The document provides guidance on planning a successful online business, covering topics such as developing the right mindset, researching the market and business models, analyzing competitors, and using marketing strategies like SEO, Google+ Local, AdWords, social media, email marketing, and video to drive traffic and sales. It emphasizes the importance of taking action, failing cheaply and learning from mistakes, and provides specific tips for optimizing websites, building quality links, and using paid advertising effectively.
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.
Would you like to ensure that your website & content strategy is set up to win online?
How about finally getting your website to rank on page one for the most important keywords in your area?
On this training, we're going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area and much, MUCH more!
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important plumbing & HVAC keywords that I should be targeting?
Can I still use fake addresses or UPS addresses on Google Maps to rank
What are the most important online review sites?
... And much more!
http://www.plumberseo.net
Download our Internet Marketing & SEO Guide at http://www.plumberseo.net/free or call us at 866-610-4647.
Subscribe to our channel - https://www.youtube.com/user/PlumberSEO
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.
Would you like to ensure that your website & content strategy is set up to win online?
How about finally getting your website to rank on page one for the most important keywords in your area?
On this training, we're going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area and much, MUCH more!
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important plumbing & HVAC keywords that I should be targeting?
Can I still use fake addresses or UPS addresses on Google Maps to rank
What are the most important online review sites?
... And much more!
http://www.plumberseo.net
Download our Internet Marketing & SEO Guide at http://www.plumberseo.net/free or call us at 866-610-4647.
Subscribe to our channel - https://www.youtube.com/user/PlumberSEO
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Developing the Ultimate Demand Gen WebsiteDigital Reach
Your website might be stopping you from ranking properly, reducing your conversion rate, and preventing you from hitting your revenue goals. You’ve known this for a while, but now it’s time to take it seriously.
But how do you know when it’s really time for a new site? And what about optimizing your website for search? Should that happen now, or wait until later?
If this sounds like your current experience, you’ll want to join our Head of Operations Andrew Seidman on June 7th to discuss the ins-and-outs of developing an SEO Friendly Website.
During this Web Clinic, we’ll cover:
When to pull the trigger on a new website
When (and how) to think about SEO
How to choose your CMS
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
Digital marketing activities consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.
In this training for the Main & Digital bootcamp with Invest Ottawa and Shopify I cover:
- SEO
o On-site Optimization
Theme Speed & Top Optimization Tips
Schema Markup
Content Best Practices
Image Tagging
Video Embeds (YouTube)
o Off-site Activities
Backlinks
• Link Building Best Practices
• Link Building Case Studies
Social
• Facebook, Instagram
Paid Search
• Google AdWords
o Search, Display, Mobile, Video Ad Formats
o Remarketing with Audiences
o Recommended Tools
SEMRush (Keyword Database, Site Audit, Position Tracking)
Majestic (Link Analysis)
- Google Analytics – Best Practices
o Summary of GA / How to Setup in Shopify
o Linking GA to Google Search Console
o Viewing Traffic Sources (Organic Search, Social, Referral, E-Mail)
o Setting up Goals and Funnels
o How to Create Reports and Custom Dashboards
- Favourite Shopify Apps
o Receiptful (Automated Customer Interactions)
o Share-a-sale (Affiliate program)
o Google Shopping
o Alt Text (automated alt text)
o Minifier - Image and Website Optimization
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
If you are considering making a website to grow your business, it is never too late. Even, when hiring a web design agency, you should still know what goes into building a website. This checklist is a perfect start for your journey.
A short adapted presentation that was presented at the Gift and Lifestyle affair in 2017. The presentation and works are based off of a presentation provided by a colleague.
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
Digital marketing activities consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.
In this training for the Main & Digital bootcamp with Invest Ottawa and Shopify I cover:
- SEO
o On-site Optimization
Theme Speed & Top Optimization Tips
Schema Markup
Content Best Practices
Image Tagging
Video Embeds (YouTube)
o Off-site Activities
Backlinks
• Link Building Best Practices
• Link Building Case Studies
Social
• Facebook, Instagram
Paid Search
• Google AdWords
o Search, Display, Mobile, Video Ad Formats
o Remarketing with Audiences
o Recommended Tools
SEMRush (Keyword Database, Site Audit, Position Tracking)
Majestic (Link Analysis)
- Google Analytics – Best Practices
o Summary of GA / How to Setup in Shopify
o Linking GA to Google Search Console
o Viewing Traffic Sources (Organic Search, Social, Referral, E-Mail)
o Setting up Goals and Funnels
o How to Create Reports and Custom Dashboards
- Favourite Shopify Apps
o Receiptful (Automated Customer Interactions)
o Share-a-sale (Affiliate program)
o Google Shopping
o Alt Text (automated alt text)
o Minifier - Image and Website Optimization
Make Your Website Sell! Chamber Of Commerce PresentationMorgan Wylie
How thinking differently will substantially impact on your online success. Included are some atypical (and rarely discussed) approaches, strategies and tips which will give your online business the competitive edge.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
This presentation is part of the _Newport e-Vermont_ project and courtesy of e-VT partner Vt Small Business Development Council (VtSBDC). Excllent useful info for those small businesses considering going online. It\'s a good idea, a necessary tool for successful business ... how do you get there from here?
