Webmarketers offers personalized digital marketing services by providing a dedicated team and expertise in various fields such as web design, SEO, PPC, and content marketing. They emphasize the importance of adapting to changing consumer behavior and the necessity of mobile-friendly strategies for effective engagement. Additionally, they advocate for targeted marketing approaches, including search engine marketing and social media, to maximize brand awareness and drive conversions.

1. WebMarketers
Create an Unfair Advantage
Choosing WebMarketers means getting a personalized
experience. You’ll have a dedicated team member to
work with, someone who’s passionate about what you
do and committed to delivering you ROI (along with a
smile and a cup of coffee when you drop by our office).
Meet WebMarketers | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

2. Meet WebMarketers | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Meet
WebMarketers
Google Partner &
Facebook Partner
We build websites, content, and marketing
campaigns around the fundamental
principle that people want to buy – they
just don’t want to be sold to.
All-star team of marketing pros, each with
their own fields of expertise.
Years of experience in web design and
development, SEO, PPC, social media and
content marketing

3. Our Team
We’ve assembled an all-star team of marketing pros, each with their own fields of
expertise.
Meet WebMarketers | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Think you would fit in?
Contact us!
Contact us or check out our current
job offers and join the team.

4. Meet WebMarketers | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Get the help you
need from a
Google Partner
LEAD
GENERATION
BUSINESS
CALLS
CRM
INTEGRATIONS
CROSS-
DEVICE
APP
DOWNLOADS
SHOWROOM
VISITS
SITE
TRAFFIC
USER
ENGAGEMENT
Many Google Partners have market knowledge
and have served people like you.
Google Partners follow Google’s advertising
best practices and are AdWords certified.
Google Partners have proven their ability to
help businesses like yours succeed online.

5. Digital Marketing
The marketing of products or services using digital channels to reach
consumers.
1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
We create high-quality engaging content
and put it in front of the people most
likely to purchase, often times in the form
of paid advertising, and attracting them to
your website.

6. Consumer behavior
is changing
1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Control/Convenience
24/7 access to information
Options/Informed & Aware
Can consider more options in a shorter
amount of time
High Expectations
Extraordinary is the new ordinary

7. 1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Your current business
model is being
challenged
22.4average number of resources
checked prior to making a
buying commitment

8. 1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
What we should be
thinking about as
marketers
How do you ensure you are there
when people are looking for you?
How can you provide immediate
information digitally?
How can you use search to grow
your business?
What is your mobile experience?

9. Customer Match Remarketing Demographics
Target your high value
existing clients
Target people who’ve been
to your website
Bid more for people who match
your typical customer profile
1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Connect with the right person
Customer Match, Remarketing, Demographics

10. Source: eMarketer 2015 - via US Census
TV Radio
Print
Digital Other
0:00
1:00
2:00
3:00
4:00
5:00
6:00
2011
2015
1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Data suggests that most growth will come from
Digital platforms...
M
D
D
M
D: Digital
M: Mobile

11. 1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Mass marketing is dead
Users rarely make buying
decisions off of the first ad.
Instead, find a niche target market
and strategically offer them quality
content on multiple occasions
through different channels to
create strong brand resonance.

12. 1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Remarketing
Target people who have been
on your site before
Why?
People rarely convert on their first visit
How?
Put a tag on site
Set up creative & campaigns

13. 1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Customer match
Target customers
that you know
Exclude current
customers to only
reach new customers
Reach users similar
to your customers

14. 1 | Digital Marketing | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
...so it’s time for your business to adapt

15. Responsive Web Design
Ensuring your website is built for the customer and their preferred device
1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Understanding what engages a user and
strategically implementing functionality
that encourages interaction is key to
demonstrating & selling your unique
products & services.

16. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Computers enabled a path to purchase
for consumers, on their own terms

17. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
But then,
mobile phones
hit the market

18. 1Google analytics data, US, Q1 2016.
1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
More than half
of all web traffic
is now coming
from smartphones
and tablets

19. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Consumers gained a new sense of ownership
across their multiple devices
Purchased product via
direct website visit
Started with a
mobile search

20. HEALTH CONSUMERS WANT AN EASY EXPERIENCE
Consumers
want an easy
experience
1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10

21. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Easy = Happy
Customers
of consumers switch if a mobile site
or app doesn’t make it easy to find
what they’re looking for
77%

22. Multi-screen is
the default for
researchers
1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
of researches are
multi-screen.
80%

23. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
of shoppers
look for more information on
their phone after seeing an ad
42%

24. Average % total revenue
contributed/influenced by mobile
Average % mobile
1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Queries Traffic Leads Transactions
Mobile generates almost half of revenues
for leaders
22%
49%
23%
47%
14%
48%
5%
39%
Revenue
+3x
14%
42%
mobile laggards mobile leaders

25. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
The new reality
Digital drives offline
sales

26. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Great website design typically has...
1
2
3
4
5
Attractive, consistent graphics
Simple navigation
Clear points of contact
Well-written, readable text
Useful tools
A website is the #1 clicked
element on Google listings

27. 1 | 2 | Responsive Web Design | 4 | 5 | 6 | 7 | 8 | 9 | 10
Think mobile-first
Develop creative assets
specifically for mobile to drive
higher performance and return
on ad spend.
A mobile-friendly website
is no longer an option - it’s a
necessity. Create a ‘snackable’,
easy-to-navigate mobile
experience, leaving the heavy
reading for your desktop site.
Use location and device clues
to provide users with relevant and
timely messages that drive them
to convert in-store.
1 2 3

28. Search Engine Marketing
SEM is the process of gaining website traffic by purchasing ads on search
engines.
1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
While longer term marketing strategies
build traction, we can fill the gap with paid
search ads. There is no other marketing
channel that can target users at the exact
moment they are searching for your
products & services.

29. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
Today’s consumers have altered paths to purchase
in the services industry
Immediacy
of action
Acting on any stimulus,
whenever we’re motivated to
Higher
expectations
For relevance and for
frictionless experiences
Unscripted
decisions
People are more loyal to the
need in the moment vs. a brand

30. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
49% of searchers are on their phone
used a Search Engine went to a website sought a word-of-mouth
Recommendation
used a ratings and
reviews website
61% 66% 66% 15%

31. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
...locally relevant queries are more popular than ever.
“AC Repair Near Me”, search trend since 2013.

32. What-to-do
moments
Can-I-afford-it
moments
I-could-use-help
moments
Who-can-I-trust
moments
Share-the-results
moments
1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
Search Micro-Moments
Match your targeting to the buying stage your prospective customer is
in.

33. How should I
remodel?
Can I afford
it?
Who can I
trust?
Kitchen design
Bathroom ideas
Modern kitchen
Basement remodel
Garage doors
Kitchen cabinets
Painting kitchen cabinets
Custom cabinets
Cabinet refacing
Replacement cabinet doors
Cabinet makers
Cabinet installation
Cabinet painters
Main Street Cabinets
Cabinet maker reviews
1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
Choose the right keywords

34. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
For local and beyond
Create ads that target local customers
and different ads for a wider audience
Connect to Google My Business to
show address info with ads
Try callout extensions to highlight
special offers
Track conversions, including phone calls

35. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
Use Ad Extensions
to stand out
11
different
Ad Extensions
available
30%
boost
in CTR

36. Be present to drive discovery
1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
3X
more likely to be engaged
in top positions

37. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
Connect with the right person
via Display Network, Remarketing, Demographics
Display
Network
After the search is over,
show ads where people
consume content.
Remarketing
Target people who’ve
been to your website
Demographics
Bid more for people
who match your typical
customer profile

38. 1 | 2 | 3 | Search Engine Marketing | 5 | 6 | 7 | 8 | 9 | 10
Target the right users in the right context
Location
Focus your advertising
on the areas where you’ll
find the right customers:
ability to hone in on
markets based on region,
city, or postal code
Audience
Reach users interested
in your product or
service based on custom
affinities, remarketing,
similar audiences,
or customer match
Content
Place ads on videos
related to your keyword
theme or topic
Day parts
Schedule ads or modify
bids based on time of day
or day of week

39. Content Marketing
Online storytelling through strategically placed video, photography, graphics, verbiage,
and more
1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
The creation and sharing of online
material (such as videos, blogs, and
social media posts) that is intended to
stimulate interest in your products or
services.

