TCS: Keyword Tools, SEO Tools + Traffic Tools 2017

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This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.

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#tcs2017 facebook.com/RolandFrasierPage
Keyword,SEO +
Traffic Tools

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dividers,etc.Keyword
Research #tcs2017 facebook.com/RolandFrasierPage

Keyword Research Tools
#tcs2017 facebook.com/RolandFrasierPage
SEMRush.com Comprehensive keyword research + rank checker
Google Keyword Tool: Keyword research
Keyword.io: Google auto-complete Keyword research
VideoCents.com YouTube keyword research
LSIGraph.com: LSI keyword research
SEOCockpit.com: Keyword research
Keys4Up.com Keyword research
Semantic-Link.com: Find related words
WordTracker.com: Long-tail keyword research
TwinWord.com: LSI keyword research graphical UI
GREEN = ESSENTIAL
BLACK = OPTIONAL

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Traffic
#tcs2017 facebook.com/RolandFrasierPage

Traffic-Getting Tools
#tcs2017 facebook.com/RolandFrasierPage
ManyChat.com: Facebook Messenger chatbots
Sumo.com Complete set of essential traffic tools
Gleam.com: Giveaways and traffic growth tool
FriendBuy.com: Refer-a-friend engine
PushEngage.com: Web-push notifications
Votigo.com Contest + sweepstakes solution
OpinionStage.com: Polls + quizzes to drive traffic
YoRocket.com: Article post title optimizer
ReferralCandy.com Refer-a-friend engine
QuickSprout.com: Monitors analytics + suggests improvements
GREEN = ESSENTIAL
BLACK = OPTIONAL

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SEO Tools
#tcs2017 facebook.com/RolandFrasierPage

SEO Tools
#tcs2017 facebook.com/RolandFrasierPage
SEOPressor.com Wordpress post SEO content coach plugin
Pingdom.com Measure page load time
Ahrefs.com Research backlinks
Mobile Friendly Test Google test for mobile pages
Rmoove.com Remove bad backlinks
Slerpee.com Display Google SERP view of your website
YTCockpit.com YouTube SEO
ScreamingFrog.com SEO spider tool
WP Super Cache Site caching plug-in for Wordpress
SEOMonitor.com Rank checker, etc.
SEObility.com: SEO based site optimization
Panguin Tool: Google algorithm updates checker
Tend.com Attribution tracking to find where traffic came from
GREEN = ESSENTIAL
BLACK = OPTIONAL

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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

My Personal Brand Exploration by Mariano

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

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TCS: Keyword Tools, SEO Tools + Traffic Tools 2017

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