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Hello
@protechman #devfestAnkara
Developing A Successful
UX Strategy
@protechman #devfestAnkara
Resul Caner
Yıldırım
UX Designer
caner@innovationbox.com
@protechman #devfestAnkara
Roadmap
@protechman #devfestAnkara
tC
Questions!
Advices
How to?
Introduction
@protechman #devfestAnkara
Let’s Start!
@protechman #devfestAnkara
@protechman
Introduction
#devfestAnkara
What is User Experience?
@protechman
Introduction

#devfestAnkara
UI = UX ?
@protechman
Introduction

User experience (UX) is how a person feels
when interfacing with a system.
@protechman
Introduction

@protechman
Introduction

@protechman
Introduction

Who is
UX Designer?
@protechman
Introduction

#devfestAnkara
“UX designers are primarily concerned with
how the product feels.
The broad responsibility of a UX designer
is to ensure that the product logically flows
from one step to the next.”
@protechman
- Lo Min Ming
Introduction

#devfestAnkara
A given design problem has no single right
answer. UX designers explore many
different approaches to solving a specific
user problem.
@protechman
Introduction

#devfestAnkara
tC
UI Designer
Interaction Designer
UX Designer
UX Researcher
@protechman
Introduction

#devfestAnkara
@protechman
How to?
#devfestAnkara
@protechman
How to?
#devfestAnkara
There are 7 steps of
Developing a Successful UX Strategy
Vision Business strategy alignment
Market & User Research
Analytics
Content strategy & Interaction model
RoadmapDesign and development
@protechman #devfestAnkara
Vision
How to?
Vision is one of the most important part of a
UX Strategy. You would have a great idea.
But if your vision is not worthy your all effort
will be meaningless.
@protechman #devfestAnkara
How to?
Business
Strategy
Alignment
@protechman #devfestAnkara
How to?
Strategic alignment is an intense hands-on
business redesign process, in which we
align your strategic goals, your business
model and processes, and your company
culture with your key business purpose and
core values.
@protechman #devfestAnkara
Advance Business Consulting
How to?
Analytics
@protechman #devfestAnkara
How to?
@protechman
Analyse everything you have and you will
have.
Gather all information about your company,
your team, your users etc.
#devfestAnkara
How to?
@protechman #devfestAnkara
Market & User
Research
How to?
@protechman
Know your users and competitive to
improve your product in a right way.
If you know your users you can solve your
problems easily.
#devfestAnkara
How to?
@protechman
Make surveys, find some potential users to
make personas.
Personas give you to learn key informations
about your potential users.
#devfestAnkara
How to?
@protechman #devfestAnkara
How to?
Content Strategy
Interaction model
@protechman #devfestAnkara
How to?
@protechman
You should work with real content not
“Lorem ipsum…”
Make your content plan by thinking your
company culture, target user and your
projects vision
#devfestAnkara
How to?
Design
and
Development
@protechman #devfestAnkara
How to?
@protechman
Advices
#devfestAnkara
Think..
@protechman #devfestAnkara
Advices
Define your strategy as a team
@protechman #devfestAnkara
Advices
Try Agile Methodology
@protechman #devfestAnkara
Advices
@protechman #devfestAnkara
Advices
Don't Make Me Think: 

A Common Sense Approach to
Web Usability
@protechman #devfestAnkara
Advices
High Impact Tools and
Activities for Strategic
Planning: Creative Techniques
for Facilitating Your
Organization's Planning
Process
@protechman #devfestAnkara
Advices
Simplified Strategic Planning:
The No-Nonsense Guide for
Busy People Who Want Results
Fast
@protechman #devfestAnkara
Advices
Communicating the User
Experience: A Practical Guide
for Creating Useful UX
Documentation
@protechman #devfestAnkara
Advices
Lean UX: Applying Lean
Principles to Improve
User Experience
@protechman #devfestAnkara
Advices
UX Myths
UserTesting
UX Matters
UXBooth
Usabilla
Design modo
Google Material Design Guideline
Apple Human User Interface Guideline
Resul Caner Yıldırım
UX Designer @ InnovationBox
caner@innovationbox.com
@protechman
Thank You!
@protechman #devfestAnkara
Questions?
@protechman
The End!

#devfestAnkara

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