This document contains 25 marketing hacks presented in a slide deck format. Some of the key hacks discussed include using welcome mats on websites to increase webinar signups by 70%, implementing dynamic text replacement on landing pages to personalize content based on user data for improved performance, and inserting mid-roll video opt-ins to increase lead generation by capturing 29% of video viewers' email addresses. The slides provide details on implementation for each hack along with case studies and data on conversion rate lifts from companies that have tested the various techniques.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Data Driven Real Estate Instructor DevelopmentDoug Devitre
Welcome to the first Data Driven Real Estate Instructor Development workshop created, delivered, and marketed to a sold out group of instructors in the state of Tennessee.
To learn more visit https://treef.dougdevitre.com/register
This one of a kind program was developed to raise the bar of real estate education with measurable outcomes and is dramatically different than anything that has ever been offered in the past. We hope that by sharing the slides with other real estate instructors, real estate schools, and Realtor Associations who manage professional development that they use a similar model so that their agents and brokerages are able to provide a higher level of service by holding participants more accountable for implementing key learning concepts as applied from quality real estate instructor delivered in the classroom or a remote environment.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Tripwire Marketing Ideas and Examples with PremiumsPerry Belcher
Tripwire Marketing Works! Premiums increase conversions up to 400%. Perry Belcher shows examples, shares tips and explains how to leverage his tripwire strategy with gifts, premiums and bonus to more triple your marketing efforts.
In the world of marketing, there is a new frontier in A.I.-powered tools for content creation and voiceovers that will have you sounding like your own hero by 2021! What are they?
Well from Traffic & Conversion Summit Perry Belcher revealed how he uses them to write copy on an automatic mode; create custom tones with just one click thanks to deep learning technology which can mimic human speech patterns pretty closely already (even better than humans); even make driving SEO easier because these systems keep track of what people search without being told so all we need now are keywords or phrases relevant towards our industry and voila--you're good-to be found any time someone searches
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Data Driven Real Estate Instructor DevelopmentDoug Devitre
Welcome to the first Data Driven Real Estate Instructor Development workshop created, delivered, and marketed to a sold out group of instructors in the state of Tennessee.
To learn more visit https://treef.dougdevitre.com/register
This one of a kind program was developed to raise the bar of real estate education with measurable outcomes and is dramatically different than anything that has ever been offered in the past. We hope that by sharing the slides with other real estate instructors, real estate schools, and Realtor Associations who manage professional development that they use a similar model so that their agents and brokerages are able to provide a higher level of service by holding participants more accountable for implementing key learning concepts as applied from quality real estate instructor delivered in the classroom or a remote environment.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Tripwire Marketing Ideas and Examples with PremiumsPerry Belcher
Tripwire Marketing Works! Premiums increase conversions up to 400%. Perry Belcher shows examples, shares tips and explains how to leverage his tripwire strategy with gifts, premiums and bonus to more triple your marketing efforts.
In the world of marketing, there is a new frontier in A.I.-powered tools for content creation and voiceovers that will have you sounding like your own hero by 2021! What are they?
Well from Traffic & Conversion Summit Perry Belcher revealed how he uses them to write copy on an automatic mode; create custom tones with just one click thanks to deep learning technology which can mimic human speech patterns pretty closely already (even better than humans); even make driving SEO easier because these systems keep track of what people search without being told so all we need now are keywords or phrases relevant towards our industry and voila--you're good-to be found any time someone searches
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
This is the final part, Part 11 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains personalization tools and team tools.
Time Collapsing Mastermind Marketing Tips Business StrategyRoland Frasier
From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017.
There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front.
Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content.
Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant.
Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
TCS: Copy Tools From Traffic & Conversion Summit 2017Roland Frasier
This is Part 3 of Roland Frasier Marketing and Business tools presentation at Traffic & Conversion Summit 2017. These are copywriting tools to help you write copy better and faster. Copy Writing Tools list.
This is part 8 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains video tools, video marketing tools, shoppable video tools, image editing tools, image marketing tools, and shoppable content tools.
