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BUILDING AND SUSTAINING!
SUCCESSFUL UX TEAMS
SATYAM KANTAMNENI!
CHIEF EXPERIENCE OFFICER
DESIGN LEADERSHIP MASTERCLASS #1
ABOUT ME
ENGINEERING + DESIGN + BUSINESS
• Raised 3 Design Organizations
• Interviewed over 300+ candidates
• Led multi-million dollar outcomes by
design
SATYAM
ABOUT UXPIN
COLLABORATIVE DESIGN FOR PRODUCT TEAMS
• Design and validate products together.
• Wireframing, prototyping, testing, and more.
• Co-design, comment, and test together in real
time.
BUILDING and
SUSTAINING!
Successful UX Teams
LEADERSHIP LESSON #1
...What got us here, won’t
get us there...
It’s A Journey
LEADERSHIP LESSON #2
THE TOOLS OF THE
JOURNEY
People
Process
Successful Teams
Environment
PeoplePeople
IT TAKES A VILLAGE
Product !
Development
Product !
Design
User Researcher! ! Prototyper! ! Interaction Designer
! Visual Designer
HOW MANY?
PM ! vs UX
!
Consumer:! 1:2!
Enterprise:! 1:1!
!
Dev. vs UX
!
Consumer:! 5:1!
Enterprise:! 20:1!
!
BUILDING THE TEAM
USER RESEARCHER
!
Provides reason to the experience!
Expert in research methods!
Typical background in experimental
design, cognitive psychology, human
factors, HCI or market research !
Maniac user advocate!
!
MYTH
User 

Researcher
Usability
Engineer
=
HOW TO SCREEN FOR A USER RESEARCHER
Body of Work = Quality of Insights!
!
Primary vs. Secondary Research!
What methods?!
How do you communicate your insights?!
Measure of their success?!
!
AVERAGE VS. AWESOME
OWNS AND COMMUNICATES THE INSIGHTS
INTERACTION DESIGNER
!
Builds skeleton of the experience!
Expert in design thinking & design tools!
Typical background in industrial design,
architecture, HCI !
Great Communicator!
!
MYTH
Creates
Wireframes
Experience
Designer
=
HOW TO SCREEN FOR A INTERACTION DESIGNER
Body of Work = Problems Solved!
!
What experiences did you design for?!
What platforms?!
Portfolio: Show me the process through artifacts?!
Measures of their success?!
!
AVERAGE VS. AWESOME
UNDERSTANDS THE SYSTEM & JOURNEY
VISUAL DESIGNER
!
Provides soul to the experience!
Expert in design tools!
Typical background in fine arts,
graphic design, visual
communications !
Extreme attention to detail!
!
MYTH
Visual !
Designer
Graphic
Designer
=
HOW TO SCREEN FOR A VISUAL DESIGNER
Body of Work = Craftsmanship!
!
What platforms?!
Portfolio: !
! Show me the before and after's?!
! Show me your iterations!
Measures of their success?!
!
AVERAGE VS. AWESOME
UNDERSTANDS AND REACTS TO INFORMATION
PROTOTYPER
!
Provides a physical reference to
the experience!
Expert in written prototyping tools!
Typical background in web/mobile
development!
Great hacker!
!
MYTH
Prototype Front End!
Code
=
HOW TO SCREEN FOR A PROTOTYPER
Body of Work = Efficient Prototypes!
!
What platforms?!
How do you collaborate?!
What tools?!
Measures of their success?!
!
Citrix Confidential - Do Not Distribute
Researcher Visual Designer
InteractionDesigner
Interaction Des. Visual Des.
UserResearcher
Researcher Interaction Des.
VisualDesigner
SPECIALIST OR GENERALIST?
IF YOU CAN'T FIND THEM...TRAIN THEM
FOCUS ON
BASICS 3 DAY RECRUITMENT
PROCESS
1% ACCEPTANCE RATE
6 MONTH TRAINING
80% GRADUATION
CRITERIA
Unicorn’s do not exist
LEADERSHIP LESSON #3
Environment
Building & Sustaining Successful UX Teams
TOOLS
EXPERIMENT
Building & Sustaining Successful UX Teams
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE!
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE ITERATE ITERATE ITERATE
ITERATE ITERATE ITERATE UNTIL AWESOME!!
!
PROCESS
CORPORATE GOVERNANCE
http://www.bain.com/Images/BAIN_BRIEF_Management_Tools_2015.pdf
ATTRIBUTION:
http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard
Adapted from Robert S. Kaplan and David P. Norton, “Using the Balanced Scorecard as a Strategic
Management System,” Harvard Business Review (January-February 1996): 76.
DESIGN GOVERNANCE
• Identify the Problem(s) we are trying to solve!
• Collect Insights from users and customers!
• Prototype Concepts based on insights and hypothesis. Validate and iterate!
• Execute Tactically to deliver the results to the customers
Vision
Measure Impact
Insights
Concepts
Tactical
LEADERSHIP LESSON # 4
WHAT’S IN YOUR
PORTFOLIO?
!PORTFOLIO MANAGEMENT IS THE ART
AND SCIENCE OF MAKING DECISIONS
ABOUT INVESTMENT MIX AND POLICY,
MATCHING INVESTMENTS TO
OBJECTIVES, ASSET ALLOCATION FOR
INDIVIDUALS AND INSTITUTIONS, AND
BALANCING RISK AGAINST
PERFORMANCE.!
!!!
TALENT
DO YOU HAVE THE RIGHT PEOPLE IN YOUR
ORGANIZATION?
RESEARCH INSIGHTS
ARE YOU BUILDING AND COMMUNICATING
RELEVANT INSIGHTS IN YOUR ORGANIZATION?
DESIGN EXPERIMENTS
ARE YOUR EXPERIMENTS DIVERSE AND
PROBLEM FOCUSED?
MATURITY OF PROBLEMS
UI VS. UX VS CX?
TALENT PORTFOLIO
.5
!
UXR !vs IxD vs VisD vs Prototyper
1 .75! .25
THE DESIGN VALUE
PYRAMID
User Interface (UI)
$
User Experience (UX)$$
Customer Experience (CX)$$$$
INSIGHTS PORTFOLIO
NPS!
Site Feedback!
CSat scores!
Click-through rates
Site Visits!
Lead-user research!
Diary studies!
Observational !
A/B Testing!
Usability Testing!
Eye-tracking!
Card sorting
Thanks!
!
SATYAM@UXREACTOR.COM
WWW.UXREACTOR.COM
Learn more in free e-book
!
SATYAM@UXREACTOR.COM
Know successful UX processes used in the field now. Features
case studies from Slack, Autodesk, 3M, Kaplan, Sumo Logic. !
!!!

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