Time Collapsing Mega Conference presentation from Ed O'Keefe's Time Collapsing event. This presentation contains seven proven success acceleration strategies. The title is 7 Strategies To Rapidly Accelerate Success.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
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Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
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The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
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Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
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Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
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Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
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Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Â
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
Â
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Â
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
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Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
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Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
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Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
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This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
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These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
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Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
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Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
Product Development How To Develop A Product LineRoland Frasier
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How to develop a product line presentation from the Digital Retailers Association Product Line Building Workshop. These materials cover interactive exercises to develop product lines using Lateral Thinking, Product Category Differentiation, Value Curve for building products, the Product Line Grid, The New Product Canvas, Product Funnel Grid, Product Innovation Mapping, Leverage in Product Development, Trend-Driven Product Development, Kaizen and Product Pivots,
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
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This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
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This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
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This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
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Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
Product Line And Product Development ExercisesRoland Frasier
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Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
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This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
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Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
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You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
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Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
Time Collapsing Mastermind Marketing Tips Business StrategyRoland Frasier
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From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017.
There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front.
Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content.
Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant.
Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
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This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
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These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Â
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
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Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
Product Development How To Develop A Product LineRoland Frasier
Â
How to develop a product line presentation from the Digital Retailers Association Product Line Building Workshop. These materials cover interactive exercises to develop product lines using Lateral Thinking, Product Category Differentiation, Value Curve for building products, the Product Line Grid, The New Product Canvas, Product Funnel Grid, Product Innovation Mapping, Leverage in Product Development, Trend-Driven Product Development, Kaizen and Product Pivots,
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
Â
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
Â
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
Â
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Â
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
Product Line And Product Development ExercisesRoland Frasier
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Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
Â
This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Â
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
Â
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Â
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
Time Collapsing Mastermind Marketing Tips Business StrategyRoland Frasier
Â
From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017.
There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front.
Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content.
Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant.
Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
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From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
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Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
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Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
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This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
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17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
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Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
This is Part 5 of the Roland Frasier mega business tools and marketing tools presentation at Traffic & Conversion Summit 2017 in San Diego, California. This deck contains funnel tools, cart tools and CRM tools.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
TCS: Copy Tools From Traffic & Conversion Summit 2017Roland Frasier
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This is Part 3 of Roland Frasier Marketing and Business tools presentation at Traffic & Conversion Summit 2017. These are copywriting tools to help you write copy better and faster. Copy Writing Tools list.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
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This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
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This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
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Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Marketing for Drupalers - Drupal EuropeDrew Gorton
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Marketers are an important audience for Drupal professionals. Learn why marketers matter, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Description
Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. This session will start by looking at the big picture of what's happening in the web market (Wix, WordPress, Sitecore, etc.), where Drupal fits today and how that evolution involves Marketing professionals. Put another way, if Drupal is becoming the tool for Ambitious Digital Experiences, those experiences are paid for by Marketing budgets.
If you’ve come to Drupal via tech ("Come for the code" as we like to say) you might not have an intuitive grasp of the language and concerns of Marketing professionals. This session will explain what Marketers do (it’s different than Sales!), how they do it and what matters to them. Come to this session for an overview of Drupal in the web market, a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!).
You will leave this session with a better understanding why marketers matter to Drupal professionals, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them.
Inbound Recruiting: the Candidate and Employee Experience Lane Sutton
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Marketers have focused on the customer experience. It's time to focus on the employer brand. Without people, you don't have a product. Learn why the employer brand is so important and how to let your people and culture tell a real story that goes beyond the job.
A study into the management research open to CEOs in their first 100 days AND application of several management models with case studies to help. Keynote presentation for memoQfest 2013.
David Cancel's presentation slides from the 2017 Revenue Summit conference. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like…How do I rank higher in search? How frequently should I be posting on social media sites? How long should my emails subject line be?
Some people are still asking these questions today, but for the most part these are questions that we’ve already found the answers to.People have figured out how to attract attention and get awareness and get people to their websites, thanks in part to all of the technology that’s been developed: marketing automation software, social media management software, blogging software with built-in SEO tools, and the list goes on.
That was the first wave in sales and marketing.
