The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.

1. Stop Wasting 96%
of Your Ad Budget!
Put Your Ad Data to Work
with Post-Click Automation
Tyson Quick
Chief Growth Officer, Postclick

2. Tyson Quick
Chief Growth Officer Postclick / Instapage
━
Postclick is the leader in delivering advertising conversions for brands.
After years of seeing advertisers lose money in underperforming
campaigns, we have made it our mission to help brands automate
advertising conversions.

3. We live in a data-fueled, ad-
click-obsessed world.

4. 1 Trillion +
Audience data points available for digital advertising.
1-to-1 personalized ads have become a reality.
*Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars), Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars), Statista

5. 96%
Of ad clicks do not convert
*Google Ads Benchmarks for YOUR Industry, WordStream

6. Your conversion rate is low
Perhaps the most obvious indicator that you have an
advertising conversion problem is a low conversion rate.
But what is “low”?
The average Google Ads conversion rate is 4.40% on the
search network and 0.57% on the display network.

7. 95%
aren’t as satisfied with
their conversion rates as
they could be
Most marketers feel their digital advertising
programs have room for improvement
80%
believe their digital ad
programs have room to
improve
25%
continue to optimize
their ad campaigns for
clicks
*The 2021 Digital Advertising Trends Report, Postclick

8. Copyright © Postclick 2021. All rights reserved.
It's a mystery to most businesses
why they can't get
better advertising ROI

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Marketers miss:
Relevancy and Personalization
is the key

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98% of money is spent on pre-click
—the wrong balance

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And landing on this:
Imagine searching for this: And landing on this:

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Own the Post-Click Experience Like This

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Not Like This

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Leverage ad-to-page matching like this

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Not Like This

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Dedicated post-click experiences for ecommerce ad groups
ToFu Benefit Statement Seasonal Promos Contest Entry

17. 30%
of marketers don't carry over almost any contextual relevance from
ads to landing pages but those that invest in post-click
personalization are far more likely to meet and exceed their targets.

18. Copyright © Postclick 2021. All rights reserved.
Boost your conversion rate with Post-Click Automation
Average
conversion rate 4.4% PCA
conversion rate
16.2%

19. The biggest ROAS opportunity is post-click
Going from 96% to 94% gives you a 50% lift

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Why has post-click lagged?
Design Collaboration CMS Integrations
Heatmaps Personalization Optimization
URL Tracking

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The pillars of Post-Click Automation

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Tap into the Biggest ROAS Opportunity
B2B B2C
?

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80% of conversions come from narrative storytelling
- micro stories - not just design and AB testing.
https://www.daily-
harvest.com/browse/mylk?utm_source=email&utm_medium=marketing&utm_campaign=20210203_mylk_launch_p
aused&utm_content=cta

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Conversion Storytelling
In conversion storytelling, the model looks more like this:

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Conversion Storytelling
In conversion storytelling, the model looks more like this:

26. Conversion Storytelling

27. Conversion Storytelling

28. Key takeaways
The biggest ROAS opportunity is post-click
1
Post-Click Automation enables digital marketers to
unlock hidden value from their ad spend
2
Postclick and others are making Post-Click Automation
a reality for thousands of brands
3

29. Where do you stand?
What’s your Post-click score?
postclick.com/my-score

30. Copyright © Postclick 2021. All rights reserved.
Designed by experts
Page speed
Your post-click health analysis is based on key factors that impact ad-to-page personalization and affect
your costs, conversions and return on ad spend.
Quality Score Message fit
Conversion UX Device Centric Security and Content

31. Copyright © Postclick 2021. All rights reserved.

32. Copyright © Postclick 2021. All rights reserved.

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Download the full research
reports and business case
for Postclick Automation
postclick.com/resource-library
Let us know if you are interested in our team
doing a full conversion analysis.
(415) 604-0021
sales@postclick.com

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Q&A

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Thank you