This is Part 5 of the Roland Frasier mega business tools and marketing tools presentation at Traffic & Conversion Summit 2017 in San Diego, California. This deck contains funnel tools, cart tools and CRM tools.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Product Development How To Develop A Product LineRoland Frasier
How to develop a product line presentation from the Digital Retailers Association Product Line Building Workshop. These materials cover interactive exercises to develop product lines using Lateral Thinking, Product Category Differentiation, Value Curve for building products, the Product Line Grid, The New Product Canvas, Product Funnel Grid, Product Innovation Mapping, Leverage in Product Development, Trend-Driven Product Development, Kaizen and Product Pivots,
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Slides from talk at Confab2011, May 2011, Minneapolis, MN. About web content as conversation, based on Letting Go of the Words -- Writing Web Content that Works.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
Time collapsingmegaconference 9successaccelerationstrategies10-12-16Roland Frasier
Time Collapsing Mega Conference presentation from Ed O'Keefe's Time Collapsing event. This presentation contains seven proven success acceleration strategies. The title is 7 Strategies To Rapidly Accelerate Success.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites.
From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022
From e-commerce to service based businesses and beyond, Russ will share tips from the best of the best.
Laura Crimmons and Stephen Kenwright run through a checklist explaining: how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
Similar to TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion Summit (20)
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
Bullet-Proof Copy From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on Bullet-Proof Copy from Traffic & Conversion Summit 2019. It provides my complete system for copywriting so that you can instantly and easily create uniquely effective marketing campaigns using proven "what to say when" magic messaging models.
This presentation begins with Think With Google insights about the state of the customer journey and how user intent and five different micro-moments drive customer purchase decisions. It then examines the new multi-touch path to purchase which frequently entails hundreds of searches, videos views, site visits and more before a purchase is made.
Knowing about these critical purchase decision micro-moments allows you to create messaging to meet the customer at each point in their journey.
The presentation then provides a system to create copy and messaging for just that purpose through a series of tools I created including the Script-Sheet, SPADES Multi-Touch Messaging Matrix, Messaging Wheel and more.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Speakeasy 2.0: Leverage To Grow A Business And Scale A BusinessRoland Frasier
This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
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dividers,etc.Conversion
Optimization#tcs2017 facebook.com/RolandFrasierPage
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#1 Welcome Mats
Bump Conversions By
70%
#TNC2017 LinkedIn.com/in/RolandFrasier
4. #tcs2017 facebook.com/RolandFrasierPage
Many Of The Best Growth Teams Are Using Welcome Mats…
Use Sumo.com to
create a quick and
easy welcome mat
for your site
Welcome Mats cover the
whole page with a simple
CTA to register for a
webinar or demo, or sign-
up.
Source: sumo.com | fedora
5. #tcs2017 facebook.com/RolandFrasierPageSource: sumo.com | fedora
Use A“Welcome Mat”To Capture Visitors As They Enter
Your Site
They should have a value
proposition, possibly some
social proof and a strong CTA
Source: sumo.com | fedora
Fedora’s Welcome
Mat Increased
Webinar Sign-up
Conversions 70%
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#2 Convert Non-
Performing Leads To
Cash With Ringless
Voicemail
#TNC2017 LinkedIn.com/in/RolandFrasier
9. #tcs2017 facebook.com/RolandFrasierPage
Use Ringless Voicemail To Leave Messages To Inactive
Former Customers + Full Record Customers Who Did
Not Take Your Upsells
Leave congruent message
5.8 Sets per day (2,000 messages = 108 sets = +/- 5%)
2.1 shows per day
$1,237 Revenue per show
Added $2,597.70 per day to income
Source: Bill Broadbent
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#3 Swap Real Images
In Place Of Stock
Photos
#TNC2017 LinkedIn.com/in/RolandFrasier
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#4 Increase Signups
By Hiding The Signup
Form
#TNC2017 LinkedIn.com/in/RolandFrasier
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#5 Friendlify Forms
