This document provides a summary of various marketing tools organized into categories such as competitive intelligence, content marketing, ecommerce, funnel and CRM tools, keyword research, social media, and video. For each category, specific tools are listed with some labeled as essential and others as optional. Overall, the document serves as a helpful reference guide for marketers to discover new tools across different functional areas.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
In the world of marketing, there is a new frontier in A.I.-powered tools for content creation and voiceovers that will have you sounding like your own hero by 2021! What are they?
Well from Traffic & Conversion Summit Perry Belcher revealed how he uses them to write copy on an automatic mode; create custom tones with just one click thanks to deep learning technology which can mimic human speech patterns pretty closely already (even better than humans); even make driving SEO easier because these systems keep track of what people search without being told so all we need now are keywords or phrases relevant towards our industry and voila--you're good-to be found any time someone searches
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
In the world of marketing, there is a new frontier in A.I.-powered tools for content creation and voiceovers that will have you sounding like your own hero by 2021! What are they?
Well from Traffic & Conversion Summit Perry Belcher revealed how he uses them to write copy on an automatic mode; create custom tones with just one click thanks to deep learning technology which can mimic human speech patterns pretty closely already (even better than humans); even make driving SEO easier because these systems keep track of what people search without being told so all we need now are keywords or phrases relevant towards our industry and voila--you're good-to be found any time someone searches
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
Build sophisticated forecasting & recommendation models - AIM204 - Santa Clar...Amazon Web Services
Accurate forecasting and personalization provides many opportunities. At Amazon, we’ve used our expertise to deliver Amazon Forecast and Amazon Personalize. Amazon Forecast provides you with forecasts produced by machine learning (ML) that are up to 50% more accurate than traditional methods. Amazon Personalize can create individualized recommendations for each of your customers. You don’t need ML to get started because both use sophisticated techniques to analyze your data, select the right algorithm, and automatically train a custom model that’s specific to your use case. Learn how to get started with these services and how AWS customers are using them today.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
Build intelligent applications quickly with AWS AI services - AIM301 - New Yo...Amazon Web Services
How do you build AI applications without machine learning skills? In this workshop, you get hands-on experience using AI tools for text-to-speech, translation, natural language processing, and personalization. You also learn some practical ways to integrate these AI capabilities into common use cases, such as contact center speech analytics, social media analytics, and personalized recommendations. To participate in this workshop, you must have an AWS account. We provide you with credits.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Drive Digital Transformation Using Machine LearningAWS Summits
Learn to identify use cases for machine learning (ML), acquire best practices to frame problems in a way that key stakeholders and senior management can understand and support, and help create the right conditions for delivering successful ML-based solutions to your business.
Alex Coqueiro, Senior Manager Solutions Architect, Amazon Web Services
Using competitive analysis to project your marketing budgetJeff Sauer
Most CFO’s cringe when they see marketing budgets come across their desks. Unrealistic projections, off the wall ideas and limited accountability will put marketers into the dog-house with their financial overlords.
It’s time for marketers to do better. It’s time for marketers to understand their CFO and give them something they can work with. It’s time to take a data-driven approach and start hearing “yes” more often.
This session teaches attendees how to use the myriad competitive analysis tools available to marketers and use them to blow your CFO’s friggin mind. Join us as Jeff Sauer walks you through several practical tools and techniques that will allow you to start hearing yes more often.
Machine learning for developers & data scientists with Amazon SageMaker - AIM...Amazon Web Services
Machine learning (ML) offers innovation for every business. But until recently, developing ML models took time and effort, making it difficult for developers to get started. In this session, we demonstrate how Amazon SageMaker, a fully managed service that enables developers and data scientists to build, train, and deploy ML models at scale, overcomes these barriers. We review its capabilities, including data labeling, model building, model training, tuning, and production hosting.
Sviluppare applicazioni voice-first con AWS e Amazon AlexaAmazon Web Services
Come possiamo sviluppare applicazioni che siano allo stesso tempo scalabili, manutenibili, cost-effective, intelligenti e voice-first? La suite di servizi AWS basati su Machine Learning e Deep Learning offre ad ogni sviluppatore la possibilità di integrare funzionalità avanzate di riconoscimento vocale, comprensione del linguaggio naturale, rendering audio e traduzione automatica.
In questo webinar, Alex ed Arianna discuteranno le tecniche e le best practice per implementare interfacce vocali tramite i servizi AWS. Arianna, technical evangelist per Amazon Alexa, introdurrà Alexa e mostrerà come sviluppare esperienze vocali per quest’ultima.
