Traffic & Conversion Summit 2018 High-Output High-Engagement Content

HIGH-OUTPUT
HIGH-ENGAGEMENT RAPID
CONTENT CREATION
FOR MASSIVE FACEBOOK PAGE
MONETIZATION

Challenge #1:
Constantly Create
New Content
#tcs2018 Facebook.com/RolandFrasierPage

Solution:
Video Takeaways
From Meetings I
Was Already Having#tcs2018 Facebook.com/RolandFrasierPage

How You Can Do It…
#1: Signpost Cool Takeaways
#2: Shoot 1-Take “Recap”Videos
#3: 1 Topic, Short, Authentic

Make It Easy…
#1: One Take Conversation
#2: No Editing… Post As Is
#3: Phone In Airplane Mode!

Challenge #2: Low Reach

Solution: Facebook Page
#1: Can’t Boost Personal Posts
#2: Fan Page Allows Boosts
#3: Build Large Target Audience

Awareness
$50 Budget
$10 Per Day
5 Days
8 Countries
US, UK, CA,AU
NZ, SA, PH, IN
11 Interests
All Ages
$.02 Per Like

Post + Page
26k-42k Likes
Per Week
68.2%
Engagement
160k+ Video
Views/Week
235,498 Likes
In 90 Days

Challenge #3:
Will It Monetize?

Solution: The Intensive
#1: 2-Day Event @ $1,892
#2: Limit To 15 People (12 Cos)
#3: Rent Board Room $1k/Day
#4: No F&B, No Room Block
#5: Sell Through Social Posts

Fill The Event
Aware vs.Monetize

Monetize
$500 Budget
$35 Per Day
14 Days
10 Countries
US, UK, CA,AU
NZ, SA, PH, IN
81 Interests
Age 18-65
$.02 Per Like

Sales Sequence…
#1: Comment “Hell Yeah!” (TOS)
#2: Like + Reply To Comment
#3: Message With Event Info

Thanks for your interest in the intensive! I’m glad you’re going to join us. Here is the link to get registered https://1892society.com/1892
Like the post said, Perry Belcher and I (and quite probably some very famous and super smart guests) will be with just 12 growing entrepreneurs spending 2
full days at the fancy and brand new offices of Digital Marketer in Austin on December 6th and 7th, working hands-on, specifically on your business. [Note: we
totally sold out the first dates in 10/3-4 the first day we announced this, so we added a second Intensive on 10/24-25, but sold that out as well].
Perry will be writing copy, architecting funnels on the board and finding your hooks, brands and even domains.
We will start with our AGILE Strategy, and then I will drill down with you on your "5-80-5" to increase your leads by 5X, cut your operating costs by 80%, and
increase your company's value by 500%.
We will then go through the same proven tools and technologies that I have used to grow 24 different companies in several different industries from start-up,
turn-around or minimal income into 7, 8 and 9 figure real businesses.
We will be leveraging partnerships, forming alliances, prioritizing campaigns, identifying funding and revealing our secrets to building a rock-star team. Also, as
Perry likes to say, lots of people consider me to be a "super-connector" and I will be sharing my "RolandEx” of our best contractors, partners, relationships and
tools to rapidly build your business. Who you know, seriously matters.
Two days with us is usually $25K for private clients (at the friends and family rate, and where we are expecting it to lead to a deal with substantial equity for
us), but in this experimental group it’s just $1,892. Also, no BS, after this experiment, we are planning to raise admission from $1,892 to $2,500 next year and
then to $5,000 from that point on, and that's if we even decide to continue doing this.
Here is the link to lock down your spot. Remember the dates now are 12/6 & 12/7 in Austin.
https://1892society.com/1892
BTW, so far about 100 people have responded to two impromptu posts on Facebook and there are only 12 seats in the suite, so if you want to be in the room
with only 12 serious players, you'd better lock down your seat, or you will just end up seeing the Facebook pics and videos of us working and having fun with
the people who took action and did this.
It's up to you now. If you want a shot at something insanely valuable that can change the course of your business future follow this link
https://1892society.com/1892

Send Them
To An Order
Form To Pay
We Did It In
ClickFunnels

Results From The 2 Posts:
#1: Over 136 Comments
#2: 37 Sales @ $1,892
#3: $70,004 Income

Prep For Intensive:
#1: Phone Confirm Acceptance
#2: Send Questionnaire
#3: Phone Confirm Before Event

At The Intensive:
#1: Book For The Attendees
#2: Buy Lunch 1st Day
#3: Seed The Objective
Throughout

1. Build Revenues 2. Build Profits 3. Build Value
Step 1: Revenue Advisory
Bolt-On Businesses
3x3x3 Leverage Matrix
Acquisition Offer Formula
The Traffic Grid
Product Mix Dev Grid
BML/PMF + TOC Loop
Rapid Revenue Multiplier
10X Your Business in a Single Year
Founder’s Board Copyright 2017
Step 2: Profits Advisory
E2P
Conversion Margin Match
Top Line Scrape
Geo-Index Arbitrage
Lateral Integration
Super Employee Multiplier
Culture Mission Alignment
Step 3: Value Advisory
MRR
Niche Neighborhood
Brand Diamond
Product Value Curve
Predicable Selling Systems
EV Sales Arbitrage
Multiple Bump Matrix

