Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Dave McClure gave a talk about reinventing venture capital through 500 Startups' model of making many small investments. He discussed how technology has lowered the costs of starting companies and how platforms provide access to large customer bases. 500 Startups makes over 100 investments per year and aims to have a portfolio size of over 100 companies to increase chances of finding unicorns. Their strategy is to make many small "bets" and double down on the most promising companies. McClure also proposed training 500 new VCs through programs with Stanford to expand access to startup funding.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Dave McClure gave a talk about reinventing venture capital through 500 Startups' model of making many small investments. He discussed how technology has lowered the costs of starting companies and how platforms provide access to large customer bases. 500 Startups makes over 100 investments per year and aims to have a portfolio size of over 100 companies to increase chances of finding unicorns. Their strategy is to make many small "bets" and double down on the most promising companies. McClure also proposed training 500 new VCs through programs with Stanford to expand access to startup funding.
DAX Digital Agency Expo Presentation Customer ExperienceRoland Frasier
This document provides an overview of customer experience optimization. It begins with defining customer touchpoints and identifying opportunities to improve experiences at each point. Next, it discusses measuring customer satisfaction, feedback, and net promoter score to understand customer beliefs, actions, and feelings. The document then outlines optimizing the customer journey by designing positive beginnings, peaks, and endings. It also covers optimizing the agency experience by addressing common client complaints and issues. Finally, it emphasizes the importance of the human factor in customer experience and using storytelling to illustrate the ideal experience.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
This document contains 25 marketing hacks presented in a slide deck format. Some of the key hacks discussed include using welcome mats on websites to increase webinar signups by 70%, implementing dynamic text replacement on landing pages to personalize content based on user data for improved performance, and inserting mid-roll video opt-ins to increase lead generation by capturing 29% of video viewers' email addresses. The slides provide details on implementation for each hack along with case studies and data on conversion rate lifts from companies that have tested the various techniques.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Playbook on "how to build a B2B sales machine" aka how to build a "US$100M business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
The document outlines a go-to-market strategy with sections covering product strategy, inbound marketing, customer experience, feedback, outbound marketing, and external analysis. The goal is to connect a company's product vision, positioning, and roadmap to customer acquisition, retention, and support through thought leadership, social media, events, and adapting to social, technological, economic, and political conditions.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
5 Steps to Launch a Full-Funnel ABM StrategyDemandbase
So you want to initiate an ABM strategy, but you’re not sure where to start? In this session, learn the steps DocuSign followed to successfully launch their ABM strategy to build awareness, drive demand and enable their sales team to convert engaged accounts. Hear the tactical plan they put into action, the metrics used and the lessons learned along the way.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
DAX Digital Agency Expo Presentation Customer ExperienceRoland Frasier
This document provides an overview of customer experience optimization. It begins with defining customer touchpoints and identifying opportunities to improve experiences at each point. Next, it discusses measuring customer satisfaction, feedback, and net promoter score to understand customer beliefs, actions, and feelings. The document then outlines optimizing the customer journey by designing positive beginnings, peaks, and endings. It also covers optimizing the agency experience by addressing common client complaints and issues. Finally, it emphasizes the importance of the human factor in customer experience and using storytelling to illustrate the ideal experience.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
This document contains 25 marketing hacks presented in a slide deck format. Some of the key hacks discussed include using welcome mats on websites to increase webinar signups by 70%, implementing dynamic text replacement on landing pages to personalize content based on user data for improved performance, and inserting mid-roll video opt-ins to increase lead generation by capturing 29% of video viewers' email addresses. The slides provide details on implementation for each hack along with case studies and data on conversion rate lifts from companies that have tested the various techniques.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Playbook on "how to build a B2B sales machine" aka how to build a "US$100M business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
The document outlines a go-to-market strategy with sections covering product strategy, inbound marketing, customer experience, feedback, outbound marketing, and external analysis. The goal is to connect a company's product vision, positioning, and roadmap to customer acquisition, retention, and support through thought leadership, social media, events, and adapting to social, technological, economic, and political conditions.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
5 Steps to Launch a Full-Funnel ABM StrategyDemandbase
So you want to initiate an ABM strategy, but you’re not sure where to start? In this session, learn the steps DocuSign followed to successfully launch their ABM strategy to build awareness, drive demand and enable their sales team to convert engaged accounts. Hear the tactical plan they put into action, the metrics used and the lessons learned along the way.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
Product Development How To Develop A Product LineRoland Frasier
The document contains slides from a presentation on product development and innovation. It discusses various frameworks like the product line grid, new product canvas, and product funnel grid that can be used to develop new products and ideas. It also covers topics like leveraging trends, iterating products using kaizen, and pivoting products when needed. The slides contain examples and advice related to differentiating products, creating new categories and business models, and driving product development through continuous improvement.
