This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.

1. #tcs2018
Revenue Profit Value Matrix:
Our Proven Formula To 10x
Any Digital Business In 12
Months Or Less
Roland Frasier
DigitalMarketer.com
Facebook.com/RolandFrasierPage

2. 1. Build Revenues 2. Build Profits 3. Build Value
Bolt-On Businesses
3x3x3 Leverage Matrix
Acquisition Offer Formula
The Traffic Grid
Product Mix Dev Grid
BML/PMF + TOC Loop
Rapid Revenue Multiplier
10X Your Business in a Single Year
#tcs2018
E2P
Conversion Margin Match
Top Line Scrape
Geo-Index Arbitrage
Lateral Integration
Super Employee Multiplier
Culture Mission Alignment
MRR
Niche Neighborhood
Brand Diamond
Product Value Curve
Predicable Selling Systems
EV Sales Arbitrage
Multiple Bump Matrix

3. #tcs2018
Medical Billing **
eLearning *
Commercial Real Estate *
Residential Real Estate *
Trade Shows/Events
Motorcycle Equipment *
Direct Response *
Digital Marketing Agency
Machine Manufacturing **
Sporting Goods *
Legal Services
Mastermind Groups
Supplements *
Real Estate Training
Online Casinos *
eCommerce *
CPG **
Corporate Training
Document Preparation
Medical Equipment *
Telecom Infrastructure *
Beauty + Cosmetics *
Tax Services
Software As A Service
A Proven System For Growth
* $10MM+ ** $100MM+

4. The Most Valuable Thing You Do…
#tcs2018

5. “You Won’t Find Value
Hiding In The Weeds Of
Your Business.”
#tcs2018
- Founders Board Advisory Team

6. #tcs2018
EnterpriseValue
Years In Business
Start-Up
Traction
PMF
Constraints
Growth
Maturity
Decline
Business Growth Life-Cycle
Cap Table
Seed $
Founders
Entity Type
CreateIP
BML > PMF
Find Team
Optimize Offer
Test Channels
Optimize IP
Talent Deficit
Cash Crunch
Legal Issues
Offer Fatigue
Market Size
Growth Capital
Add Channels
Expand Lines
Acquisitions
Form Alliances
Competition
Market Size
Legal Issues
Offer Fatigue
Trend Changes
Talent Drain
Cash Drain
EV Drain
IP Dilution
Competition
Exit Advisory PhaseGrowth Advisory Phase

7. Other Issues: Other Issues: Other Issues: Other Issues: Other Issues: Other Issues:
Structure
Financial
Marketing
KPIs
Talent
Product Line
#tcs2018
Assess Goal Inventory Leverage Execute 
The AGILE Growth Framework
Structure
Financial
Marketing
KPIs
Talent
Product Line
Cash On Hand
Cash Flow
Winning
Offers
Conversion
Assets
Performing
Offers
Channels
Acquisition +
License
Strategic
Partnerships
Influencers
Bundles +
Wholesaling
Structure +
Legal/IP Audit
Financial KPIs
+ Dashboard
Offer Match +
Optimization
Product Dev
Roadmap
Leverage
Optimization
Repeat
Daily
Dashboard
Quarterly
Review
Annual Review
The AGILE Growth Framework

8. #tcs2018
AGILE GROWTH FRAMEWORK
LEVERAGE
Facebook.com/RolandFrasierPage

9. 3 Quick Ways To Find Leverage
In Your Business…
#1: Replication
#2: Quick Wins Checklist
#3: Leveraged Growth Matrix
#tcs2018

10. Method #1: Replication
How Can We Do A Multi-Million Dollar Event Every Single Month?
Expand Internationally
• Reuse The Same Content
• Access Host-Partner Audiences
• Utilize Host-Partner Teams
• Sell Existing Sponsor Pipeline
• Tap Local Certified Partner
Network
• Launch New Countries From
Host-Partner Events
• Leveraged Customers: Partner Audiences
• Leveraged Investment: Partner + Sponsors
• Leveraged Team: Core Team + Partner Staff
• 2018: USA, Brazil, Australia
• 2019: Europe + Asia
#tcs2018

