The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
Oli Gardner - Frankenpage: Using A Million Little Pieces of Data to Reverse ...Marketing Festival
Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Logged out searchers still get personalised results. Rank tracking only gives us part of the picture. So is SEO a mass media channel, or should we be trying to talk to an audience of one? How do we even do that in a post-GDPR world? Now is the time to move on from “user experience” as a ranking factor – the only result that matters is the one with the best customer experience overall. Stephen explored customer-centric search at SearchLeeds 2018.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
Purna's SearchLeeds 2018 talk explored how in this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. Purna shared insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt.
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
How not to fail at your international expansionLidia Infante
In this presentation Lidia explores the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success.
- Why do businesses expand internationally?
- Why the rinse and repeat approach fails
- 5 tips to make your international strategy succeed
Additional resources:
- How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/
- The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/
- 5 key factors to a successful international SEO strategy https://riseatseven.com/blog/international-seo-strategy/
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
This is all about the (many) time(s) we’ve been fired by search clients. Understand, we get fired less often than we get hired. That’s why Portent still exists. But there are those cases where you fervently believe you did everything right, the client can’t point to any issues, and yet you still get thrown out on your behind.
Frustrating. So I started digging – I asked a lot of uncomfortable questions of my clients. Of former clients. Of clients in the act of becoming former clients.
75% of them – literally, I kept count – said things like “we just felt like we wanted… more.”
That was puzzling, because we’ve delivered within our scope of work, every time. Clearly, something else is going on.
I asked more uncomfortable questions (trust me, they’re not fun) and slowly realized that this isn’t about the work for which we were hired. It’s about the context in which the work took place. It’s about strategy.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Logged out searchers still get personalised results. Rank tracking only gives us part of the picture. So is SEO a mass media channel, or should we be trying to talk to an audience of one? How do we even do that in a post-GDPR world? Now is the time to move on from “user experience” as a ranking factor – the only result that matters is the one with the best customer experience overall. Stephen explored customer-centric search at SearchLeeds 2018.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...Branded3
Purna's SearchLeeds 2018 talk explored how in this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can start to predict what you need, via intelligent assistants and conversational inputs. Purna shared insights into how AI is changing how we behave as consumers and what we need to do as marketers to adapt.
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
How not to fail at your international expansionLidia Infante
In this presentation Lidia explores the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success.
- Why do businesses expand internationally?
- Why the rinse and repeat approach fails
- 5 tips to make your international strategy succeed
Additional resources:
- How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/
- The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/
- 5 key factors to a successful international SEO strategy https://riseatseven.com/blog/international-seo-strategy/
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
This is all about the (many) time(s) we’ve been fired by search clients. Understand, we get fired less often than we get hired. That’s why Portent still exists. But there are those cases where you fervently believe you did everything right, the client can’t point to any issues, and yet you still get thrown out on your behind.
Frustrating. So I started digging – I asked a lot of uncomfortable questions of my clients. Of former clients. Of clients in the act of becoming former clients.
75% of them – literally, I kept count – said things like “we just felt like we wanted… more.”
That was puzzling, because we’ve delivered within our scope of work, every time. Clearly, something else is going on.
I asked more uncomfortable questions (trust me, they’re not fun) and slowly realized that this isn’t about the work for which we were hired. It’s about the context in which the work took place. It’s about strategy.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad SpendKlientBoost
Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.
eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter ...William Renedo
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and conver 3-5x more of those clicks into leads and sales -using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
Intro to Setting Up Your Free Google AdWords AccountBrady Josephson
Google offers up to $10,000 in FREE advertising to qualifying nonprofits and charities - each month! But how can you get it? How can you use it? And what is the value?
In this webinar, WordStream founder & CTO, Larry Kim shares the biggest upcoming trends in PPC. With paid search constantly evolving it is difficult to keep up, so let us help you dominate PPC marketing! We want you to be prepared for these trends to impact your business, and help you gain a leg up on your competition.
Here's what you'll learn:
>What tools are here to stay
>How social media will change the face of PPC
>Where and how content marketing comes into play
>And tons more!
For more information on WordStream, visit www.wordstream.com.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
In the highly competitive legal market, where $100 Cost-Per-Clicks are a reality, marketers know that every search counts. What they may not know is that improved ad targeting can reduce CPC in ways that will improve lead capture, seemingly, overnight. Legal marketers may also be missing out on cross-channel insights from Facebook. For instance, how to use audience insights to better target search ads or leveraging social to drive high-value traffic back to your site.
So, how will you capture 30 new clients in 30 days? By improving Search and Social programs and driving to high-converting landing pages, of course. How you do THAT - will be presented live via the Internet, April 12th 2018.