This PowerPoint takes you through the basics of how and why to create an online presence for your business. From cost to design to SEO, this slideshow gives you the info you need to help you get started.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
If you are considering making a website to grow your business, it is never too late. Even, when hiring a web design agency, you should still know what goes into building a website. This checklist is a perfect start for your journey.
A short adapted presentation that was presented at the Gift and Lifestyle affair in 2017. The presentation and works are based off of a presentation provided by a colleague.
The test questions are based on the New Sky 1 course book.
-The Present Simple and the Present Continuous Tense
-The Weather
-Everyday activities verbs
IOSR Journal of Electronics and Communication Engineering(IOSR-JECE) is an open access international journal that provides rapid publication (within a month) of articles in all areas of electronics and communication engineering and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications in electronics and communication engineering. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Opportunities And Scope of Promoting Businesses Of Bangladesh Using IneternetAbul Kashem
How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Steve Phipps of LunaWeb presents to the Sales and Marketing Society of Memphis. How to evaluate your website's performance in terms of lead generation and what tools you can use to ramp up your website as a lead generation tool.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
'Checking the price on Google' has changed how we buy and who we buy from, it is now essential for all business leaders to understand the mechanics of Google AdWords, Pay Per Click and Search Engine Optimisation to connect with customers online and how search creates the opportunity to win more sales.
Poor implementation of Search Engine Optimisation techniques and badly built Pay Per Click campaigns deliver appalling results and as your Local Champion of Search we host these sessions to help our local community discover how they can get the most from search marketing.
Profit from developing a good understanding of organic and paid search and help grow your business by marketing to customers actively searching for your core products and services.
Location is now a critical factor with both organic and paid (PPC Pay Per Clcik) search, the location of your business and the target of your campaign can see you win a higher position in search results over a nationwide company with a hefty marketing budget.
I hope you grant us the opportunity to discover if this free session is the catalyst effect your business needs to truly thrive in 2015.
*Places are limited so we can have a successful question and answers session at the end of the presentation.
Event Outline
In this 1.5 hour session we will cover everything you need to know as a business owner. We will talk through both paid and organic search and how location setting allows you to target your ads to only show to people within certain towns and even postcodes.
Who should attend
Business leaders needing to understand how they can market their business online within a fixed budget to qualified customers looking to select a supplier.
Why you should attend
So you can confidently take your business forward as digital continues to increase its dominance as the primary market place.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Collocation thường gặp trong đề thi THPT Quốc gia.pdf
Planning a Successful Online Business
1. 'Planning a Successful Online
Business'
Part 1: Mindset
Part 2: Research & Monetisation
Part 3: Online Business Models
2. About me…
• Founder/Owner of three successful online
businesses.
• Replaced my income and now work full time
from home with my amazing, handsome and
sexy husband.
• Been working from home & online since 2008.
• Sacked the boss officially in 2012.
• Other interests are travel and property
investing.
3. Every new business starts with an
IDEA.
But how do you turn it into a GREAT IDEA?
4. Where to start…
Business Idea CREDIBILITY
• Q: How would this business idea translate to the offline
world.
– Would it sell?
– Could you become the authority on the topic?
– How credible is the idea?
– Is there a market?
The WEB only takes a good business idea and makes it
more efficient.
5. $$$
• How to determine if your business idea is
profitable.
• Google Adwords Keyword Tool
– How many searches (Aust / Global)
– How much competition
– How much money…?
• Product price X volume of converting traffic = $$$
– How much profit.
