This is the final part, Part 11 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains personalization tools and team tools.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
This is part 8 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains video tools, video marketing tools, shoppable video tools, image editing tools, image marketing tools, and shoppable content tools.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
This is part 8 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains video tools, video marketing tools, shoppable video tools, image editing tools, image marketing tools, and shoppable content tools.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
TCS: Copy Tools From Traffic & Conversion Summit 2017Roland Frasier
This is Part 3 of Roland Frasier Marketing and Business tools presentation at Traffic & Conversion Summit 2017. These are copywriting tools to help you write copy better and faster. Copy Writing Tools list.
This is Part 5 of the Roland Frasier mega business tools and marketing tools presentation at Traffic & Conversion Summit 2017 in San Diego, California. This deck contains funnel tools, cart tools and CRM tools.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
iLIve2014 Presentation | Bart Schutz - The wheel of persuasion.iLive Conference
Bart believes that the behavior of customers, which is controlled by their brains, is the key to business success. In presentation, based on his own online research and the latest insights from psychology, behavioral economics and neuro-sciences, B. Schutz will take the audience on a mind-blowing trip through our brain. He will also introduce eye-opening a/b test results that will radically change the way you think about customers and their behavior (and your own).
How to Write 1,000 Words Per Hour Without Sacrificing QualityPromoNio
The easiest way to create more content is to hire more writers or devote more times. But that’s not possible for most of us. The only thing we can do is to write faster. Here's How.
LSS2017: Intelligent Agents & Future Technologies in a Post-Digital WorldRio SEO
You’ve known for a while that your customers have increasing power over your competitive strategy. But now, empowered customers also believe they deserve a certain experience from you. The boundary between physical and digital is irrelevant to your customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way people find information and things near them. Welcome to the post-digital world! This session from Rio SEO's Local Search Summit will help advance your knowledge and comfort as a post-digital marketer and help you uncover ways to use location as a means to becoming post-digital.
Website Design for 2012: Customer Focused WebsitesMichael Flint
Website design is all about the process. From branding, to target audiences, to choosing the right calls-to-action. Also discuss S.E.O., social integration, and promoting your site once it goes live.
Want to give your messages allure? Want your copy to turn readers' heads? Come to this session, and learn how to strip away filler words, peel off the unmentionables, and get down to those bare essentials that keep audiences coming back for more.
Social media marketing for the veterinary industry - Veterinary Marketing Ass...Jonny Ross
Covering all the major social media platforms, including Twitter, LinkedIn and Facebook, it will also focus on the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
TCS: Copy Tools From Traffic & Conversion Summit 2017Roland Frasier
This is Part 3 of Roland Frasier Marketing and Business tools presentation at Traffic & Conversion Summit 2017. These are copywriting tools to help you write copy better and faster. Copy Writing Tools list.
This is Part 5 of the Roland Frasier mega business tools and marketing tools presentation at Traffic & Conversion Summit 2017 in San Diego, California. This deck contains funnel tools, cart tools and CRM tools.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
iLIve2014 Presentation | Bart Schutz - The wheel of persuasion.iLive Conference
Bart believes that the behavior of customers, which is controlled by their brains, is the key to business success. In presentation, based on his own online research and the latest insights from psychology, behavioral economics and neuro-sciences, B. Schutz will take the audience on a mind-blowing trip through our brain. He will also introduce eye-opening a/b test results that will radically change the way you think about customers and their behavior (and your own).
How to Write 1,000 Words Per Hour Without Sacrificing QualityPromoNio
The easiest way to create more content is to hire more writers or devote more times. But that’s not possible for most of us. The only thing we can do is to write faster. Here's How.
LSS2017: Intelligent Agents & Future Technologies in a Post-Digital WorldRio SEO
You’ve known for a while that your customers have increasing power over your competitive strategy. But now, empowered customers also believe they deserve a certain experience from you. The boundary between physical and digital is irrelevant to your customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way people find information and things near them. Welcome to the post-digital world! This session from Rio SEO's Local Search Summit will help advance your knowledge and comfort as a post-digital marketer and help you uncover ways to use location as a means to becoming post-digital.
Website Design for 2012: Customer Focused WebsitesMichael Flint
Website design is all about the process. From branding, to target audiences, to choosing the right calls-to-action. Also discuss S.E.O., social integration, and promoting your site once it goes live.
Want to give your messages allure? Want your copy to turn readers' heads? Come to this session, and learn how to strip away filler words, peel off the unmentionables, and get down to those bare essentials that keep audiences coming back for more.
Social media marketing for the veterinary industry - Veterinary Marketing Ass...Jonny Ross
Covering all the major social media platforms, including Twitter, LinkedIn and Facebook, it will also focus on the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
Time Collapsing Mastermind Marketing Tips Business StrategyRoland Frasier
From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017.
