Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014

1. Conversion Funnel
Optimization
How we optimize conversion funnels

2. What Can It Mean To Your
Business?
Monthly Revenues for Digital Marketer Group in
December 2013 Were 238% of Revenues in
January 2013
The increase was primarily due to
implementation & optimization of the 5 things
you will learn in this presentation

3. Will This Work For Me?

6. 5 Things Conversion Funnel

7. Black Friday Bootcamp
Component Of
Funnel
• Trip Wire
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To
Revenue
5.6%
32.8%
61.6%
67.2%

8. Consulting Book
Component Of
Funnel
• Lead Magnet
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To
Revenue
20%
56%
24%
44%

110. Info Product Funnel

111. Physical Product Funnel

114. The Typical 5 Things Funnel