Now it’s time to move on to the next wave.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
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Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
Be a Marketing Hero! Make the Most of Your Marketing BudgetSurefire Local
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Find out where you can be investing your marketing spend and how to determine if it's actually bringing in new customers.
During this free on-demand webinar, Bob Sheehan (Surefire's SVP of Brand & Customer Advocacy) walks you through a proven budgeting model that has helped thousands of home improvement contractors effectively build and manage a marketing budget that generates referral-quality leads.
Some of the things you'll learn are:
- Understand the customer journey through marketing channels before purchase
- Analyze current performance to understand attribution
- How to evaluate media channels for your business
- Track lead sources to establish real ROI
- Use insights to build an effective budget
What's better than raising a million bucks? A million users / customers! Even better, BOTH! Sadly many startups in this region struggle to get their first thousand customers.
The video of the workshop can be found at http://goo.gl/84mP10
Key Takeways :
- Learn the latest in customer acquisition tactics and technology, brought to you by 500 Startups growth mentor, Juan Martitegui
- See how local and regional companies like iMoney, CatchThatBus, TheLuxeNomad and Orori transform their marketing efforts using what they learned from Juan
- Let local serial entrepreneur turned venture capitalist Khailee Ng share his observations on what limiting belief systems prevent local founders from growing fast!
Speaker Profile :
Juan Martitegui was flown in from Argentina after building a reputation for himself. As an entrepreneur, he built 3 Million leads and $20M in revenue with no venture capital funding. As a mentor he is one of the most highly rated out of 300 mentors globally in the 500 Startups network, known for helping companies transform how they grow.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube :
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
Maryland Real Estate Luxury Seller Listing Presentation 2020RE/MAX Leading Edge
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You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
New Ways to Prove ROI From Your Digital MarketingSurefire Local
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In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Knowing how your account(s) is performing is key. I have a solution to audit your account that won’t cost you a dime and will only take 60 seconds- our FREE TOOL, the AdWords Performance Grader. The grader has analyzed over 70,000 unique accounts and $5.5 billion of unique spend which enabled us to conduct focus groups to discover what data is most important and helpful to YOU.
In our webinar, The Newest Way to Audit Your PPC Account, I will walk you through our redesigned award winning AdWords Performance Grader.
Similar to Time collapsingmegaconference 9successaccelerationstrategies10-12-16 (20)
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
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Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Bullet-Proof Copy From Traffic & Conversion Summit 2019Roland Frasier
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This is my presentation on Bullet-Proof Copy from Traffic & Conversion Summit 2019. It provides my complete system for copywriting so that you can instantly and easily create uniquely effective marketing campaigns using proven "what to say when" magic messaging models.
This presentation begins with Think With Google insights about the state of the customer journey and how user intent and five different micro-moments drive customer purchase decisions. It then examines the new multi-touch path to purchase which frequently entails hundreds of searches, videos views, site visits and more before a purchase is made.
Knowing about these critical purchase decision micro-moments allows you to create messaging to meet the customer at each point in their journey.
The presentation then provides a system to create copy and messaging for just that purpose through a series of tools I created including the Script-Sheet, SPADES Multi-Touch Messaging Matrix, Messaging Wheel and more.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
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This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
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Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
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In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
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This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Speakeasy 2.0: Leverage To Grow A Business And Scale A BusinessRoland Frasier
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This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.
This is the final part, Part 11 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains personalization tools and team tools.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
This is part 8 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains video tools, video marketing tools, shoppable video tools, image editing tools, image marketing tools, and shoppable content tools.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales đź’˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đź“Š
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#1 Ladder Hop
#tca2016 @RolandFrasier
3. People Think In Ordered Lists
• On A Scale Of 1 To 10… The Top 3…
• You currently occupy a rung on some ladder
• To move up, you really have only 3 strategies
– Move up the ladder by “paying your dues”
– Hop to a different ladder
– Create a new ladder where you are #1
#tca2016 @RolandFrasier
9. Ladder Hopping To $3.3 Billion
#tca2016 @RolandFrasier
Amazon
• Fixed Price
• FBA
• SEM: $1.35B Spend
• No Acquisition
Jet ($1B Run Rate $50 CPA)
• Variable Price: Smart cart lets users pay less
(bundle, no returns,no credit card = pay less)
• No FBA: Bundling,Geo Aware, Provide
Customer information = > Retailer Profits
• No SEM: $20M/Month Mass Marketing
• Acquisition: Retailers can get customer info
10.