11. __ Expand Internationally (T/G/S/F)
__ Manufacture In-House (G/S)
__ Buy Your Competitors (T/G/S)
__ Buy Your Suppliers (T/G/S)
__ Buy Your Clients / Partners (T/G/S)
__ Cost Center To Profit Center (G/S/F)
__ Buy Complementary Media (T/G/S)
__ Franchise To Others (G/S/F)
__ License Brand/Products To Others (G)
__ Create JVs + Strategic Partnerships (T/G/S/F)
__ License Other Brands/Products/Services (G)
__ Crowdfund With Clients + Customers (G/S/F)
__ Debt/Equity Offering (T/G/S/F)
__ Borrow A Salesforce/Rep. Network (T/G/S)
__ Outsource Or Offshore Functions (T/S)
__ Add Services/Digital To Physical Products (G)
__ Add Physical Products To Services/Digital (G)
__ Bolt-On Businesses (G/F) Benefits Key:
T = Team G = Growth
S = Scale F = Funding
Method #2: Quick Wins Checklist
#tcs2018

12. Leveraged Customer Acquisition (KPI = CAC + DPL + Viral Coefficient)
Add A Channel
Acquire Entity
Affinity Play
Leveraged Transaction Size + Margin Enhancement (KPI = ICV + GM)
Add OPP + OPS
Bigger Orders
Higher Margins
Leveraged Buyer Frequency (KPI = CHURN + LTV + MAU + PIR)
Add Recurring
Buy Recurring $
Borrow Rec. $
Data + Network
Investors + Targets
Influencers + PMF
OP Products/Offers
OP Dist. Channels
Consolidate S/C
OP Products/Offers
Investors + Targets
OP Products/Offers
Media + Channels
SPA/APA/License
COIs + Virality
Svc/Prod Partners
Bulk + Bundles
Vert/Horiz Int.
New Prod/Serv
SPA or APA
Outsourced
Channel Partners
Capital + Debt
Social Proof/P2P
Super Funnel
Wholesalers
Mfg. + Strat Rels.
License/Contract
Capital + Debt
Partner/Affiliate
Method #3: Leveraged Growth Matrix
Goal Method NeedMeans
#tcs2018

13. Sales Force, Entrepreneur, MicroSoft
Purchased SurvivalLife.com, Publishing Company
Influencers @ Events, Top-Down Video, eSports
Referrals From Sharks e.g. SpyEscape
BathBombSupplies.com + Wholesale Distributors
T-Shirts, Bath Bombs, Personalization Printing
FPA Buyers Club, American Gun Association
Purchased TruConversion.com
Recurring Affiliate Offers, Other Peoples’ Lists
Leveraged Customer Acquisition (KPI = CAC + DPL + Viral Coefficient)
Add A Channel
Acquire Entity
Affinity Play
Leveraged Transaction Size + Margin Enhancement (KPI = ICV + GM)
Add OPP + OPS
Bigger Orders
Higher Margins
Leveraged Buyer Frequency (KPI = CHURN + LTV + MAU + PIR)
Add Recurring
Buy Recurring $
Borrow Recurring
Channel Partner
SPA/APA/License
COIs + Virality
Svc/Prod Partners
Wholesalers
Vert/Horiz Int.
New Prod/Service
SPA or APA
Outsourced
Leveraged Growth Examples
Goal Method Means
#tcs2018

14. Case Study:
Add Customer Channel, MRR + 7-Figure Valuation Increase
SaaS: Add Leveraged Customer
Acquisition Channel
• Existing SaaS (no dev time)
• Was a vendor to DM
• Existing dev team
• 5 figure down + owner carry
• 3X ROI in 1st month
• Add MRR
• Leverage existing inside sales team
• Leverage existing media
• Leverage existing integrations
• Leverage existing software dev team
• Leverage existing customer care team
• Leverage existing customer list
#tcs2018

15. 5-80-5 Multiplier
#tcs2018

16. “5X Your Company’s Value
Cut Your Expenses By 80%
+ 5X Your Lead Flow”
#tcs2018