Time Collapsing Mastermind Marketing Tips Business StrategyRoland Frasier
From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017.
There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front.
Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content.
Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant.
Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
The document discusses various growth strategies used by top internet retailers, including innovating business models, experimenting with pricing, partnering with influencers, selling on marketplaces, creating owned brands, implementing risk-reversing offers, personalization, and using offline-to-online strategies like pop-up stores. Specific companies highlighted include Leesa, Naked Wines, Wayfair, Pharmapacks, Ipsy, and Harry's. The final slides provide recommendations on how readers can apply these strategies to their own businesses.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Time collapsingmegaconference 9successaccelerationstrategies10-12-16Roland Frasier
Time Collapsing Mega Conference presentation from Ed O'Keefe's Time Collapsing event. This presentation contains seven proven success acceleration strategies. The title is 7 Strategies To Rapidly Accelerate Success.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
TCS: Copy Tools From Traffic & Conversion Summit 2017Roland Frasier
This is Part 3 of Roland Frasier Marketing and Business tools presentation at Traffic & Conversion Summit 2017. These are copywriting tools to help you write copy better and faster. Copy Writing Tools list.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
The document discusses funnel, cart and CRM tools for #tcs2017 and facebook.com/RolandFrasierPage. It lists several funnel and landing page builders like ClickFunnels, Unbounce, and LeadPages as well as CRM tools like LimelightCRM and Konnektive. It highlights some tools in green as essential and others in black as optional.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
This document summarizes a webinar about implementing an effective lead scoring system. It discusses why lead scoring is important for sales efficiency and nurture routing. It then covers common lead scoring models and provides a case study of a company that implemented a two-dimensional lead scoring system taking into account both lead qualification and interest levels. The webinar concludes by providing key takeaways for companies to successfully develop and utilize their own lead scoring system.
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
David Cancel discusses how sales and marketing teams need to adapt to the rise of messaging by implementing real-time engagement with website visitors. He argues that the traditional approach of using forms and follow-up emails is no longer effective, as research shows responses within 5 minutes dramatically increase conversion rates. Cancel presents Drift's solution called "Fastlane", which uses chatbots and live messaging to instantly capture, qualify, and connect leads, without forms. For companies not ready to fully adopt this new model, he suggests adding messaging as a secondary channel to complement existing tactics. Real-time engagement through intelligent messaging platforms is presented as the next wave in sales and marketing that companies must ride to succeed.
Using the Wisdom of the Crowd for Content ExcellenceKeith Goode
Presented at Pubcon SFIMA on February 25, 2016 in the session "Mining the Keyword Goldmine," alongside data guru Bill Hunt, this slide deck covers the process of rethinking your approach to SEO, content creation, keyword research and tapping into the conversations going on around your site's core keywords. This deck was presented by seoClarity's Chief SEO Evangelist, Keith Goode.
2023-Pubcon Pro Austin - Navigating Egos Red Tape and Conflicting Priorities ...Keith Goode
No one doubts that business leadership is difficult. With the shifting landscapes of national and regional economies, fluctuating interest rates and their effects on consumer spending, supply chain issues, etc. being able to make quick decisions and shift a business’ focus are vital skills nowadays.
But how do shifting priorities affect SEOs and their ability to address elements like:
- Addressing Technical Debt
- Project Prioritization with other teams
- SEO industry updates and changes in the SERPs
- Creatively and compellingly meeting the needs of the users
- Promoting content and gaining equity
One consistent issue that in-house SEOs face, regardless of organization, is gaining the funding and priority they need in order to do their best work. From tool costs to development resources, there's always a shortage. How can we overcome these challenges? How can we avoid them to begin with?