Transform the Modern Contact Center Using Machine Learning and Analytics (AIM...Amazon Web Services
Analyzing customer service interactions across channels provides a complete 360-degree view of customers. By capturing all interactions, you can better identify the root cause of issues and improve first-call resolution and customer satisfaction. In this session, learn how to integrate Amazon Connect and AWS machine learning services, such Amazon Lex, Amazon Transcribe, and Amazon Comprehend, to quickly process and analyze thousands of customer conversations and gain valuable insights. With speech and text analytics, you can pick up on emerging service-related trends before they get escalated or identify and address a potential widespread problem at its inception.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
Making Data Dreams come true - Switching the Gap between ranking factors & yo...Björn Darko
Ranking Factors are a great way of investigating what successful websites have in common. But it’s not always easy to make the leap from analyzing the SERPs to developing practical measures for website optimisation. This session shows you how to make real use of ranking factors and how to make data the foundation of your digital strategy.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
Bullet-Proof Copy From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on Bullet-Proof Copy from Traffic & Conversion Summit 2019. It provides my complete system for copywriting so that you can instantly and easily create uniquely effective marketing campaigns using proven "what to say when" magic messaging models.
This presentation begins with Think With Google insights about the state of the customer journey and how user intent and five different micro-moments drive customer purchase decisions. It then examines the new multi-touch path to purchase which frequently entails hundreds of searches, videos views, site visits and more before a purchase is made.
Knowing about these critical purchase decision micro-moments allows you to create messaging to meet the customer at each point in their journey.
The presentation then provides a system to create copy and messaging for just that purpose through a series of tools I created including the Script-Sheet, SPADES Multi-Touch Messaging Matrix, Messaging Wheel and more.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Speakeasy 2.0: Leverage To Grow A Business And Scale A BusinessRoland Frasier
This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.
This is the final part, Part 11 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains personalization tools and team tools.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
This is part 8 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains video tools, video marketing tools, shoppable video tools, image editing tools, image marketing tools, and shoppable content tools.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is Part 5 of the Roland Frasier mega business tools and marketing tools presentation at Traffic & Conversion Summit 2017 in San Diego, California. This deck contains funnel tools, cart tools and CRM tools.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
TCS: Copy Tools From Traffic & Conversion Summit 2017Roland Frasier
This is Part 3 of Roland Frasier Marketing and Business tools presentation at Traffic & Conversion Summit 2017. These are copywriting tools to help you write copy better and faster. Copy Writing Tools list.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Intelligence
5. Competitive Intelligence Tools
SimilarWeb.com Detailed desktop/mobile traffic, demographic, popular pages info
Adbeat Ad histories, days on market, networks, creative, landers
iSpionage Customer journey from ad network/creatives to lander
SEMRush.com: SEO keyword research, ads, backlinks
aHrefs.com: Backlinks,keyword/competitive analysis, rank tracking
Ghostery.com: Chrome extension displays all on-page ad-tech
WhoseMailingWhat: Direct mail + email campaign performance tracking (db ends as of 9/2017)
Crayon.co Complete competitive intel on product launches, site changes + price tracking
TubularLabs.com Video intelligence, performance tracking, and leaderboards
Alexa.com: Web ranking and competitive intelligence
DataMinr.com: Discover high impact news before the media does
WhatRunsWhere.com Competitor ad intelligence tool
Follow.net Low-end all-in-one ad intelligence tool
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Content Marketing
13. Content Marketing Tools
MarketMuse.com AI guided content generation+optimization for ranking
BuzzSumo.com Find most shared content across most networks
AnswerThePublic.com Keywords into questions for content ideas
Snip.ly: Share other people’s content with your links
Spj.org: Find professional journalists to create articles
HelpAReporter.com: Reporters looking for you to provide content
CrowdfireApp.com: Bot coaches you and automates content marketing
JustReachOut.com: Reach out to journalists directly
GetMeMedia.com: Get marketing inspiration via search or alerts
Designrr: Enter blog post/site URL and create a PDF lead magnet
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19. Ecommerce Tools
Carthook Shopify upsell/cross-sell plug-in
Rewards Shopify loyalty/rewards program plug-in
Social Media Stream: Shopify plug-in to add social streams
Consistent Cart: Shopify plug-in for persistent cart
Zipify.com: Shopify apps, landing page builder
Yotpo.com: UGC reviews, Google qualified
Curalate.com: Shoppable images solution
Klaviyo.com: Triggered emails, connect to Messenger + more
Stamped.io: UGC reviews, not Google qualified
Smartzer.com Shoppable video solution
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Amazon
22. Amazon Seller Tools
JungleScout.com Amazon specific competitive intelligence
Helium10.com Tool Suite,CI,Tracking,KW Intel, listing optimization
FeedbackGenius.com Amazon review getting software
ManageByStats: Amazon business management dashboard
MerchantWords.com: Amazon keyword research
AmzRefund.com: FBA inventoryreimbursement when Amazon owes you
StitchLabs.com: Amazon seller inventorymanagement
Content26.com: Amazon content creation agency
K-lytics.com: Invaluable category performance info for Kindle
SnagShout.com: Get your products in front of 200,000 shoppers
KeywordInspector.com Amazon seller suite
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Funnel,Cart
+ CRM Tools
24. Funnel Cart / CRM Tools
ClickFunnels.com Build testing funnels quickly
Instapage.com: Landing page builder
Unbounce.com Fast and easy landing page builder
10MinuteFunnels.com: Complete drag-and-drop funnel building solution
LeadPages.com: Landing page builder
OptimizePress.com: Wordpress funnel builder
ThriveThemes.com: Wordpress theme funnel builder
Konnektive.com: Hot CRM in the CPA world with super fast processing
1AutomationWiz.com: 1ShoppingCart CRM
Infusionsoft.com CRM Cart for small businesses
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Ad Stuff
32. Keyword Research Tools
SEMRush.com Comprehensive keyword research + rank checker
Google Keyword Tool: Keyword research
Keyword.io: Google auto-complete Keyword research
VideoCents.com YouTube keyword research
LSIGraph.com: LSI keyword research
TwinWord.com: LSI keyword research graphical UI
WordTracker.com: Long-tail keyword research
SEOCockpit.com: Keyword research
Keys4Up.com Keyword research
Semantic-Link.com: Find related words
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Traffic
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TOFU:
Quizzes,
Contests
+ Games
#TCSWest2019 | Source: Content Marketing Institute
45. SEO Tools
SEOPressor.com Wordpress post SEO content coach plugin
Pingdom.com Measure page load time
Ahrefs.com Research backlinks
Mobile Friendly Test Google test for mobile pages
Rmoove.com Remove bad backlinks
Slerpee.com Display Google SERP view of your website
YTCockpit.com YouTube SEO
ScreamingFrog.com SEO spider tool
WP Super Cache Site caching plug-in for Wordpress
SEOMonitor.com Rank checker, etc.