17. 5-80-5 MRR
#tcs2018

18. INSIGHT #1
#tcs2018

19. #tcs2018

20. MRR = 4X-5X
Static = 1X
#tcs2018

21. Static $ 7.2MM
Valuation @ $600K/Month
MRR $ 36.0MM
$28.8MM More!
#tcs2018

22. What Static
Income Can We
Convert To MRR?
#tcs2018

23. $5.4MM Into
$27MM
#tcs2018

24. How We Did It…
#1: End A-La-Carte Trainings
#2: Focus… Grow Existing MRR
#3: Convert Non-MRR Into MRR
#tcs2018

25. How You Can Do This…
#1
Convert 1X Payments
To Auto-Ship MRR
#tcs2018

26. Convert 1X To MRR… TruDog

27. 1X To MRR… Vital Choice Seafood

28. Add MRR (Supplements) To Non-MRR (Seafood)

29. How You Can Do This…
#2
Add MRR Services
#tcs2018

30. Add MRR Services… I Love Kickboxing

31. How You Can Do This…
#3
Turn 1X Sales Into
A SaaS, Rev Share Or Box
#tcs2018

32. SaaS + Rev Share… SmartMarketer

33. Convert 1X To Box… Survival Gear: Apocabox
#tcs2018

34. How You Can Do This…
#4
Memberships, Associations
+ Buyer’s Clubs

35. Add Association Membership Upsells To Funnels
#tcs2018

36. Convert 1X To Buyers Club… FPA
#tcs2018

37. Convert 1X To Buyers Club… FPA

38. Convert 1X To Buyers Club… FPA

39. Convert 1X To Buyers Club… FPA
#tcs2018

40. How You Can Do This…
#5
Add Certifications
To Trainings
#tcs2018

41. Add Training Certifications… DigitalMarketer.com
#tcs2018

42. MRR Step-By-Step
#tcs2018

43. MRR Step-By-Step Example
#tcs2018

44. 5-80-5 E2P
#tcs2018

45. INSIGHT #2
#tcs2018

46. AWS Generates 8.6X The Profit Margin
On 84.7% LESS Revenue
Source:
InternetRetailer.com
Retail Profit 2.96%
AWS Profit 25.4%
#tcs2018

47. How Can We
Turn Expenses To
Profits?
#tcs2018

48. $49,000
Content Team
#tcs2018

50. $161K Revenue
Bonus… It’s MRR
#tcs2018

51. $112,000 Margin
#tcs2018

52. How You Can Do This…
#1: Identify Your Biggest Expenses
#2: How You Can Convert Them To Income?
#3: Offer Them As New Products/Services
#tcs2018

53. E2P…
#tcs2018

54. E2P… Example
#tcs2018

55. 5-80-5 BOB
#tcs2018

56. Bolt-On Business
#tcs2018

57. #tcs2018

58. #tcs2018

59. How You Can Do This…
#1: Identify Your Superpowers
#2: Who Has Your Customers?
#3: Match SPs To Their Needs
#tcs2018

60. BOB 5X Lead Multiplier… Example
#tcs2018

61. BOB 5X Lead Multiplier… Example
#tcs2018

62. MRR
E2PBOB
#tcs2018

63. #tcs2018
KNOW WHAT TO DO FIRST
Facebook.com/RolandFrasierPage

64. Prioritize What To Do First With The GISC
GISC Tool
#tcs2018

65. October 2017 Intensive #tcs2018

66. Thank You!
Access Slides At…
http://Slideshare.net/RolandFrasier
Facebook.com/RolandFrasierPage#tcs2018

67. #tcs2018
SalesRevenue
Years In Business
Start-Up
Traction
PMF
Constraints
Growth
Maturity
Decline
Timing Is Everything
Exit Advisory PhaseGrowth Advisory Phase
Sweet
Spot
To Sell

68. 1. Build Revenues 2. Build Profits 3. Build Value
Step 1: Improve Offers
Brainstorm + test better acquisition
and core offers to 10X sales
Step 2: Acquire For Growth
Buy your competitors, suppliers &
complementary lines of business
Step 3: Premiums to  MRR
Focus on premiums to increase
MRR sales by 2X + increase stick
with physical component
Step 4: Fill Traffic Channel Grid
Activate at least 10 new traffic
channels for 3X improvement
How To 10X Your Business in a Single Year
Founder’s Board Copyright 2017
Step 1: Force a Profit
Scrape 3-10% of top line to pay
yourself first as an expense
Step 2: Create Super Employees
Provide 1-3 shadows per employee
offshore to 2X -4X productivity at
an 80% savings over domestic hires
Step 3: Radically Cut Expenses
Use C.R.U.D. C)ritical, R)OI Positive
U)nder Review or D)ead system
Step 4: Cost Centers to Profit
What do you do VERY well that
other businesses would pay for
Step 1: Branding & Neighborhood
Rebrand and reposition your business
for up to 10X valuation increase
Step 2: Become the Founder
Build bench depth and culture in
your staff remove yourself from the
org chart and become an advisor
Step 3: Bolt-On Businesses
Verticalize, license and partner using
existing profit centers and platforms
Step 4: Prep Sale or Funding
Prepare your accounting and pitch
deck to take a full or partial exit