In this session at Pubcon Pro 2023 in Austin, Texas, on Thursday, September 21, Keith Goode first addresses executives and corporate decision-makers and then SEOs, who are on the front lines of their organizations.
20 top AB testing mistakes and how to avoid themCraig Sullivan
This document discusses best practices for A/B testing. It provides guidance on several common mistakes made in A/B testing, including not testing for long enough, putting too much faith in confidence values, and self-stopping tests prematurely. The key recommendations are to test for at least two business cycles or purchase cycles, whichever is longer, continue testing until the predetermined end date regardless of early results, and make decisions based on error bar separation and sample sizes rather than confidence values. Testing best practices like collecting a large enough sample size and running whole cycle tests are emphasized to avoid false positives and draw reliable conclusions from A/B tests.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
How to Drive More Sales Ready Leads with DigitalDemandWave
This document advertises an upcoming webinar from a digital marketing agency. The webinar will provide 9 steps to drive more sales-ready leads through digital marketing techniques. It encourages attendees to ask questions during the webinar and offers a live site analysis to evaluate their current demand generation strategies. The webinar agenda outlines how to work smarter through optimization of keywords, content, and lead nurturing programs.
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
The document discusses common mistakes made in A/B testing and provides advice to avoid false or misleading results. It recommends integrating analytics to properly track and segment test results, running tests for sufficient time periods that include full business cycles to avoid false positives or negatives, and performing thorough quality assurance testing to prevent browser or device-related issues from influencing outcomes. The key is to design hypotheses based on solid customer insights and data rather than guesses, and continue testing until a representative sample is collected rather than stopping early just because a test appears significant.
Impress Me or You're Dead — 5 Ways Recruiting Is Morphing Into MarketingHuman Capital Media
It’s an ugly truth — in the traditional applicant tracking system-friendly world, recruiters hold the power. Emboldened by technology that allows them to view resumes faster than a grocery store clerk scans a can of vegetables, recruiters typically spend five seconds or less evaluating each resume for a “fit” to the job in question. Could it get less personal?
But wait. Payback, as they say around the neighborhood, is, well, it’s full of retribution. Great candidates are increasingly making quick judgments about recruiters and the companies for which they work, often before a recruiter can pitch the job in question. What’s going on?
Join us for this webcast hosted by Kris Dunn of the award-winning recruiting blog “Fistful of Talent,” and we’ll give you the 411 on:
How social media and third-party sites like Glassdoor are creating transparency related to which companies are “employers of choice” for great talent.
How the best recruiters are starting to think like marketers, proactively nurturing passive candidates and truly building an employment brand.
Why that employment brand matters in today’s world and what branding elements are present in employers that are viewed as authentic by star candidates.
The top five marketing techniques recruiters must know to find and hire top talent.
How the right technology helps you survive the new rules for how great candidates judge and treat recruiters.
Impress them or you’re dead. Recruiters used to have the power, and maybe they still do with average talent. But if you want to land the best talent as a recruiter, you’re also being judged and evaluated by candidates. Join us for this Workforce webcast, and we’ll show you what your company can do to be successful and what you have to do to deliver great talent.
Winning People Who Win Deals: How to Hire Top SalespeopleDataFox
Hiring great salespeople isn’t as simple as finding the most extroverted person in a room. Dive deep into the mechanics behind hiring top salespeople with DataFox's Director of Sales and Lever's Sales Recruiter.
[Webinar] The growth playbook from $0 to $1 billion - with Mike VolpeUserTesting
Mike Volpe, former CMO and founding team member at HubSpot shares what he learned growing the company from zero to over 15,000 customers and a $1 billion valuation.
Lloyed Lobo (Boast.AI) - The Art of GrowthTechsylvania
This document discusses strategies for product growth. It recommends focusing on understanding customers' needs, validating ideas by charging early, nailing down 1-2 distribution channels, providing an "aha moment" to acquire users, and making the product sticky to retain them. Key tips include setting aggressive goals, serving one audience exceptionally well with one product initially, and not focusing on funding but on building something people want to use and pay for. Validation should follow a process of achieving paying customers, retention, and scalable economics.