There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front.
Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content.
Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant.
Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Product Development How To Develop A Product LineRoland Frasier
How to develop a product line presentation from the Digital Retailers Association Product Line Building Workshop. These materials cover interactive exercises to develop product lines using Lateral Thinking, Product Category Differentiation, Value Curve for building products, the Product Line Grid, The New Product Canvas, Product Funnel Grid, Product Innovation Mapping, Leverage in Product Development, Trend-Driven Product Development, Kaizen and Product Pivots,
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...semrush_webinars
Here's What We'll Cover:
Think that your market isn’t on Facebook? Think again… with 1.6 billion users, you can target almost any market on Facebook as long as it’s within Terms of Service (we’ll talk about that too)…
The “But No One Else Would” research process for ensuring you hit your target audience (without wasting money on people who aren’t interested)…
How to use Facebook’s brand new Flex Targeting feature to zero in on the segments of your market that will actually BUY.
The difference between interest targeting, behavior targeting, custom audiences, lookalike audiences and more (and WHEN to use each to maximize results)…
Our "Lookalike + Broad Interest" trick for scaling any winning Facebook campaign to new audiences…
How to find the ideal audience size “sweet spot” when creating cold traffic campaigns (don’t forget this number - it’s critical!)...
Discover 100’s of Facebook targeting options you didn’t even know existed. For example, you can learn to target people who recently moved to Austin, Texas and are looking to buy an Audi vehicle (yes you can get that specific!)…
...and much, MUCH more!
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Tags are key words used to organize information. They're like the ingredients on a label. Hashtags - the tag prefaced with # - are used to aggregate information from different people. This presentation showcases some of our favorites. You are welcome to adapt and reuse with the attribution-sharealike license. We welcome your interaction -- comments, questions, suggestions, shares, clips, favorites, likes and hearts.
Wiki
http://planeta.wikispaces.com/tags
http://planeta.wikispaces.com/twitter
User intent tends to be oversimplified. The intent graph was proposed by a researcher from Gartner. In this talk, I will adopt models from cognitive science and graph neural networks to propose an extensive analysis of search intent. The goal is to help us adopt a deeper understanding of user intent when executing keyword research, plotting content strategy and comprehending SERP.
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
Users' minds take shortcuts to get through the day. We call these cognitive biases. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - Septem...Stacey MacNaught
My presentation from #ttlpresents in Belfast in September 2016.
This deck goes through 21 content marketing tools and tactics our team at Tecmark uses to improve the efficiency and success in the areas of:
- Ideas generation for content marketing
- Data sourcing to support content projects
- Content distribution and promotion
Hope it's useful to some of you and if you have any questions at all, shoot me an email! Email address on the final slide.
Exlusively Designed for The Alana Yogyakarta Hotel & Convention Family as a token of appreciation from 3Lighthouses. Together we link, collaborate, and create legacy personally and professionally. Amin.
Social Media: People First, "Rules" Second (#MozCon 2016)Dana DiTomaso
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
Designed to Be Clicked: Must-Know Design Principles for Social Media MarketersAlison Knott
Hold on to your hats – Alison is about to level up your design thinking with concepts that will take your social media graphics from “meh” to “holy-hell-I-want-to-click-that”. She’ll cover the secrets of C.R.A.P (seriously, that acronym is real), how to push your brand ahead of everyone else, avoiding template traps, the importance of typography and more. All with helpful before and after case studies to hit points home.
Similar to TCS: Personalization Tools + Team Tools (13)
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Bullet-Proof Copy From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on Bullet-Proof Copy from Traffic & Conversion Summit 2019. It provides my complete system for copywriting so that you can instantly and easily create uniquely effective marketing campaigns using proven "what to say when" magic messaging models.
This presentation begins with Think With Google insights about the state of the customer journey and how user intent and five different micro-moments drive customer purchase decisions. It then examines the new multi-touch path to purchase which frequently entails hundreds of searches, videos views, site visits and more before a purchase is made.
Knowing about these critical purchase decision micro-moments allows you to create messaging to meet the customer at each point in their journey.
The presentation then provides a system to create copy and messaging for just that purpose through a series of tools I created including the Script-Sheet, SPADES Multi-Touch Messaging Matrix, Messaging Wheel and more.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Speakeasy 2.0: Leverage To Grow A Business And Scale A BusinessRoland Frasier
This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Old Oak - Press Kit - Cannes Film Festival 2023
TCS: Personalization Tools + Team Tools
1. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#tcs2017 facebook.com/RolandFrasierPage
Team Tools +
Personalization
2. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Personalization #tcs2017 facebook.com/RolandFrasierPage