This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.

1. 17 SEO, Conversion,
Optimization & Monetization
Templates We Used To Add $25
Million In Online Sales In The
Past 9 Months
Roland Frasier
Digital Marketer / Native Commerce
Principal
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier

2. Strategies Driving Millions Of Website Visits Per Month
4,554,552 Monthly Website Visits From 3 Of 26 Sites

3. 12 Day Old Crafts Industry Blog
From 0 To 4,934 New Users In 12 Days

4. 12 Day Old Gun Industry Blog
From 0 To 41,234 New Users In 12 Days

5. TEMPLATE #1:
Retargeting sequences replace opt-in
+ auto-responder sequences

12. Replace Opt-In Nurture With Retargeting Nurture

13. Conversion Kicker: Google
“Smart Lists” For Remarketing
Google Smart Lists beat our
best human created custom
audiences by $41.58 Revenue
Per Click!

14. Conversion Kicker: Facebook
Lead Ads
Website conversion
objective = 45% <
CPL & 2x # of leads
Website conversion
objective = 16% <
CPL & 8x # of leads

15. TEMPLATE #2:
Build data-driven SEO friendly
site structures

16. Data Driven Keyword Research

20. Templates 3 – 10: Create data-driven
curated content quickly and easily

33. TEMPLATE #11
License content to leverage celebrity,
build credibility and increase trust

34. Branded
Columns
Periodicals
Comics
News
Audio & Video
Public Domain
Leverage Content:
Content Licensing

35. Leverage Content:
Branded Columns

36. Leverage Content:
Branded Columns

37. Leverage Content:
Periodicals

38. Leverage Content:
Periodicals

39. Leverage Content:
Comics

40. Leverage Content:
News

41. Leverage Content:
Audio & Video

42. Leverage Content:
Public Domain

43. TEMPLATE #12:
Outsource content creation to 3rd
party sources to save time and money

44. Leverage Content:
Outsourced Content
Scripted.com
33% Increase In KW
Rankings
72% Increase In
Web Traffic
From 0 To 51
Domain Rank in 3
Months
Source: Sripted.com Case Studies

45. Leverage Content:
Outsourced Content
Contently.com
4,000% Increase In
Blog Traffic
100% Increase In
Organic Search
Traffic
200% Increase In
Lead Magnet
Downloads
Source: Contently.com Case Studies

46. Conversion Kicker: Template
Videos Vs. Talking Head
The template video outperformed the talking head video by 25% >
conversions to interest targeted audiences, 20% to email & 15% to
website audiences!

47. Tool Time: VeeRoll.com
Use this tool to create
Facebook and YouTube video
ads without needing a degree
in video editing or ever having
to appear on camera.

48. Conversion Kicker: Dynamic
Keyword Insertion Video Ads
1. Identify your best KWs
2. Categorize them
3. Create DKI Videos
The Results: 116% > Conversions

49. Tool Time: DriftRock.com
Bulk FB ad creation
Trigger ads based on
weather, TV & other feeds
Automate FB custom
audiences
Sync FB Lead ads with your
CRM
Dynamic keyword/image
insertion ads

50. TEMPLATE #13:
Create search query driven content for
MASSIVE SEO benefits: 50% of total content

51. SurvivalLife.com: 487 Page 1 Keywords From A Single Post

52. Use SEMRush To Determine Search Intent

53. Use SEMRush To Determine Search Intent

54. What Search Driven Content To Create

55. Related Search & SERP Source To Find Content To Curate

56. What Search Driven Content To Create

57. Building A High Ranking Search Query Driven Post

58. Move Between “Web” “Videos” & “Images” To Find Content

59. “Create a list post based on
25 or more search queries for
your topic. In the description
for each list item include the
search phrase, then link out
to high authority sites with
relevant content”
Rank For Multiple Page 1 Keywords With 1 Post

60. Cool, But Does It Drive Traffic?

61. Summary of Template #13
Step 1: Do a Full Search for your keywords to discover your
primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to
other people’s content on high authority domains.

62. TEMPLATE #14:
Create event or trend driven content
With Press Release support:
20% of total content

63. Holidays
Movies Celebrities
Sports Events
Trendy Sayings, Phrases, Places

64. Holiday Research With SEMRush

65. Holiday Research With SEMRush

66. Export To Excel To Drill Down To Better Topics

67. Resource: BuzzSumo.com

68. Use BuzzSumo To Amplify Your Viral Lift

69. Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). Pet related things (products, vet
services, grooming, etc.).
Crafts (14,800 searches). Could apply to virtually any craft product.
List of jokes (14,800 searches). Create a listicle for any niche.
Masks (12,100 searches). Crafts to create masks, counseling/psychology
(masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600
searches) work if you do anything food related.

70. Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies,
elections in advance
Also… Celebrities… Trends

71. Use Google Trends To Find More Topics

72. Use Google Trends To Find More Topics

73. Then Use SEMRush To Find Data-Driven Topic Ideas

74. Now Tie The Data-Driven Topic To Your Niche

75. Viral Lift Is The Gift That Keeps On Giving

76. Case Study: Tie Current Events To Your Audience

77. Brainstorming + Data = Content To Create

78. Case Study: BuzzSumo Reveals Man Cave Trend

79. Case Study: Confirm Search Volume For Trend

80. Case Study: Use SEMRush To Pull Curated Content

81. Case Study: Use SEMRush To Pull Curated Content

82. Case Study: Check SERPs Until You Have Enough Content

83. Case Study: 44,884 Monthly Page Views

84. Template #14 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports
events, celebs & industry events to create content around.
Step 2: Check Google Trends/BuzzSumo for trending
news/celebs/events.
Step 3: Create a Google Doc for the ideas from steps 1 and 2.
Step 4: Use SEMRush to find keywords/search volume & content to
curate (using SERP Source).
Step 5: Match your topic and theme ideas to the search data and
greenlight the content ideas that best match up to the search data.

85. TEMPLATE #15:
Find proven content winners and make
them better: 20% of total content

86. Step 1: Find link-worthy content
Step 2: Make something even better
Step 3: Reach out to the right people to let
them know about it.

87. Find Competitor Content With Lots Of Links

88. Find Competitor Content With Lots Of Links

89. Find Competitor Content With Lots Of Links

90. Find Competitor Content With Lots Of Links

91. Make it look better (improve design / photos /
make an infographic
Update it (it’s 6 years old)
Increase length (make a 10 things list or 99
things)
Make it more in depth (add video, more images,
do’s & don’ts, etc.)

92. Now, Let’s Find The People Most Likely To Link To It

93. Paste The Article URL Into The Search Box

94. Click On The Backlinks To See The Full List

95. Export The List To A Spreadsheet To Refine It

96. We Use Excel, But CSV Will Also Work

97. Go Through The List To Find The Best Prospects

98. Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique

99. Why We Want As Many Sharing Influencers As Possible

100. How do you find & persuade influencers
to share your content?

101. Resource: Authority Spy

102. Use Authority Spy To Find & Content Influencers

103. Feature Them In A “Best Of” Post & Tell Them About It

104. Try Different Tools To Automate The Process

105. Case Study: DIYReady

106. Case Study: DIYReady

107. Template #15 Summary
Step 1: Find high-ranking, high-search targeted keyword
volume content with 100 or more quality backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the
original content and let them know about your new and
improved version.

108. TEMPLATE #16:
Create content to acquire high value
links: 10% of total content

113. TEMPLATE #17:
Use BuzzSumo, Spike & the EMV
calculator to “money-ball” content and
ad shares

114. Use BuzzSumo To See What Content Gets Shared Most

115. Problem: Getting people to share is not easy

116. Huge SEO Benefits From Each Post

117. Fewer Posts Needed Because They Perform So Well

118. DIYReady.com: 241 Page 1 Keywords From A Single Post

119. Can a tool predict headline
virality?

120. Resource: Emotional Value Calculator -
aminstitute.com/headline/

121. Resource: Emotional Value Calculator -
aminstitute.com/headline/

122. DIYReady.com: 241 Page 1 Keywords From A Single Post

123. DIYReady.com: Posts Most Shared On Facebook

124. http://www.contentrow.com/tools/link-bait-title-generator
upworthygenerator.com
buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-
you-be-called
blog.newswhip.com/index.php/2013/09/the-clickbait-headline-
generator
Viral Headline Generators To Cheat With

125. 1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt &
image
9. Don’t write anything your mom would hate

126. Video start frame action blur
Big RED video play button (Wistia defaults to grey)
Auto-play front-end offer / Click-to-play upsells
Animated GIF (no iPhone auto-play)
Don’t delay buy buttons
D/L videos in iPhone format & re-upload as main video (Wistia)
CTA after 10 seconds + multiple additional (like infomercials)
Follow up and exit pops go to Amazon
Show product and hands not people in videos
30 second “Billy Mays” style videos convert best
10 Best Practices From A TON Of
Split Tests

127. THANK YOU