions. They look at
the money that is available to them and how it will be spent towards the production of the
magazine. Once this is finished it is now time to move on to the next stage of the production
process.

39. Production process
• Content Acquisition – the content acquisition process is the most important step because
without the content we cannot have the magazine in the first place. There are two major
ways that content can be collected for a magazine. The first is through in-house staff writers
and the second way is through external writers that are asked to write on topics that are
what they specialize in. It is at this stage that artwork and graphics are also worked on. This
would include the main image on the title page as well as various images that would be
included inside the magazine.
• Sub-editing –Sub editing focuses on quality control. This step involves the following
important things:
-Checking of the accuracy of all the facts in the articles
-Making sure that words are spelled correctly
-Making sure that grammar and punctuation are used correctly
-Making sure that all articles follow the house-style e.g. font, colour
-Working on the page layout
• Page layout -There is a special team responsible for page layouts called the layout staff. Their
job is to typeset and layout the various pages that come together to make the magazine.

40. Production process
• Proofreading- The editorial department will print out a hardcopy of the magazine for the sole
purpose of reading through to find and correct any mistakes in it. It is easier to proofread a
hardcopy than it is to proofread a softcopy as it is quicker to spot mistakes .
• File emailed to printer- After proofreading , the hardcopy of the entire magazine is sent to
the printer to print the magazine. Pre-press is the process of checking all the fonts and
images that is needed for the magazine . Each copy the printer prints is the final finished
product of the magazine that readers are going to have.
• Distribution - The printing company, having finished with the printing of the magazines will
package them neatly and send them to a warehouse. From the warehouse, the magazines
are then distributed to shops around the world so then they can be sold to the public.
http://hosbeg.com/the-magazine-production-
process