40. 1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
Search and video
are an indispensable
part of today’s
customer journey

41. 1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
Achieve greater lift
and brand recall while
doing search + video
lift in:
Landing page visits
Expressions of interest
Key performance indicators
53%
Source: Google internal data

42. Average Time Spent Per Day
(hours:mins)
1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
Online viewership has
exploded over the last
few years
2012 2016
TV
4:38
4:10
4:03 5:45
Online
Video
TV Online
Video

43. 1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
TrueView Video Ads
5B+
videos are watched on Youtube
every single day.

44. 1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
Think beyond search
Leverage video and image content to tell a better
story about yourself and your business.
Distribute your content on social media
platforms like Facebook for greater reach.

45. 1 | 2 | 3 | 4 | Content Marketing | 6 | 7 | 8 | 9 | 10
Build awareness and understanding of your brand
through digital video
Think beyond just entertaining
video - build content that educates
and informs your consumer.
Increment the reach of your
brand awareness through the
scale of YouTube.
Leverage the existing trusted
reputation of YouTube
personalities who have already
built a community of subscribers,
and are willing to partner with
brands they align with.
1 2 3

46. Social Media
Gaining traffic or attention through social media sites.
1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10
Social Media Marketing allows us to
target users based on interests, recent
internet activity, and demographics; and
continuously engage them through
strategic interactions in hope we can
create brand recognition and resonance.

47. Visual content is key
1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10
40X
Visual content is 40 times more likely to
get shared on social media than any
other content

48. 1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10
Facebook vs. Everybody
In 2015 Facebook influenced
52% of consumers’ online and
offline purchases
50M small businesses use
Facebook Pages to connect
with customers. 3M of those
businesses pay for
advertising.
75% of male internet users are
on Facebook as well as 83%
of female internet users
%

49. 1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10
The rest of them
still hold their own
32% of Canadian & American
internet users have an Instagram
account,
31% of Canadian & American
internet users have a Pinterest
account,
29% of Canadian & American
internet users have a LinkedIn
account,
and 24% of Canadian & American
internet users still have a Twitter
account.

50. HEALTH CONSUMERS WANT AN EASY EXPERIENCE
Consumers make
buying commitments
to brands they know
1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10

51. 1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10
Find common ground
with your customer
of web users look towards social media
when making a purchase.
46%

52. 1 | 2 | 3 | 4 | 5 | Social Media | 7 | 8 | 9 | 10
Be active on social media, the value of one
customer is worth far more than just their initial
purchase
Understand what engages your
target audience and share
resonating content on the social
platform they chose to adopt.
Target your ideal users based on
their interests, previous internet
activity, and demographics.
Provide them with high-quality
content in the form of paid ads.
Customers are hard to find so keep
them engaged on an ongoing basis,
encourage them to interact with
your brand, and give them a reason
to share.
1 2 3

53. Search Engine Optimization
Accommodating search engine standards when building and optimizing your
website.
1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
It is fair to say that when it comes to the
internet, Google rules all. Companies can
put tons of effort into brand recognition,
but users will still turn to Google search
over directly entering your URL into the
browser.

54. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
How do I get on
the first page of
Google Search?

55. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
People are searching in a variety of
new and different ways
15% of searches each day
on Google have never been
asked before.
Google Search I’m Feeling Lucky

56. Coffee near me
Gym near me
Dentist near me
Hospital near me
2011 2012 2013 2014 2015 2016
1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Mobile search enable consumers to act
immediately

57. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Local matters
Billions
of local searches are
conducted each month
34x
increase in Google
search interest for “near me”
in the last four years

58. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
The impact of local search is felt
online and offline
85% of all transactions
are still happening in
a local store
3 in 4 people who conduct
a local search on their
smartphone visit a related
business within 24 hours
More than a
quarter of those searches
result in a purchase

59. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Complete your
business listing
Be found on:
Google Maps
Google Search
Google Assistant
Google My Business

60. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Make yourself easy to find

61. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Connect on Google Maps

62. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Keep your info current
so people can find you
Your business information is
what customers see first
40% of local business
searches want to find
hours of operation.
Your address, hours,
and other business info is
what customers look for.

63. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Bring your business
to life with photos
Turn snapshots into sales
Businesses with photos
get 42% more requests
for directions.
Add unique photos of
your products, store, team
members and more.

64. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Make it easier for
customers to reach you
Searchers using mobile
devices can call you with the
click of one button.
Include your phone number

65. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Be there when
customers need help
Build brand loyalty by responding
to online reviews, even the bad ones.
Be notified when customers
write reviews.
Reply with your point-of-view,
solutions to problems, answers
to questions, or just say thanks.
Engage with online reviewers

66. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Manage reviews
82%
of online searchers say
reviews are important
when choosing a service
business

67. 1 | 2 | 3 | 4 | 5 | 6 | Search Engine Optimization | 8 | 9 | 10
Be present in each moment when consumers
are making buying decisions
Understand the most-often
asked questions about your
category and brand, and
build useful content that
addresses them.
Grow your share of consumer
intent through search to
shape brand preference
and purchase decisions.
Make it easy
for consumers to find you.
1 2 3

68. Business & Email Automation
Technology-enabled automation of business processes &
transactions.
1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
Alleviate the need to manually onboard
and manage customers and emails by
semi-automating transactional processes
to reduce man-hours and ensure every
experience is consistent, thorough, and
error free.

69. 1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
Welcoming a prospect
320%
more revenue is attributed
to welcome emails than
any other email.

70. 1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
Selling to a prospect
138%
Consumers spend 138%
more on products
marketed by email.

71. 1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
When the lines of
communication open …
The largest share of the digital
marketers’ wallet in 2018 goes towards
email marketing strategies
This makes a lot of sense given email’s
consistently highly-rated ROI – a $40
return on every $1 spent.
… keep them open

72. Retention is
more efficient
than acquisition
1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
Existing Customer
New Customer
60% - 70%
5% - 20%
Probability of selling to a customer

73. 1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
Manage your customer
relationships
29%CRM applications help increase
sales by up to 29%
As well as sales productivity by
up to 34%
34%
And sales forecast accuracy by
42%
42%

74. 1 | 2 | 3 | 4 | 5 | 6 | 7 | Business & Email Automation | 9 | 10
Figure out what works and automate where you
can
Automation saves time
and resources by
streamlining a number of
processes
Automation ensures your
customer experience is
quality assured
Welcome your leads, keep
them engaged, and take
advantage of targeted
sales opportunities
1 2 3

75. Analytics & Reporting
Understanding how customers are interacting with your marketing and technologies.
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
The process of organizing data into
informational summaries in order to
monitor how different areas of a business
are performing, which can be used to
better understand and improve business
performance.

76. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Digital brought clarity and confidence to
advertisement investments
ACCURACY
TRADITIONAL ADVERTISING DIGITAL ADVERTISING
Less
accurate
For the first time, ROI could
be confidently measured

77. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
The customer journey has evolved
Measure across
channels
Measure across
screens
Don’t forget mobile
phone calls
1 2 3

78. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Measure across screens
40%of people who research
on a smartphone go on
to purchase on a desktop
Engagement + Discovery
Completing transactions

79. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Measure across
channels
Measure how digital influences
offline behaviors
When using mobile search to help
make a decision:
57% of people
are more likely to visit a store
39% of people
are more likely to call a business
51% of people
are more likely to make a purchase

80. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Don’t forget to measure
mobile phone calls
73Bcalls to businesses will be
generated by mobile search
in 2018

81. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Do you know what
happens after a user
clicks through to
your site?
User completes a search
User views your ad
User clicks on your ad
User arrives on your website
For many, whether or not the user takes
action from the website is unknown
?

82. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Measure conversions
Cross-device

83. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Through conversion tracking, you can measure a
wide variety of interactions
Leads
Brand
perception
Newsletter
sign-ups
In-store
conversions
Pages visited
App
downloads
Phone calls
In-app
purchases
Users
reached
Converted
leads
Cross-device
activity
Videos
played
Online
purchases
Post-returns
conversions

84. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Track all conversions from all channels
Leads on your site
Calls
Visits to your showroom
CRM data

85. Tuesday
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Chances are, your average purchase process
looks like this
Sunday
Searched “best tropical vacations”
during your commute and decided
Bahamas was the perfect
destination.
Searched “bed and breakfast Bahamas”
to find lodging for your trip. Paradise Bay
Bahamas seemed like the best option.
Monday Wednesday Thursday Friday Saturday
While checking the news online, a display ad
for the Paradise Bay Bahamas caught your
eye, so you clicked to scope it out further.
Over lunch, you searched “Paradise Bay
Bahamas reservation 10/1-10/10” to
confirm availability for your trip. It was
open, so you booked!

86. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Attribution helps you connect these dots
“best tropical
vacations”
Sunday AM
“bed and breakfast
Bahamas”
Tuesday AM
Viewed Paradise
Bay Bahamas
display ad
Wednesday PM
“Paradise Bay
Bahamas
reservation
10/1-10/10”
Friday AM
Booked
reservation!
Friday AM

87. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
See what’s working
with reports
● How do searchers find you?
● How do they interact with your listing?
● Are they calling, requesting directions,
and visiting your website?
● Where do customers come from?
● What weekdays have the most activity?
Understand how your website
drives business

88. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Let the numbers
tell you how happy
your customers really
are
Leverage your account data and Google’s
machine learning capabilities to determine
which user touchpoints are most influential
Assign fractional credit based on the actual
contribution of each channel across
the user path
Learn and adjust over time, based on
performance

89. These factors lead to increased user satisfaction
and higher conversions
Design and
Functionality
Speed and
Performance
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10

90. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Speed thrills, friction kills
of customers will abandon
a site that takes over 3
seconds to load
of smartphone users will
immediately switch to another
site or app if it’s too clumsy
or slow
dissatisfied visitors will never
return to a website where
problems have occurred
1 in 5
29%53%

91. Impact of a 1 second
delay in load time
Decrease in
conversion
rate
3.5%
of smartphone users have screamed at,
cursed at, or thrown their phones when
pages take too long to load
38%Decrease in
page views
9.4%
Increase in
bounce rate
8.3%
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10

92. Perception vs Reality
Your Experience
A Cached Site
Connected to WiFi
A 4G-LTE Connection
Your Customers’ Experience
First-time viewing
Not on WiFi
A 3G Connection
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10

93. 3 tools to analyze mobile sites
Marketing focus on mSpeed
Uses real load time data from
WebpageTest.org
Test My Site
testmysite.thinkwithgoogle.com
Score-based diagnosis tool
Evaluates mSite Performance
along with PWA and general
best practices
Lighthouse
Chrome Extension
Detailed view into site components
Displays each element of page load
in order
Chrome Dev Tools
Available in Chrome Browser
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10

94. Key Takeaways
What are you doing today that reaffirms your success tomorrow?
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Key Takeaways
WebMarketers is all about identifying and
executing on the right strategies to make
you the most money from your marketing
efforts. We’ll work to align our services
with your vision and goals to achieve
success.

95. You get back what you put in …
With a focus on conversions and user
experience, you can feel confident
that your marketing dollars will result
in quality leads and/or sales.
Invest in a website that
works
Leverage paid search ads to target
high-quality search traffic who are
immediately shopping around for
products and services like yours.
Find customers who are
shopping now
Invest in high-quality content that sets
you apart from your competition and
gives users a reason to visit your
website.
Create content that
users will stop to look at
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Key Takeaways

96. ... and your investment will go a long way …
Leverage the rich-media capabilities
of social media to target new users
while also engaging existing
customers who are most likely to
repurchase.
Find new users and
keep existing ones
engaged
Don’t just build a website, build for
Google. Make sure you accommodate
Google’s website standards and use
their tools so customers can find you.
Own a nice piece of
Google search real-
estate
Increase sales by identifying high
performing sales and transaction
processes and automating them for
quality control and assurance.
Automate your
processes for a better
experience
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Key Takeaways

97. ... with WebMarketers
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Analytics & Reporting | 10
Unlike traditional marketing, you can
track the performance of all your
digital efforts in real-time to ensure
you remain ROI positive.
Make calculated
decisions that are likely
to work
✓
✓
✓
✓
✓ Responsive Website Design & Development
Search Engine Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization
Business & Email Automation
Analytics & Reporting
✓
✓

98. Grow your business
with WebMarketers