To Bump Conversions
#TNC2017 LinkedIn.com/in/RolandFrasier
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#6 Test Minimalist
Landers + Home
Pages
#TNC2017 LinkedIn.com/in/RolandFrasier
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#7 Reduce Form
Fields
#TNC2017 LinkedIn.com/in/RolandFrasier
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#8 9XAbandon Cart
Recovery Increase
With Web Push
#TNC2017 LinkedIn.com/in/RolandFrasier
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#9 Tell Stories To
Convert Better
#TNC2017 LinkedIn.com/in/RolandFrasier
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#10 Use In-Line Form
Validation
#TNC2017 LinkedIn.com/in/RolandFrasier
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#11 Remove
Navigation Links From
Landing Pages
#TNC2017 LinkedIn.com/in/RolandFrasier
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#12 Include Click-To-
Call Phone Number
On Your Website
#TNC2017 LinkedIn.com/in/RolandFrasier
31. #tcs2017 facebook.com/RolandFrasierPage
TryAdding ClickTo Call To
Your Site
Source: convirza.com
Calls convert 10X
better than web leads
Calls are lower in the
funnel than web leads
and eliminate online
conversion funnel
friction
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#13 UGC Photos On
Ecommerce Bump
Conversions
#TNC2017 LinkedIn.com/in/RolandFrasier
33. TryAdding User Photos To
Ecommerce Pages
Vanity Planet Got
A 24% Bump
After
Before
#tcs2017 facebook.com/RolandFrasierPageSource: yotpo.com
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#14 Let Ecommerce
Site Visitors Text You
#TNC2017 LinkedIn.com/in/RolandFrasier
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#15 Test Different
Offer Prices
#TNC2017 LinkedIn.com/in/RolandFrasier
37. #tcs2017 facebook.com/RolandFrasierPage
We Tested 4 Different Free-Plus Shipping Offers @
$1.95 > $2.95 > $3.95 > $4.95
Our standard price is $4.95
New product split test $2.95 & $3.95
Both prices performed +/- 3x better
$4.95 barely registered
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#16 Test Background
Color
#TNC2017 LinkedIn.com/in/RolandFrasier
40. #tcs2017 facebook.com/RolandFrasierPage
33.33% Higher Conversions Won (Even With COGS)
Blue generated more clicks, leads and sales
But… Blue cost the most per click (59% more than pink)
Ultimately blue was the winner for us overall
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#tcs2017 facebook.com/RolandFrasierPage
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CONTENT
#TNC2017 LinkedIn.com/in/RolandFrasier
MEDIA PROPERTY
CONTESTS
ON-SITE PROMOS
CONTENT
ON-SITE 3rd PARTY ADS
ON-SITE RETARGETING
SOCIAL
EMAIL
TRAFFIC
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
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#17 Drive Leads With
Content Upgrades
#TNC2017 LinkedIn.com/in/RolandFrasier
44. #tcs2017 facebook.com/RolandFrasierPage
How Content Upgrades Work…
Put A Box Like This In Your Post
Pop This When They Click
Source: Brian Dean Banklinko.com
LeadLinks (LeadPages) or ClickPops
(ClickFunnels) Make It EasyTo Do This
46. #tcs2017 facebook.com/RolandFrasierPage
How To Do A Contnent Upgrade In 3 Steps…
Step 1: Find high-traffic pages on your site
Step 2: Identify a resource that would make the content
better and create it.
Step 3: Add the LeadBox/ClickPops teaser box to your page
and start gathering e-mail addresses.
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#18 Refresh And Re-
CRO/Re-SEO Blog
Content
#TNC2017 LinkedIn.com/in/RolandFrasier
48. #tcs2017 facebook.com/RolandFrasierPage
Use Google Analytics To Identify Candidates For A Refresh…
Ideally look for posts that are
more than three months old but
that are performing well.
Find the content
that gets the
most traffic.
49. #tcs2017 facebook.com/RolandFrasierPage
Just enter the post
URL and sort by
volume.
You may also want to
focus initially on
posts that rank in
spots 3 through 10.
Use SEMRush To Identify High Traffic
Search Queries
53. #tcs2017 facebook.com/RolandFrasierPage
You Should See A Consistent Increase In Conversion Rates
Across All CTA Optimized Posts…
HubSpot Saw A 240%
Increase In Conversions
Post Update.
Source: hubspot.com
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#19 Sniply Drives
Leads + Sales
#TNC2017 LinkedIn.com/in/RolandFrasier
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Personalization #tcs2017 facebook.com/RolandFrasierPage
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#20 Use Dynamic
Text Replacement On
Your Landing Pages
#TNC2017 LinkedIn.com/in/RolandFrasier
64. #tcs2017 facebook.com/RolandFrasierPage
Dynamic Text Replacement Ads Tested Significantly
Better In A 60 DayTest Based On Search Location…
This converted 29% better than the normal, location
generic landing page.