Join speakers from PILMMA and WordStream for an exclusive event, where we’ll give you the tools you need to grow your new client list next month and beyond. Specifically, you’ll learn:
How different demographics interact with your ads, site, and services
Creating effective ads and targeted messages for search, social, and display
Segmenting audiences on Search and Social for greater performance
Measuring performance for audiences and demographics on Google and Facebook
Elements and examples of a high-converting landing page
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Similar to Larry Kim - The Future of PPC Marketing in 2016 and Beyond (20)
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
15. PPC Marketing 15 Years Ago
#mktfest @larrykim
Brought to you by:
www.wordstream.com/learn
16.
17. 1. PAID SEARCH CPCs AT ALL TIME
HIGH IN ESTABLISHED MARKETS!
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Source: Approx. 2500 WordStream Customers
(Not official Google Data.)
18. Brought to you by:
#2: Certain Verticals Are Insanely Expensive
TOP COST PER CLICK ON BING ADS (Feb. 2015)
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20. #mktfest @larrykim
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Mobile vs. Desktop Search Clicks, Jan. 2013 –Nov. 2015
Source: Approx. 2500
WordStream Customers
(Not official Google Data.)
21. 4. FEWER AD SPOTS ON MOBILE
(which is 50% of searches in 2015)
VS.
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22. 5. APPS ARE STEALING FROM DESKTOP SEARCHES!
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Mobile
App
Desktop
23. 6. Half Do No Searches
on Mobile Per Day
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Source: https://theoverspill.wordpress.com/2015/10/19/searches-average-mobile-google-problem/
95% do fewer than 7 searches daily;
Only 47% do more than 1 search per day
24. Your audience
spends 95% of its
time the Web
consuming content
and just 5% of
time spent
searching for it.
7. 95% OF TIME ONLINE IS SPENT ON CONTENT
WHERE DISPLAY ADS CAN REACH USERS
Customers consider, evaluate, and advocate online.
Source: Internet Activity Index (IAI) by the Online Publishers Association (OPA);
http://www.online-publishers.org/page.php/prmID/421
Search 5%
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25. High CPCs & Low Overall Search Ad
Inventory in Established Markets (YIKES!)
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26. #mktfest @larrykim
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8. Low Brand Recall from PPC Ads
Text Link Ads are
Not Particularly
Memorable or
Inspiring
27. #mktfest @larrykim
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www.wordstream.com/learn
9. Cookies Crumble
on Mobile & Ad
Blockers Impacting
Display Ads
28. #mktfest @larrykim
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Google Display Network Clicks, Jan. 2013-Nov. 2015
Source: Approx. 2500
WordStream Customers
(Not official Google Data.)
29. #mktfest @larrykim
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10. Typical Conversion Rate Via PPC Ads <2.35%
Search Ad Impressions
Clicked on Ad
Lead or Sale
30. Future of PPC Marketing
Kind of Feels Like ….
#mktfest @larrykim
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31. What Are
Search Engines
Doing To Address
These PPC Ad
Challenges
?
#mktfest @larrykim
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33. NEW DEMOGRAPHIC BIDDING OPTIONS (Bing Ads)
#mktfest @larrykim
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34. Customize search ads
specifically to people who
recently visited your site!
On average:
• Doubles CTR, raises
Quality Score
• Cuts CPC in HALF!
REMARKETING LISTS FOR SEARCH ADS (RLSA)
#mktfest @larrykim
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Users visit your site, get added
to your remarketing list
Show them customized ads
when they search on Google!
35. I DON’T BUY EVERY KEYWORD SEARCH
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36. MOST NEW PAID SEARCH FEATURES HELP
YOU BE MORE PICKY THAN BEFORE
Quantity of Searches
PriceofPaidSearchClicks
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Fewer, Higher Quality,
more expensive clicks
37. The Greatest
Strength of PPC
Search Ads is Also
its Greatest
Weakness.
#mktfest @larrykim
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38. #mktfest @larrykim
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Searchers Have
*Already* Decided
to Buy
“Buy Zumba
Workout DVD”
39. PPC Search Ads Don’t Create
*NEW* Demand
More About Fighting
Competitors to Capture
*Existing* Market
Demand
#mktfest @larrykim
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40. How to make PPC Ads
• Create NEW demand for
your Products & Services
• Convert at much higher
rate for less spend
#mktfest @larrykim
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Note: Looking for BIG Transformative gains (+10x Improvements) not
10% changes – Like the original Google Search Ads 15 Years Ago!
41. #mktfest @larrykim
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You Are Part of the Social
Media Ad Rebellion … and
a Traitor.