© 2017 FoundersBoard.com
EnterpriseValue
Years In Business
Start-Up
Traction
PMF
Constraints
Growth
Maturity
Decline
Business Growth Life-Cycle
Cap Table
Seed $
Founders
Entity Type
CreateIP
BML > PMF
Find Team
Optimize Offer
Test Channels
Optimize IP
Talent Deficit
Cash Crunch
Legal Issues
Offer Fatigue
Market Size
Growth Capital
Add Channels
Expand Lines
Acquisitions
Form Alliances
Competition
Market Size
Legal Issues
Offer Fatigue
Trend Changes
Talent Drain
Cash Drain
EV Drain
IP Dilution
Competition
Exit Advisory PhaseGrowth Advisory Phase

#1: $56,760 For 30 Seats
#2: 8 $100k Member Sales
#3: 4 $25k War Room Sales
#4: 1 $100k Website Sale
Total $1,056,760#tcs2018 facebook.com/RolandFrasierPage
Results: 1st 2 Events:

Will It Verticalize?
#1: Frank Kern: Consultants
#2: Kent Clothier: RE Investors
#3: ????: NYC/Boston Finance

Sales Sequence…
#1: Comment “VEGAS” (TOS)
#4: Follow Up With Phone Call

Thanks for commenting “VEGAS” and for your interest in the Intensive! I’m glad you’re going to join us. Here is the link to get registered
https://www.frankkernmarketing.com/intensive/
Like the post said, Frank Kern and I (and quite probably some very famous and super smart guests) will be with just 12 growing entrepreneurs spending 2 full days at a fancy and very private
Board Room in at the Wynn Hotel in Las Vegas on December 12th and 13th, working hands-on, specifically on your business. The event is almost sold out, and only two more spots remain as I
type this to you on November 8th.
Frank will be creating predictable selling systems, writing copy, architecting “super funnels” on the board and finding your hooks, brands and even domains. Frank will also help you design an
implementation plan for front-end scale and expansion to get new customers, transactional scale and expansion to help you get more money per customer right up front (improving
immediate customer value), and IP scale where you bring in more revenue from your already existing intellectual property by licensing it to other companies.
We will start with our AGILE Strategy, and then I will drill down with you on your "5-80-5" to increase your leads by 5X, cut your operating costs by 80%, and increase your company's value by
500%.We will then go through the same proven tools and technologies that I have used to grow 24 different companies in several different industries from start-up, turn-around or minimal
income into 7, 8 and 9 figure real businesses.
We will be leveraging partnerships, forming alliances, prioritizing campaigns,identifying funding and revealing our secrets to building a rock-star team. Also, as Frank likes to say, lots of
people consider me to be a "super-connector" and I will be sharing my "RolandEx” of our best contractors, partners, relationships and tools to rapidly build your business. Who you know,
seriously matters.
Two days with us would normally cost $25K for private clients (at the friends and family rate, and where we are expecting it to lead to a deal with substantial equity for us), but in this
experimental group it’s just $3,800.Also, no BS, after this experiment, we are planning to raise admission from $3,800 to $5,000 next year and then to $5,000 from that point on, and that's if
we even decide to continue doing this.
Here is the link to lock down your spot. Remember the dates now are 12/12 & 12/13 in Las Vegas.
BTW, so far about 100 people have responded to two impromptu posts on Facebook and there are only 12 spots in the board room, so if you want to be in the room with only 12 serious
players, you'd better lock down your spot, or you will just end up seeing the Facebook pics and videos of us working and having fun with the people who took action and did this.
It's up to you now.
If you want to bring a business partner, just register and pay for them separately. We will notify you when your payment clears and your seat is confirmed. Please do not book flights or make
reservations until you hear that you have been accepted and confirmed into the program.
If you want a shot at something insanely valuable that can change the course of your business future follow this link and reserve your spot now.

#2: 32 Sales @ $3,800
#3: $121,600 Ticket Income
#4: $1,130,000 Sales At Event

Sales Sequence…
#1: Comment “I’M IN” (TOS)
#4: Follow Up With Phone Call

#2: 15 Sales @ $1,800
#3: $27,900 Ticket Income
#4: $540,000 Sales At Event

How Can You Use This?
1. Create Content For Yourself Or
Have Your Clients Do It
2. Post + Run Targeted “Boost”
FB Ads To Build A Huge Audience
3. Monetize With Small Events

Use This To Sell…
Agency + Advertising Clients
Professional Services (Legal, HR)
High-Ticket Consulting
Investment Funds
Masterminds

Thank you!
Access Slides At…
http://Slideshare.net/RolandFrasier

30-Day SMS Monetization
$28,088.46 Immediate Sales
$12,104.00 712 $17/mo continuity program
$ 8,471.12 30 Day rebills 2nd month (70% stick)
$48,665.26 Total 30-Day SMS Value
Brought us to 160% ROI Day 1 Before Cogs
We are 110% ROI after 30 days after cogs

1 Hour Later
Immediately

24 Hours Later

Immediate Upsell Offer

12 Hours Later

BLOG MONETIZATION OF ORGANIC TRAFFIC
January Results:
Opt-ins: 14,297 (~3% of visitors)
January SL Blog Rev: $26,654.65
Average earnings: $1.86 per opt-in
February Blog Rev: $32,221.48 (so far)

41% of Leads
Above The Fold
Hello Bar or Custom Widget
Hello Bar
Side Bar Widget

25% of Leads
One Per Day Pop Ups (Rotate Offers)
Optin Monster

2% of Leads
Lead Magnet
Side Bar Widget

4% of Leads
INLINE POST ADS
In Line
Widget

Date Specific Offer Segmentation
Doubled offer value by segmenting new opt-ins by date
from $0.76 per optin to $1.51 per optin

Traffic & Conversion Summit 2018 High-Output High-Engagement Content

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