It also reduced Cost Per Lead By 31% And Cost Per Click by
5%.
Source: Unbounce.com
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#21 Facebook Bots For
Messenger Can Save
40% Of Social Sales
#TNC2017 LinkedIn.com/in/RolandFrasier
67. Messenger Can < Churn 15%,Increase
Revenue Per Customer 20% -40% &
Reduce Customer Care Costs 83.3%
#TNC2017 LinkedIn.com/in/RolandFrasierSource: cxsocial.clarabridge.com
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Video #tcs2017 facebook.com/RolandFrasierPage
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#22 Use Mid-Roll
Video Opt-Ins To
Increase Lead-Gen
#TNC2017 LinkedIn.com/in/RolandFrasier
70. #tcs2017 facebook.com/RolandFrasierPage
Brian Dean Converts 29%
Of Video Viewers To Email
Subscribers Using Wistia
Turnstile + A MidRoll-Video
Content Gate
Source: backlinko.com
In addition to allowing them to watch the rest of the video, be sure
to promise them something cool via email to dramatically reduce
fake email submissions.
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#23 Use Fall-Off Point
Video Annotations To
Increase Watch Time
#TNC2017 LinkedIn.com/in/RolandFrasier
72. #tcs2017 facebook.com/RolandFrasierPage
Place Annotations At The
Fall-Off Point Of Your Video…
Find your highest viewed videos, then
check audience retention and watch
time. See where viewers fall off at an
increasing rate.
Source: moz.com
Position your annotation in the lower right corner, 20 seconds before the fall-off point and suggest your
video to watch next.
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#24 Tweak Video CTAs
To Bump Conversions
By Over 300%
#TNC2017 LinkedIn.com/in/RolandFrasier
74. #tcs2017 facebook.com/RolandFrasierPage
Mid-Roll Video CTAs Bump Conversions 54.47%
Source: wistia.com
95.9% Of Video CTAs Are
Post-Roll, But…
Mid-Roll CTAs generate
the highest conversion
rate @16.95%
Then post-roll @10.98%
Then pre-roll @3.15%
Out Of 481,514 Calls to Action
(CTA) from 324,015 different
Wistia hosted videos
75. #tcs2017 facebook.com/RolandFrasierPage
Image CTAs In Videos Bump Conversions 22.8%
73.5% of videos use Text
CTAs. But…
Image CTAs generate the
highest conversion rates
@13.08%
Text CTAs in videos convert
on average at 10.65%
Out Of 481,514 Calls to Action
(CTA) from 324,015 different
Wistia hosted videos
Source: wistia.com
76. #tcs2017 facebook.com/RolandFrasierPage
Power Word CTAs In Videos Convert At Up To 12.22%
67.6% of videos do NOT
use Power Word CTAs.
But, CTAs using “Free”
convert at 12.22% on
average.
Out Of 481,514 Calls to Action
(CTA) from 324,015 different
Wistia hosted videos
Source: wistia.com
77. #tcs2017 facebook.com/RolandFrasierPage
Action Word CTAs In Videos Bump Conversions Up To 300%
58.3% of videos do NOT
use Action Word CTAs.
But…
CTAs using “Sign Up”
generate 300% higher
conversions than CTRs
without action words
Out Of 481,514 Calls to Action
(CTA) from 324,015 different
Wistia hosted videos
Source: wistia.com
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Drive Social Traffic To
Your Site
#tcs2017 LinkedIn.com/in/RolandFrasier
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#25 Try Short Top-
Down Vertical Videos
With Text Overlays
#tcs2017 LinkedIn.com/in/RolandFrasier
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#26 International
Video Launch
Strategy
#tcs2017 LinkedIn.com/in/RolandFrasier
83. 38 Million Views + 331k Likes + 665k Shares In 30 Days
Step 1
Launch In Low Cost, High
Supply Countries…
Step 2
Re-boost With Social Proof
To Your Target Countries…
Step 3…
Massive Views, Likes,
Shares + Comments.