69. 1. Build Revenues 2. Build Profits 3. Build Value
Step 1: Improve Acquisition Offer
Brainstorm better tangible tripwire
offers to boost up to 400%
Step 2: Improve Core Offer
Begin 49 point testing system and
74 point optimization for 2X bump
Step 3: One Time Sales to MRR
Focus on premiums to increase
MRR sales by 2X increase stick
with physical component
Step 4: Fill Traffic Grid
Activate at least 10 new traffic sources
for 3X improvement
How To 10X Your Business in a Single Year
Founder’s Board Copyright 2017
Step 1: Force a Profit
Scrape 3-10% (See Chart) each
Deposit to your profit account first
Step 2: Create Super Employees
Provide 1-3 shadows per employee
offshore to 2X -4X productivity at
1.2X cost
Step 3: Radically Cut Expenses
Use C.R.U.D. C)ritical, R)OI Positive
U)nder Review or D)ead system
Step 4: Cost Centers to Profit
What do you do VERY well other
Business people would pay for
Step 1: Branding & Neighborhood
Rebrand and class your business
for up to an instant 5X valuation
Step 2: Become the Founder
Build bench depth and culture in
your staff replacing yourself as CEO
and become an advisor
Step 3: Acquire for Growth
Buy your competitors, suppliers &
complementary lines of business
Step 4: Prep Sale or Funding
Prepare your accounting and pitch
deck to take a full or partial exit

70. Product Growth Formula
Acquisition
Amazon
Clickbank
Affiliates
Domain
Diversity
Sellability
Retailers
VAR’s
Seat Licenses
Exact Match
Un-Answered
Social & Email
Lead Devices
FirstSales
Re-Engagment
Copyright 2017 Founder’s Board
Brand
Media*
ThirdParty
Retail
*Free and Premium Content

71. 1. Set Foundation 2. Build Value 3. Close
Step 1: The Call Out:
Attention: Men age 50-80
Step 2: The Promise:
How to RESULT in TIMELINE
without OBJECTIONS or
GUARANTEE
Step 3: Evidence of Truth:
Immediately give the audience
hard evidence to believe promise
Step 4: Connection: How can they
know you understand their problem.
Step 5: Your Story: Gain authority
over come objection & give hope
The 15 Parts of a Great Offer
Founder’s Board Copyright2017
Step 6: Provide Logical Solution
Reveal your solution, give the
mechanism a name and explain
how it works
Step 7: Benefits & Features
Show mostly EMOTIONAL benefits
Using the “so” rule in bullets
Step 8: Social Proof
Provide testimonials, B.U.D.A’s
statistics and metaphors
Step 9: Make Offer BRIEFLY
explain what they get and discount
Step 10: Add “WANTED”Premiums
Step 11 Reverse ALL the Risk
You MUST tilt the risk scale in their
favor physically and emotionally
Step 12: Add Scarcity
People need to be compelled to act
NOW or most simply won’t. Loss
of premiums usually work best
Step 13: FIRMLY Make Your Offer
Command them to buy.
Step 14: Warn Against In-Action
Visually illustrate the pain of inaction
Step 15: Recap Reminder: Hit all
points of the offer in last paragraph

72. Copyright 2017 Founder’s Board

73. Downsell
Premium Only
Amazon*
Lead
Magnet
Tripwire
Sale
w/Premium
Upsell
Annual
w/Premium
Contest
Convo
Survey
Down
Sell
$1 Trial
Slack
Adjuster
MRR $1 Trial
Slack
Adjuster
One Time
Big
Ticket
Webinar
The
Bucket
Email, Bot &
SMS
Optimized Funnel Formula
Copyright 2017
Founder’s Board
*Add 3 Day Autoresponder
At Stop Point That
Re-Engages at
Next Step
Hot List
Autoresponder
Fires Immediate

74. Next Steps
Roland Frasier | Perry Belcher | Ryan Deiss#tcs2018

75. 1. Build Revenues 2. Build Profits 3. Build Value
Bolt-On Businesses
3x3x3 Leverage Matrix
Acquisition Offer Formula
The Traffic Grid
Product Mix Dev Grid
BML/PMF + TOC Loop
Rapid Revenue Multiplier
How To 10X Your Business in a Single Year
Founder’s Board Copyright 2017
E2P
Conversion Margin Match
Top Line Scrape
Geo-Index Arbitrage
Lateral Integration
Super Employee Multiplier
Culture Mission Alignment
MRR
Niche Neighborhood
Brand Diamond
Product Value Curve
Predicable Selling Systems
EV Sales Arbitrage
Multiple Bump Matrix