44. #mktfest @larrykim
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How Does
Indirect Conversion
via Paid Social Ads
REALLY work?
?
45. #mktfest @larrykim
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(a) Paid Social Ads Builds Up Builds Up Your BRAND
CREATE
Produce content
& share on social
AMPLIFY
Selectively promote top
content on social media
TAG
Build remarketing
audience by tagging site
visitors with a cookie
46. ADVERTISE
Target your
audience with
display & social ads
promoting offers
FILTER
Apply behavioral
and demographic
filters on audience
CONVERT
Capture qualified
leads or sale
(b) Social Ads Turn
Visitors into Leads
& Customers
#mktfest @larrykim
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54. #mktfest @larrykim
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How Does Google Search Decide
Which Ad is Shown Where?
Ad Rank
Quality Score
Max CPC Bid
Amount
x
=
55. #mktfest @larrykim
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HIGHER POST ENGAGEMENT
Higher Relevance Score
HIGHER RELEVANCE SCORE
More Impression Share and
Lower Cost Per Engagement
“Relevancy Score” in Facebook
=
=
56. #mktfest @larrykim
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“Quality Adjusted Bid” in Twitter
HIGHER Relevance, Resonance, Recency =
HIGHER Quality Adjusted Bid =
MORE Ad Impressions at Lower Cost
RESONANCE: Are consumers
engaging your Tweet? Do they
retweet, favorite, or reply?
RELEVANCE: Is your Tweet
related to things a user is
interested in?
RECENCY: Is your Tweet fresh?
Fresher Tweets get higher
priority.
57. #mktfest @larrykim
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Higher Engagement Rate = (Much)
Lower Cost Per Engagement
Engagement Rate
Cost per engagement
$.005 $.02 $.03 $.08
68%
7%
21%
37%
$3.00
1%
58. #mktfest @larrykim
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1% Increase in
Post Engagement
5% Reduction in Cost
Per Engagement!
“Quality Adjusted Bid” in Twitter
=
59. Quality Score & Ad Impression Share
A TYPICAL TWITTER CAMPAIGN
FEWER AND FEWER AD IMPRESSIONS
AS THE CAMPAIGN AGES!
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60. High QS (Great!)
• High Ad Impression Share
• Low Cost Per Engagement
• More Qualified People!
Low QS (Terrible!)
• Low Ad Impression Share
• High Cost Per Engagement
• More Unqualified Randos…
Get a High Quality Score! (Duh)
High Post Engagement = High Quality Scores
#mktfest @larrykim
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61.
62. #mktfest @larrykim
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Just Say NO to Promoting Junk Updates
I DON’T PROMOTE EVERY TWEET
64. #mktfest @larrykim
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Promote Your BEST Stuff Instead (Top 1-2%)
RETWEETS
1,488
FAVORITES
1,284
6:15AM – 7 Mar 2015
66. How to ALWAYS get High Quality Scores?
Unicorn Detector!
67. #mktfest @larrykim
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Larry’s Organic & Paid Social Network
Sharing/Posting Pyramid Scheme
1. Post Lots of stuff (organically)
to Twitter (or email or other
channels)
2. Post Top stuff from (1), to LinkedIn
& Facebook
3. Pay to Promote the Unicorns on
Facebook & Twitter!
71. #mktfest @larrykim
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Paid Social = Be Picky!
Cast a Narrow Net,
Maximize Engagement Rates.
72. #mktfest @larrykim
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Larry’s #9 Social Ads Hack:
Turn Low Engagement
Updates Into High Engagement
Sponsored Updates
75. #mktfest @larrykim
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Larry’s #8 Social Ads Hack:
Increase Commercial
Intent (Chance of People
Buying Your Stuff) Using
“In-Market Segments”
79. #mktfest @larrykim
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Larry’s #7 Social Ads Hack:
Further Increase
Commercial Intent
Using Demographic
Targeting
84. #mktfest @larrykim
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Power of Social Remarketing
So Push HARD OFFERS (Sign-Ups,
Consultations, Downloads, etc.)
Engagement
Rates!
Conversion
Rates!
3X
2X
85. #mktfest @larrykim
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Larry’s #5 Social Ads Hack:
Super Remarketing!