11. Ladder Hopping To $2.8 Billion
#tca2016 @RolandFrasier
Amazon
• Warehousing +
Marketplace
• Ads: 3% of Revenue
• Not IndustrySpecific
• 33% Of Online Sales
Wayfair ($62 CPA $76 ICV)
• Storm OMS: Minimizes warehousing,
integrates with 7k suppliers/7M SKUs
• Advertising: 12% of Revenue
• Industry Specific: Carries products Amazon
does not, Investing in AR via WayfairView
• 33% Of Online Home Furnishing Sales
12. Can You Ladder Hop To A Higher Valuation?
Industry
Edu. Services
Publishing
Bus. Services
RE Services
Multiple
8.5
10.18
12.52
16.13
Industry
Entertainment
Diversified
Finance Serv.
Retail Internet
Multiple
12.61
19.82
35.29
42.14
Market Average = 11.45
Source: valuationacademy.com/industry-specific-multiples#tca2016 @RolandFrasier
13. Repositioning =
$33.64 Million
Higher Valuation
Industry Multiple EBITDA Valuation
Education 8.5 $1 Million $8.5MM
Publishing 10.18 $1 Million $10.18MM
Business
Services
12.52 $1 Million $12.52MM
Real Estate
Services
16.13 $1 Million $16.13MM
Diversified 19.82 $1 Million $19.82MM
Financial
Services
35.29 $1 Million $35.29MM
Retail Internet 42.14 $1 Million $42.14MM
#tca2016 @RolandFrasier
14. Industry Multiple Company EV Per $100k
Publishing 10.18 $1,018,000
Bus. Services 12.52 $1,252,000
Weighted
Average Multiple
10.5
2012 Weighted Average Multiple Was About 10.5x
#tca2016 @RolandFrasier
15. Industry Multiple Company EV Per $100k
RE Services 16.13 $1,613,000
Diversified 19.82 $1,982,000
Finance Serv. 35.29 $3,529,000
Retail Internet 42.14 $4,214,000
Weighted Average
Multiple
28.6
2016 Weighted average multiple is about 28.6x
=272% valuation increase from changing the model
#tca2016 @RolandFrasier
16. 1. YOY Growth % TL/BL
2. Emp. Depth + Tenure
3. Audited Financials
4. Legal / HR / SOPs
5. EBITDA > $10MM
6. Proven Team
7. Lots of Blue Sky Left
8. Defensible IP
9. Prod/Cust Diversity
10.Risk Profile
Source: DenaryCapital
#tca2016 @RolandFrasier
Ladder Hopping From“Average”CompanyTo
Top Quartile Gets A 3x-6x Bump
17. Ladder Hopping Questions…
• What ladders and what rung are you on now?
• Can you hop to another ladder to move up faster?
• Are you currently in the right value curve? Category? Industry?
• Could you reposition your model to bump valuation?
• Are you maximizing the 10 valuation hacking factors?
#tca2016 @RolandFrasier
18. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#2 Think Different
#tca2016 @RolandFrasier
19. How Fast Can You
Complete The
Maze?
Start
Finish
#tca2016 @RolandFrasier
20. How Fast Can You
Complete The
Maze?
Start
Finish
#tca2016 @RolandFrasier
21. Lateral Thinking:
Move outside the
implied rules of
the system
Start
Finish
#tca2016 @RolandFrasier
What assumptions
are impeding your
speed right now?
22. Think Laterally
• Ask how can I grow 10x… 100x?
• Most people and business focus on
Optimization which yields Linear Growth
• We also want to focus on Innovation
which yields Exponential Growth
#tca2016 @RolandFrasier
23. The police receive an anonymous tip and
raid a house to arrest a suspected murderer.
They don’t know what he looks like but
they know his name is John and that he is
inside the house.