Similar to Growth Hacking Strategies For Rapid Growth (20)
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
Bullet-Proof Copy From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on Bullet-Proof Copy from Traffic & Conversion Summit 2019. It provides my complete system for copywriting so that you can instantly and easily create uniquely effective marketing campaigns using proven "what to say when" magic messaging models.
This presentation begins with Think With Google insights about the state of the customer journey and how user intent and five different micro-moments drive customer purchase decisions. It then examines the new multi-touch path to purchase which frequently entails hundreds of searches, videos views, site visits and more before a purchase is made.
Knowing about these critical purchase decision micro-moments allows you to create messaging to meet the customer at each point in their journey.
The presentation then provides a system to create copy and messaging for just that purpose through a series of tools I created including the Script-Sheet, SPADES Multi-Touch Messaging Matrix, Messaging Wheel and more.
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
This document provides a summary of various marketing tools organized into categories such as competitive intelligence, content marketing, ecommerce, funnel and CRM tools, keyword research, social media, and video. For each category, specific tools are listed with some labeled as essential and others as optional. Overall, the document serves as a helpful reference guide for marketers to discover new tools across different functional areas.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Speakeasy 2.0: Leverage To Grow A Business And Scale A BusinessRoland Frasier
This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
This is the final part, Part 11 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains personalization tools and team tools.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
The document provides information about various online tools for creating, editing, and sharing videos and images. It lists numerous video and image editing/hosting platforms, categorizing some as essential and others as optional. Tags including #tcs2017 and references to Facebook pages suggest it is content for a technology or creative conference.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
2. Can You Finish
The Maze In 20
Seconds Using
Just Your Eyes?
Start
Finish
#FlightClub @RolandFrasier
3. Can You Finish
The Maze In 20
Seconds Using
Just Your Eyes?
Start
Finish
#FlightClub @RolandFrasier
4. Lateral Thinking:
Move outside the
implied rules of the
system
Start
Finish
#FlightClub @RolandFrasier
What assumptions
are impeding your
speed right now?
5. DisruptiveThinking:
Make new rules or a
new system
Start
Finish
#FlightClub @RolandFrasier
What assumptions
are impeding your
speed right now?
6. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#1 Unbox
#FlightClub @RolandFrasier
7. Think Laterally
• Ask how can I grow 10x… 100x?
• Most people and business focus on
Optimization which yields Linear Growth
• We also want to focus on Innovation
which yields Exponential Growth
#FlightClub @RolandFrasier
8. The police receive an anonymous tip and
raid a house to arrest a suspected murderer.
They don’t know what he looks like but
they know his name is John and that he is
inside the house.
#FlightClub @RolandFrasier
The police bust in on a carpenter, a taxi driver, a mechanic and a
fireman all playing poker. Without hesitation or communication of
any kind, they immediately arrest the fireman. How do they know
they've got their man?
9. Apply Lateral Thinking
• What pre-conceptions about your life or
business are currently holding you back?
• What factual assumptions are you making
that may not be actual facts?
• What language patterns are you using as
you frame possible solutions that may lead
you to make incorrect assumptions?
• Frame growth questions in terms of ideal
desire + constraint...
#FlightClub @RolandFrasier
10. Build A $50k/Month Content Team Generating
OrganicTraffic
#FlightClub @RolandFrasier
How Can We Get $18M/Month Of Traffic For
Only $50k/Month?
11. #FlightClub @RolandFrasier
How Can We BuyA $375k Company For $50k With No Financing?
Their Price, Our Terms / Our Price, Their Terms
$375k Price
(205k) Carve Out Annual Renewals
(120k) Assign MRR For 12 Months
( 50k) Cash Payment
---------
$375k Total Payments
12. #FlightClub @RolandFrasier
How Can We Get $1+ Fan Page Likes For < 7 Cents?
Step 1: Topic Feeder Pages > 5-7 Cent Likes
Step 2: Interest Pages > 10-15 Cent Likes
Step 3: Primary Page> 30 Cent To $1+ Likes
Use topic pages to send traffic to Interest pages and multiple
interest pages to prop up primary FB page.
70k+ likes in 30 days on $5k ad spend.