7. Case Study: Body Wraps
– Google Adwords Keyword Tool
• 6,600 Local Monthly Searches for (Body Wrap)
– Traffic Estimate if #1 Organically
• 6,600 multiplied by 36% = 2,376 Visits
• (19,700,000 results in Google)
– Conversion Rate Average is 3-5% (Australia)
• 2,376 Visits multiplied by 5% = 118 Sales / Month
– Income (body wrap = $180)
• 118 sales x $180 = $21,240 / month ($250k/year)
– Profit % multiplied by Income = Earnings
8. Great Idea!
• Mindset.
– The Who, What, When, Why & How…
• End Goal?
• How much money will I make?
• How much time?
• When will I take ACTION?
• Who will be involved?
• How much money will it cost (outlay)?
9. No Shortcuts
• Don’t look for shortcuts.
• Fail, do it often, do it cheaply and learn from it.
• Learn to do what you can do, outsource what you
simply cannot.
– Learn how to:
• Buy a domain name & hosting.
• Build a simple 5 page wordpress site.
• Learn how to drive traffic to your site.
• Learn how to write content.
• Make your first sale online.
• Rinse and Repeat.
10. Online Business Models
• Making money online can be broken down
into:
– Selling products (digital / physical)
– Selling services
– Selling other peoples products / services (affiliate
marketing / drop shipping)
– Selling advertising space
11. Innovation?
• Innovators (3% of the market will respond)
– New, unique, original (eg Tablet)
• Mass Market (60% of the market will respond)
– Capture the movement (Apps)
• Laggard (37% of the market will respond)
– late adopters (Mum is on facebook – Finally)
12. Competitor Analysis
• Competitors:
– Who are your competitors?
– What are they doing well?
– What could be improved?
– Try their products / services if possible.
– What will be your point of difference.
• Price / Quality / Service?
13. In Summary
• Start with an Idea.
• Research your market.
• Do some math.
• Make a plan.
• Take action.
• Fail, Learn.
• Rinse & Repeat.
• Succeed.
15. Inbound Marketing
includes…
• SEO
• Google+ Local (Google Places)
• Adwords / PPC
• Social Media (+social media PPC)
• E-mail & Newsletter Marketing
• Affiliate Marketing (as a merchant)
• Video Marketing
16. SEO
• What to avoid:
– Low quality links
– Over optimised anchor text
– Keyword stuffing
– Thin content
– Content farms
– High bounce rates
18. On-Page
• Tips
– One keyword per page.
– Title tags:
• Keyword #1 – Keyword #2 | Business Name
– H1, H2 and content
• don’t aim for a keyword density, just include the
keyword naturally.
– Technical infrastructure
• Wordpress is SEO friendly (use plugins)
• Create an XML sitemap and submit to WMT
19. Off-Page
• Tips
– Google Account
• WMT (submit your xml sitemap)
• Analytics
– Link building
• Quality not quantity
• Use the business name + URL primarily as the Anchor
Text
• Social Profiles, Local Business Directories
• Don’t pay for link building packages you will get stung
20. Google+ Local
• 30% of searches include a local search term
• Source of traffic on Google, Smart Phones and
Tablets
• Only for businesses that serve customers at
their physical location.
• Claim and verify your listing – it’s free.
• NAP – keep consistent.
• Citations = high rankings.
21. Adwords
• Pay-Per-Click
• Can be used while your rankings improve
• Can be used to boost traffic volumes
• Can be very costly.
• Do the math:
– Cost per conversion > profit on product then it’s
not worth the expense.
22. Adwords: Case Study
• Perth Plumber
– Well optimised campaign
– Average CPC >$10 for “Hot Water Service”
keywords
– Tracking shows conversion rate is 5%.
– Cost per conversion is $220!!!
– Even though the sale is >$1000, at $220 the cost
of gaining that customer is too high.
23. Let’s get Social
• Assisted Conversions
– Can track in Google Analytics (eCommerce enabled
campaigns) how many assisted conversions came from
Social Media
• Google+
• Facebook
– Facebook have a very good PPC platform that is
inexpensive
– Have a strategy…how does one go from ‘like’ to ‘purchase’
• Twitter
• YouTube
• LinkedIn
24. E-mail / Newsletter Marketing
• Making the most of your database.
– Remember a conversion is the collection of an e-
mail as well as a sale. If possible do both.
• Free program: Mail Chimp (up to 5000)
– Keep it regular.
– Add value.
– Make the sale.
25. Video Marketing
• Think ‘How To’ videos.
• Google owns YouTube.
– Optimise your videos titles, descriptions + tags.
• Bunnings do this very well…
– Great content
– Highly valuable to the end user
– Optimised for the search engines