#tca2016 @RolandFrasier
The police bust in on a carpenter, a taxi driver, a mechanic and a
fireman all playing poker. Without hesitation or communication of
any kind, they immediately arrest the fireman. How do they know
they've got their man?
24. A baby falls out of the window of a 20
story building onto the ground and
lives. How is this possible?
#tca2016 @RolandFrasier
#tca2016 @RolandFrasier
25. A police officer saw a truck driver
clearly going the wrong way down a
one-way street, but did nothing to
stop him, why not?
#tca2016 @RolandFrasier
#tca2016 @RolandFrasier
26. Apply Lateral Thinking
• What pre-conceptions about your life or
business are currently holding you back?
• What factual assumptions are you making
that may not be actual facts?
• What language patterns are you using as
you frame possible solutions that may lead
you to make incorrect assumptions?
• Frame growth questions in terms of ideal
desire + constraint...
#tca2016 @RolandFrasier
27. Build A $50k/Month Content Team
GeneratingOrganicTraffic
#tca2016 @RolandFrasier
HowCan We Get $18M/Month Of
Traffic For Only $50k/Month?
28. #tca2016 @RolandFrasier
How Can We Get $1+ Fan Page Likes For 5-7Cents?
Step 1: Topic Feeder Pages > 5-7 Cent Likes
Step 2: Interest Pages > 10-15 Cent Likes
Step 3: Primary Page> 30+ Cent Likes
Use topic pages to send traffic to Interest pages and multiple
interest pages to prop up primary FB page.
Testing now: 70k+ likes in 30 days on $5k ad spend.
29.
30. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#3 Model Success
#tca2016 @RolandFrasier
31. Model The Success Of Others
• Clone existing successful businesses +
their business models
• Use competitive intelligence to find out
what’s working best for them right now
• Gather ideas for tests, test and optimize
• Experiment with different variations of
business models to find the best path
#tca2016 @RolandFrasier
32. Deep Dive Your Competition’s
Business Models
• Use the Lean Canvas or Business Model
Canvas to clone their business model
• Review these models and design your own
based on the best parts of theirs
• Optimization without a business model is
flying blind without a destination
• Know the answers to key questions like…
#tca2016 @RolandFrasier
33.
34. Disruption = Applying Different Business Models To Your Industry
• Landlord (Physical/IP)
• Affiliate
• Pay As You Go
• Publisher
• Franchise
• Manufacturer/Sales Rep
• Wholesaler
#tca2016 @RolandFrasier
• Broker
• Reseller/VAR
• Retailer
• Network Marketing
• All you can eat
• Direct Seller
• Subscription
35. Experiment With Different Pricing Models
• Free (Ad Supported)
• Freemium
• Value Based
• Tiered/Volume
• Feature + Add-Ons
• Low Price
• MSRP/MAP
#tca2016 @RolandFrasier
• Free + Paid Support
• “Cost +” or “x Cost”
• Portfolio/Suite
• Commodity
• Razor + Blade
• Premium/Luxury
• Discount
41. Modeling Questions…
• What business models are your competitors using now?
• How would you change your existing business model knowing what
you know about your competitors?
• Can you apply different business or pricing models to your industry to
disrupt it?
• What’s working for other people in and outside your industry that you
can adopt to improve your business?
#tca2016 @RolandFrasier
42. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#4 Fast Feedback
#tca2016 @RolandFrasier
43. Build > Measure > Learn
• Shorten the BML loop with Fast Feedback
• Build MVP First OR Start With Your Existing
Product/Service, then Test it.
• Measure Results
• Learn What To Test Next From Data Analysis
• Create Product Iteration that better solves
the customer’s problem. Verify leaps of faith,
value hypothesis + growth hypothesis
#tca2016 @RolandFrasier
44. PMF + PFM
• Product Market Fit Never Stops
• People + Fun + Money
• “ABI”ALWAYS Be Iterating
• If you don’t someone else will be…
– It’s why AirBnB isn’t Hilton or Marriott
– It’s why Newspapers didn’t start Craigslist
– It’s why Blockbuster never saw Netflix
coming
#tca2016 @RolandFrasier
45. Accelerate Feedback With…
• Mentors: Virtual (Videos, Books, Etc.) + Live
(Unpaid Deep Relationships)
• Masterminds: Paid formal + Unpaid informal
• Strategic Partners: From your network,
mentors and masterminds
• Fans: Your early adopters and best
customers are okay with flawed MVPs.