SEObility.com: SEO based site optimization
Tend.io Attribution tracking to find where traffic came from
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Social
62. List,CRM,Email Tools
#tcs2018 facebook.com/RolandFrasierPage
BriteVerify.com Email verification
FullContact.com Click on email and auto-search + add ALL contact info
ReturnPath Email verification/certification for deliverability
SurveyMonkey.com Survey tool
PlusThis.com Infusionsoft Essential Add-ons
Maropost.com Enterprise Email
WickedReports.com Detailed CRM Reporting
SherpaMetrics Analytics Reports
250ok.com Email health monitoring service
Twilio.com Voice, SMS and Video marketing
InfusionSoft.com Small business email
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Video
70. Video Tools
VeeRoll.com Automatically creates video ads + finds ad placements
Viewbix.com Embed apps + links in video CTAs on all platforms
GoAnimate.com Animated + cartoon video creator
Slide.ly Creates slideshow videos
Wistia.com Video hosting + tools
ClipChamp.com Video compression
Handbrake.com Video transcoder
ArticleVideoRobot.com Automatically convert text articles to videos
VideoScribe.co Creates whiteboard/doodle videos
Animoto.com Powtoon.com TubeMogul.com Vidyard.com
Veed.me VideoPath.com Pexels.com Get.Wideo.co
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Live-Streaming
90. Analytics Tools
Analytics.Google.com Google Analytics
ClickMeter.com All your tracking, ad + links information in one place
Grytics.com Facebook group analytics and engagement
Likealyzer.com Facebook page analytics
WickedReports.com Marketing analytics reporting
TagAssistant Chrome Plug-in helps troubleshoot Google Tag Manager + GA issues
RapidMiner.com Data mining + machine learning predictive analytics
Databox.com KPI dashboard with multiple app integrations
ChartBeat.com Content intelligence + analytics
Qualaroo.com Customer surveys + analytics
FullStory.com FullyAccountable.com UsabilityHub.com NewRelic.com Looker.com
Tableau.com InsightSquarted.com Board.com UserTesting.com Sticky.ai
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Optimization
112. Social
ManyChat.com Bots for Facebook
ChatKit.com AI Bots for Facebook
MeetEdgar.com Auto-repost social posts
ChatFuel.com Bots for Facebook
LinkTr.ee Instagram bio link manager
Mixcord PicPlayPost App for easily creating slideshow videos
BoardBooster.com Pinterest marketing tool
Tailwind.com Pinterest marketing and analytics platform
SocialOoomph.com Social scheduling, management and marketing
BotGig.Com Quickly find developers for programming chatbots
FriendsPlusMe.com Social content publishing and scheduling tool
AdobeSpark.com Social media content creation tool
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Personalization
131. Business Operations + Team Tools
Reflektive.com Employee performance management software
OfficeVibe.com Management employee sentiment and corporate culture
SweetProcess.com Automate the creation of standard operating procedures (SOPs)
CoSchedule.com The one marketing Calendar to rule them all (content, social, blog, etc.)
Blossom.co Project tracking for distributed companies with remote workers
Zapier.com Integrate everything. Connect apps, automate workflows
InvisionApp.com Design prototyping, collaboration and workflow platform
GetFlow.com Project and task management for teams
GetHarvest.com Schedule teams across multiple projects
GuruApp With Slack Create a knowledge base for your employees
Domo.com Trello.com WeWorkRemotely.com Indeed.com BugHeard.com
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#tcs2018 facebook.com/RolandFrasierPage
Thank You
Slideshare.com/RolandFrasier