#tcs2017 LinkedIn.com/in/RolandFrasier
84. 285% More Engagements 64% Less Cost Per Engagement
300% More Clicks 920% Increase CTR
Source: upwordsem.com #tcs2017 LinkedIn.com/in/RolandFrasier
With Social
Proof
Without Social
Proof
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Traffic
#tcs2017 facebook.com/RolandFrasierPage
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Drive Traffic With List
Builders To Reach
Critical Mass
#tcs2017 LinkedIn.com/in/RolandFrasier
88. #tcs2017 LinkedIn.com/in/RolandFrasier
Use These 5 Interactive Engagement Strategies To Drive
Millions Of Visitors To Your Content Site
• Give Them Something They Really Want But Won’t Buy ($500 Value)
Giveaways (Enter To Win)
Contests (Compete To Win)
• Ask Them Their Opinion
Polls (Ask 1 Simple Question)
Surveys (Ask A Series Of Questions)
• Let Them Find Out More About Themselves
Quizzes
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#27 Increase Contest
Signups
#tcs2017 LinkedIn.com/in/RolandFrasier
92. Contest Posts On Blogs: Location Matters
Top Stat: Right Side Sidebar: Site Wide… Low due to high mobile traffic where side bar ads display bottom of page
Bottom Stat > In-Post: 243% Conversion Increase Over Right Side-Bar
Middle Stat > Content Specific In-Post (vs. site-wide):
147% Conversion Increase Over In-Post Generic Contest
356% Increase Over Right Side Bar
#tcs2017 LinkedIn.com/in/RolandFrasier
In-Post Specific
In-Post Site Wide
Side Bar
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Social #tcs2017 facebook.com/RolandFrasierPage
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#28 Double Your Traffic
ByAutomating Re-
Usable Social Conent
#tcs2017 LinkedIn.com/in/RolandFrasier
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#29 Sell Directly With
Facebook Messenger
#tcs2017 LinkedIn.com/in/RolandFrasier
98. #tcs2017 facebook.com/RolandFrasierPage
Case Study: DigitalMarketer
500%+ ROI On Ticket Sales
Source: molly pittman | digitalmarketer.com #tcs2017 facebook.com/RolandFrasierPage
Messenger Broadcast Using
ManyChat App
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#30 Build Your List +
Increase Engagement
With Messenger Chat
#tcs2017 LinkedIn.com/in/RolandFrasier
102. This is a sample of bold
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#31 Message People
Who Have Not Yet
Messaged Your Page
#tcs2017 LinkedIn.com/in/RolandFrasier
104. This is a sample of bold
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#32 Facebook Page
Traffic Strategy
#tcs2017 LinkedIn.com/in/RolandFrasier
105.
106. #tcs2017 facebook.com/RolandFrasierPage
New Facebook Traffic Strategy
• Topic Feeder Pages > Interest Pages > Main FB Page
• 5-7 Cent Likes > 10-15 Cent Likes > 30+ Cent Likes
• Use topic pages to send traffic to interest pages and
multiple interest pages to prop up primary FB page.
• Test: 70k+ likes in 30 days on $5k ad spend.
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Retargeting
#tcs2017 facebook.com/RolandFrasierPage
108. This is a sample of bold
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#33 Delay Retargeting
Pixel Fires 45 Seconds
To Avoid Pixeling
Bounce Traffic
#TNC2017 LinkedIn.com/in/RolandFrasier
109. #tcs2017 facebook.com/RolandFrasierPageSource: imscalable.com
Tool Used: CodeDelay.com
Don’t Pixel All Traffic To Your Site.Only Pixel People Who Do
Not Bounce After 45 Seconds
Assume your site’s bounce rate is
78%. If you pixel everyone + run
retargeting ads to all, you’re
paying to reach 78% of people
who weren’t ever even interested
in your site. Delay firing the pixel
and only reach people who
wanted to be on your site.