13.
14. HowCan You Raise Email Delivery,Open + Click-ThroughRates?
#FlightClub @RolandFrasier
15. But Tech Isn’t Enough.So…
#FlightClub @RolandFrasier
How can we prove the receiver
actually wants our emails?
• Order Receipt
• Welcome Email
• Preparing Your Order
• Shipping Confirmation
• Login Info
How can we ensure more
people open and click?
• A/B Test Subject (10%)
• A/B/C Test Body (10%)
• Mail Remaining 80%
• Bonus (To Opens Only)
• Close (To Clicks Only)
16. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#2 Hop
#FlightClub @RolandFrasier
17. People Think In Ordered Lists
• On A Scale Of 1 To 10… The Top 3…
• You currently occupy a rung on some ladder
• To move up, you really have only 3 strategies
– Move up the ladder by “paying your dues”
– Hop to a different ladder
– Create a new ladder where you are #1
#FlightClub @RolandFrasier
21. #FlightClub @RolandFrasier
Ladder Hop By DifferentiatingYour Value Curve
Step 1: Identify 3 to 7 key value factors for your industry,product or service
Step 2: Which factors should be reduced below industry norms
Step 3: Which factors should be raised above industry standards
Step 4: What new benefits should be created that are not currently offered
Step 5: Which features should be eliminated that the industry offers
22. #FlightClub @RolandFrasier
Ladder Hop By DifferentiatingYour Value Curve
OfferingLevel
Low
High
KeyValue Factors
Price
Quality
Package Newness Origin
Service Speed
Competitor
23. #FlightClub @RolandFrasier
Ladder Hop By DifferentiatingYour Value Curve
OfferingLevel
Low
High
KeyValue Factors
Price
Quality
Package Newness Origin
Service Speed
Competitor
Your Product
25. Differentiating To $3.3 Billion
#FlightClub @RolandFrasier
Amazon
• Fixed Price
• FBA
• SEM: $1.35B Spend
• No Acquisition
Jet ($1B @ $50 CPA)
• Variable Price: Smart cart lets users pay less
(bundle, no returns,no credit card = pay less)
• No FBA: Bundling = > Retailer Profits
• No SEM: $20M/Month Mass Marketing
• Acquisition: Retailers can get customer info
26.
27. Differentiating To $2.8 Billion
#FlightClub @RolandFrasier
Amazon
• Warehousing +
Marketplace
• Ads: 3% of Revenue
• Not IndustrySpecific
• 33% Of Online Sales
Wayfair ($62 CPA $76 ICV)
• Storm OMS: Minimizes warehousing,
integrates with 7k suppliers/7M SKUs
• Advertising: 12% of Revenue
• Industry Specific: Carries products Amazon
does not, Investing in AR via WayfairView
• 33% Of Online Home Furnishing Sales
28. Can You Ladder Hop To A Higher Valuation?
Industry
Edu. Services
Publishing
Bus. Services
RE Services
Multiple
8.5
10.18
12.52
16.13
Industry
Entertainment
Diversified
Finance Serv.
Retail Internet
Multiple
12.61
19.82
35.29
42.14
A 4X Valuation Bump By Hopping Categories
Source: valuationacademy.com/industry-specific-multiples#FlightClub @RolandFrasier
31. Skip Right Past #1 -#9 To New Category Space 0
#FlightClub @RolandFrasier
32. HowTo Appear In Space 0
• Identify Question Queries
(Answer The Public)
• Find Queries That Already
Have Answer Box Results
• Make Better Content
• Must Be On Page 1, Not #1
• Format To Match
Paragraph, List/Table
• Answer Queries In Title,
Caption, Label + Header
• Entice Click-Throught
Using 6+ Items In List
#FlightClub @RolandFrasier
33. Ladder Hopping Questions…
• What ladders and what rung are you on now?
• Can you hop to another ladder to move up faster?
• Are you currently in the right value curve? Category? Industry?
• Could you reposition your model to compete better?
• Can you hop to the top of search with Snippets?