Combining Remarketing +
Demographic + Behavioral
Targeting + High
Engagement Content
86. #mktfest @larrykim
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Behold The Awesome Power of Super Remarketing
Behavioral & Interest Targeting =
They’re interested in your stuff
Remarketing = They Recently
Checked Out Your Stuff
Demographic Targeting =
They Can Afford to Buy Your Stuff
Target a Narrow
Audience That Meets
all 3 Criteria = $$$
88. #mktfest @larrykim
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The Evolution of Display Ad Targeting
5. Website Targeting
(e.g. Inc. Magazine or
Home & Garden Weekly)
3. Interests & Market Segments
(e.g. Business Services, Photography)
4. Keyword Targeting
(e.g. Articles
containing “Health
Insurance”)
2. Remarketing
(e.g. People who
visited the “buy”
page of your website)
1. Identity
(e.g. Specific emails
or phone numbers)
90. #mktfest @larrykim
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People-Based Marketing is Like
Email Marketing But Better
Email Marketing
Limit number of blasts to
reduce unsubscribes
.5-2% unsubscribes each blast
People Need to opt into your list
Tons of unqualified emails on the list
People-Based Marketing
Fixed
Fixed
Fixed
Fixed
91. #mktfest @larrykim
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Identity Marketing Using Custom
Audiences in Social Ads
Identity based marketing opens up a TON
of new and exciting advertising use cases!
104. Custom Audience Social
Ads ROI Analysis:
• Live Interviews with Fox, BBC, etc.
• 250 High Value Press Pickups + Links
• Massive Brand Exposure
• +100k Site Visitors
• 1366 Sales Qualified Leads
• I’m a Columnist on Business Insider
• Business Relationship /w Facebook
• Facebook Baby Hoodie worth $25
Total Cost: $50
Total Time: 10 minutes
@larrykim #pubcon#mktfest @larrykim
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111. New Facebook Social Direct
Response Ad Formats
#3XEdigital @larrykim
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112. Twitter Lead Generation Card Format
User’s Name, Email
and Twitter Name are
automatically emailed
or posted to you!
#3XEdigital @larrykim
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114. Call Buttons are Game Changers
Desktop Search
Conversion Funnel
Mobile
Conversion Funnel
1. Sees Ad
2. Clicks on Ad
3. Vists Website
Landing Page
4. Lead Captured
1. Sees Ad
2. Calls Business
3. Lead Captured
No Leaky Landing Page!
Golden Rule of Mobile: “Calls to businesses are
worth +3x more than clicks to websites”
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115. +Half Billion Use FB on Mobile Only
#mktfest @larrykim
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116. 80% of Twitter Users are Mobile
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123. #mktfest @larrykim
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Summary: Larry’s Top 10 Social Ad Hacks
Quality Score in
Social Ads!
Post More, Promote
Best Stuff
Keyword Targeting &
Hashtags!
In-Market Segments
= Commercial Intent
Layer Demographic
Targeting
1
2
3
4
5
Do Social Media
Remarketing
Custom Audiences =
Incredibly Precise Targeting
Use New Direct Response
Mobile Ad Formats
Leverage Snowball
Effect of Social Media Ads
Free Clicks!
6
7
8
9
10
124. The Future of PPC Search:
Indirect Conversion via Paid
Social Media Ads
#mktfest @larrykim
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125. #mktfest @larrykim
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Indirect Conversion!
Step 1: Build Brand Exposure First
CREATE
Produce content
& share on social
AMPLIFY
Selectively promote Unicorn-
level content on social media
TAG
Build remarketing
audience by tagging site
visitors with a cookie
126. ADVERTISE
Target your
audience with
display & social ads
promoting offers.
Use new conversion-
friendly Mobile Ad
Formats.
FILTER
Apply behavioral
and demographic
filters on audience
CONVERT
Capture qualified
leads or sale
Step 2: Turn
Readers into Leads
& Customers with
Super-
Remarketing
#mktfest @larrykim
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www.wordstream.com/learn
133. Changes to Quality Score Algorithm?
#mktfest @larrykim
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134. Pay Per Click Marketing
#mktfest @larrykim
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135. #mktfest @larrykim
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Thank You, #mktfest!
Jindrich Faborsky
(Genius Level 999)
Editor's Notes
I got to visit the beautiful old bohemian town of cesky crumlov two years ago, where they had great food and beautiful historical buildings
i also enjoyed learning how to shoot arrows at things for a few hours.
Brian: Change Image. This is the great depression. An American concept. This is a European conference. Overall you’re trying to convey some form of economic challenge.
Add to chart
Maybe make into a table
Better photo, iconic moment
Thank you heroconf.
Redo, game of thrones, white walkers
Pool Table
Brian: This needs to be updated to add text:
Brian: Clean up a bit.
Somehow in the last 15 years, we got confused and started focusing on the technical elements of pay per click marketing when really we should have been focusing on the marketing component –building memorable and inspiring content and using the tips and tricks we talked about today to amplify and convert.