Case Study: One site went from losing
money on retargeting to making 636% ROAS
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#34 Retarget Using
Facebook“Bought This
Not That”
#TNC2017 LinkedIn.com/in/RolandFrasier
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#35 Spend More To
Retarget People Who
Watched More Of Your
Videos
#tcs2017 LinkedIn.com/in/RolandFrasier
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COMMERCE
MEMBERSHIP SITE
SOCIAL
EMAIL
MARKETPLACESTARGETED ADS
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
#tcs2017 LinkedIn.com/in/RolandFrasier
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EMAIL
MEMBERSHIP SITE
SOCIAL
EMAIL
TRAFFIC
SEGMENTEDPROMOS
LANDING PAGES
PRODUCT GRID
RETARGETING
ORGANIC SEARCH
RENTED LISTS
PAID MEDIA
#tcs2017 LinkedIn.com/in/RolandFrasier
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#36 Use The 3 Day + 1
Day Cash Machine For
Promos
#tcs2017 LinkedIn.com/in/RolandFrasier
119. #tcs2017 facebook.com/RolandFrasierPage
3 Day and 1 Day Cash Machine
3x Normal Weekend Promo Revenue
6AM: Mail 10% of total list in morning to test 3 subject lines
7AM: Mail 2nd 10% of total list the winning subject line with 2 body copies
8AM: Mail remaining list winning subject line and body copy
3PM: Mail all opens who did not buy and add a big premium. 55% Open Rate
7PM: Scarcity closing email to people who clicked but did not buy
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#37 Use Triggered
Emails To Bump
Conversions
#tcs2017 LinkedIn.com/in/RolandFrasier
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#38 Fully Implment
Multi-Touch Email
Campaigns
#tcs2017 LinkedIn.com/in/RolandFrasier
124. Source: marketingsherpa.com
• 478% increase in order volume
• 384% increase in revenue
• 335% increase in subscribers
• 12% increase in revenue per subscriber
JewelScent Added These
Campaigns To Transactional…
#TNC2017 LinkedIn.com/in/RolandFrasier
• Promotional
• New product launches
• Giveaways and sweepstakes
• Retention
• Win back
And Achieved These Results…
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#39 Use Triggered
Emails For Cart
Abandonment
#tcs2017 LinkedIn.com/in/RolandFrasier
126. #tcs2017 LinkedIn.com/in/RolandFrasierSource: marketingsherpa.com
Abandoned cart emails…
• 65% Open rate
• 14% Click-through rate
• A $16 RPE (Revenue Per Email)
Browse abandonment emails…
• 64% Open rate
• 10% Click-through rate
• $6 RPE
Search abandonment emails…
• 57% Open rate
• 10% CTR
• $5 RPE
Use Cart,Browse + Search Abandon Triggered Emails To
Increase Ecom Revenue 53%
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#40 Receipt Marketing
#tcs2017 LinkedIn.com/in/RolandFrasier
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SEO
#tcs2017 facebook.com/RolandFrasierPage
130. This is a sample of bold
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#41 Boost Sales +
Marketplace SEO With
App Traffic Ads
#tcs2017 LinkedIn.com/in/RolandFrasier
134. How To Monetize App Traffic
• Sell With It (Low Conversions .13% But Costs Pennies)
• Send To Blog Posts To Improve SEO
• Send To Amazon Product Pages To Improve AMZ Rankings
• Place Facebook + Google Retargeting Pixels To Create
Huge Retargeting Audiences
#TNC2017 LinkedIn.com/in/RolandFrasier
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Fulfillment #TNC2017 LinkedIn.com/in/RolandFrasier
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#42 Convert Customer
Care Contacts To Sales
#TNC2017 LinkedIn.com/in/RolandFrasier
138. HelpScout.com
• Built-In Knowledge Base/The Help-Desk
• With Live Chat Added $59,000 In First 2 Months Of Use
• Integrates With Slack, Magento, Brite Verify + SnapEngage
• Allows Customer Care Agents To Pull Product Lists +
Customer Buying History On The Fly
#TNC2017 LinkedIn.com/in/RolandFrasier
139. This is a sample of bold
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#43 Verify
Conversions Before
Shipping
#TNC2017 LinkedIn.com/in/RolandFrasier
140. Twilio Use Case…
• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your
Membership Benefits Today.”
• Responses “I Never Signed Up For This.” = Cancel Membership,
Don’t Send Welcome Kit. Don’t Rebill.
• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks,
Save COGS On Kits Sent To Cancels Prior To Implementing
#TNC2017 LinkedIn.com/in/RolandFrasier
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#tcs2017 facebook.com/RolandFrasierPage
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#tcs2017 facebook.com/RolandFrasierPage
Thank You
Slideshare.com/RolandFrasier