#FlightClub @RolandFrasier
34. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#3 Model
#FlightClub @RolandFrasier
35. Deep Dive Your Competition’s Business
Models
• Use the Lean Canvas or Business Model
Canvas to clone their business models
• Review these models and design your own
based on the best parts of theirs
• Experiment with different variations of
business models to find the best path
• Gather ideas for tests, test and optimize
#FlightClub @RolandFrasier
36.
37. Disruption = Applying Different Business Models To Your Industry
• Landlord (Physical/IP)
• Affiliate
• PayAs You Go
• Publisher
• Franchise
• Manufacturer/Sales Rep
• Wholesaler
#FlightClub @RolandFrasier
• Broker
• Reseller/VAR
• Retailer
• Network Marketing
• All you can eat
• Direct Seller
• Subscription
38. Experiment With Different Pricing Models
• Free (Ad Supported)
• Freemium
• Value Based
• Tiered/Volume
• Feature + Add-Ons
• Low Price
• MSRP/MAP
#FlightClub @RolandFrasier
• Free + Paid Support
• “Cost +” or“x Cost”
• Portfolio/Suite
• Commodity
• Razor + Blade
• Premium/Luxury
• Discount
43. Modeling Questions…
• What business models are your competitors using now?
• How would you change your existing business model knowing what
you know about your competitors?
• Can you apply different business or pricing models to your industry to
disrupt it?
• What’s working for other people in and outside your industry that you
can adopt to improve your business?
#FlightClub @RolandFrasier
44. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#4 Iterate
#FlightClub @RolandFrasier
45. #FlightClub @RolandFrasier
Product Iteration Should Never Stop
PSF/PMF + PFM (People + Fun + Money)
Kaizen “ABI”ALWAYS Be Iterating
If you don’t someone else will be…
It’s why AirBnB isn’t Hilton or Marriott
It’s why Newspapers didn’t start Craigslist
It’s why Blockbuster never saw Netflix
coming
Image Source: Ash Maurya
46. Build > Measure > Learn
• Shorten the BML loop with Fast Feedback
• Build MVP First OR Start With Your Existing
Product/Service, then Test it.
• Measure Results
• Learn What To Test Next From Data Analysis
• Create Product Iteration that better solves
the customer’s problem. Verify leaps of faith,
value hypothesis + growth hypothesis
#FlightClub @RolandFrasier
47. Accelerate Feedback With…
• Mentors: Virtual (Videos, Books, Etc.) + Live
(Unpaid Deep Relationships)
• Masterminds: Paid formal + Unpaid informal
• Strategic Partners: From your network, mentors
and masterminds
• Fans: Your early adopters and best customers are
okay with flawed MVPs. Genchi Genbutsu + Sakichi
Toyoda’s 5 Whys
#FlightClub @RolandFrasierImage Source: Ash Maurya
49. Iteration Questions…
• Do you currently have a BML Loop to continually improve PMF
• Are you working with people you like, have fun and make $ with?
• What can you do to accelerate feedback and iterate better + faster?
• How can you best engage your biggest fans in the BML loop?
#FlightClub @RolandFrasier
50. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#5 Leverage
#FlightClub @RolandFrasier
54. Leverage Momentum
• Objects in motion tend to stay in motion.
• Chunk for tiny wins
• Leverage people + businesses that already
have momentum
• OSP = Your super power + others’super
powers means no still starts
#FlightClub @RolandFrasier
56. HowCan You Create $50k/Month Of BrandedContent For $3k Per Month
With No Contractors Or Employees?
57. Reduce Inventory Costs
Leverage Other Relationships
Access Sales Rep Networks
Tap A Customer Base
Add Brand Affinity Credibility
Leverage Celebrity
HowCan You Leverage Strategic PartnershipsTo…
#FlightClub @RolandFrasier
58. Viral: Viral Coefficient > 1.0
Stick: Acquisition > Churn.
Paid: Marginal Revenue > COCA
How To Amplify
Growth?
How will your
existing customers
help you to get
more customers?
@RolandFrasier | Image Source: Ash Maurya
61. @RolandFrasier | Image Source: Ash Maurya
How To Remove
Constraints?
# Of Visitors
Per Week
# Of Leads
Per Week
# Of Trials/
Renewals
# Of Referrals
Per Week
Revenue
# Of Leads
Per Week
# Of
Customers
Per Week
Goal