Genchi Genbutsu + Sakichi Toyoda’s 5 Whys
#tca2016 @RolandFrasier
46. Business Model Pivots…
• Zoom-In
• Zoom-Out
• Technology
• Platform
• Channel
#tca2016 @RolandFrasier
• Business Architecture
• Customer Segment
• Customer Need
• Growth Engine
• Value Capture
47. Feedback Questions…
• Do you currently have a BML Loop to continually improve PMF
• Are you working with people you like, have fun and make $ with?
• What can you do to accelerate feedback and iterate better + faster?
• What mentors and masterminds should be a part of your life?
• How can you best engage your biggest fans in the BML loop?
#tca2016 @RolandFrasier
48. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#5 Piggyback
#tca2016 @RolandFrasier
52. Reduce Inventory Costs
Tap Customer Base
Access Sales Rep Networks
Leverage Celebrity
Add Brand Affinity Credibility
HowCan You Use LeverageThrough Strategic PartnershipsTo…
#tca2016 @RolandFrasier
53. Enhance Revenue + ValuationThrough Equity Deals (Newco With Ed)
Ozark Mountain Foods
Supplier Lockup +
InventoryPlay
Ventury Capital EBITDA Arbitrage Play
Positive You! Affinity Market Play
NewCo Physical Markets Play
#tca2016 @RolandFrasier
54. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#6 Catch Waves
#tca2016 @RolandFrasier
55. Watch Trends > Catch Waves
• Learn to recognize patterns
and position yourself at the
right place at the right time.
• Trendwatching.com
• Learn to say“not now”
• Pay attention to waves like…
#tca2016 @RolandFrasier
58. DemographicWaves Like Hispanic-Americans
• There are 55.4M Hispanic-
Americans in the US today (17%
of the US population)
• By 2060 there will be 128.8
million (31% of the US
population)
• Get familiar with “acculturation”
Source: PewHispanic.org
61. What IndustryWaves Can You Ride Now By Repositioning?
Biz Opp
Big Data Provider
Where is the growth opportunity in your market?
Are you even in the right market to maximize opportunities?
62. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
#7 Momentum
#tca2016 @RolandFrasier
63. Newton’s Laws + Momentum
• Objects in motion tend to stay in
motion.
• Chunk for tiny wins
• Try to work with people + business
that already have momentum
• Your super power + others’super
powers means no still starts #tca2016 @RolandFrasier
64. What Is Your Growth Engine?
• How will your existing customers
help you to get more customers?
• Viral: Viral Coefficient > 1.0
• Stick: Acquisition > Churn.
• Paid: Marginal Revenue > CAC
#tca2016 @RolandFrasier
67. We Use Momentum To Allow For Multiple Exits
1 Exit
4 Exits
100+ Exits
68. 150 Million DAUs
70% of Mashable’s Traffic
21% of BuzzFeed’s Traffic
#tca2016 @RolandFrasier
HarnessThe Momentum Of
Emerging Platforms
69. Amplify Momentum
• Build potential energy + amplify
when you catch a wave
• Michelle Phan, Oreo with media
• Udemy, Tinder, Yelp with events
• Reddit, AirBnB, Naked Wines
with social proof
#tca2016 @RolandFrasier
71. Video Launch Amplification Sequence
1. Amplification #1: Launch in 15 international countries first.
Spend $600 on 1st promo to foreign.
2. Amplification #2: Add US/Canada: Reduce foreign countries.
Spend another $600 in US/Canada.
3. Amplification #3: Add additional spend for to reach desired
number of views.
#tca2016 @RolandFrasier
72. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Bonus Strategy:
Super Connect
#tca2016 @RolandFrasier
73. Super-Connect
• Leverage connections via hubs
with many spokes.
• Give value without expectation.
• Enter via known access points.
• Reach up and down the ladder.
#tca2016 @RolandFrasier
74. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Thank you!
#tca2016 @RolandFrasier