Uber launched in India in 2013 and has expanded to 6 major cities. It uses an app to connect drivers and riders, bypassing traditional taxi services. Customer feedback was generally positive about the convenience and quality of Uber rides, though some noted longer wait times than expected or a preference for cash payment over credit cards. Riders chose Uber for luxury vehicles, discounts, and the ease of the app-based service compared to other taxi options.

1. UBER Service in India
Customer Feedback
Prepared by
Valoriser Consultants
Tel: 011-65028027 -28 | Fax: 011-26225380
Email: Info@valoriserconsultants.com| Website: www.valoriserconsultants.com

2. 2© 2014 Valoriser Consultants Publication
About Uber
• Uber officially launched in India in October 2013. Currently, the company is
operating in 6 cities - New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and
Pune.
– The concept is gaining lots of popularity around the world. It is posing real
challenge to traditional taxi market. With a recent funding of $1.2 billion, total
valuation of the company is $17 billion.
– The company is signing up around 20,000 drivers every month around the
world. It is not only serving the existing market but expanding it.
• Uber does not own cars, uses state-of-the-art technology to connect drivers with
passengers within minutes through a mobile app for a fee.
• Given their track records in some of the emerging markets they have entered,
Uber’s play is just to create a foothold in India.
– Hertz, Avis etc. have all been in the Indian market but are tiny. So unless
Uber makes a big investment in India, local players need not to worry much.

3. 3© 2014 Valoriser Consultants Publication
Uber Growth in India
Delhi
(Population: 22 Million)
Mumbai
(Population: 21 Million)
Bangalore
(Population: 9.6 Million)
Hyderabad
(Population: 7.7 Million)
Pune
(Population: 6.2 Million)
NumberofTaxis
September
2013
October
2013
January
2014
February
2014
April
2014
May
2014
Next
Cities
Chennai
(Population: 4.7 Million)
Ahmedabad Kolkata

4. 4© 2014 Valoriser Consultants Publication
Fare Chart – Uber in India
Details
Delhi Bangalore Hyderabad Mumbai Chennai Pune
Day
Time
Night
Time
Day
Time
Night
Time
Day
Time
Night
Time
Day
Time
Night
Time
Day
Time
Night
Time
Day
Time
Night
Time
Minimum Fare
(in Rs.)
200 200 200 200 150 150 200 200 150 150 150 150
Fares Kms
after
0 kms 0 kms 0 kms 0 kms 0 kms 0 kms 0 kms 0 kms 0 kms 0 kms 0 kms 0 kms
Start Fare
(In Rs.)
90.0 90.0 80.0 80.0 50.0 50.0 100.0 100.0 80.0 80.0 80.0 80.0
Rate after
start kms
(In Rs.)
25.00 25.00 18.00 18.00 18.00 18.00 17.00 17.00 15.00 15.00 15.00 15.00
Waiting
Charges*
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs. 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Rs 2
per
minute
Average Fare
(50 Kms)
Rs.
1,340
Rs.
1,340
Rs.
980
Rs.
980
Rs.
950
Rs.
950
Rs.
950
Rs.
950
Rs.
830
Rs.
830
Rs.
830
Rs.
830
* It will start once you will hire taxi.

5. 5© 2014 Valoriser Consultants Publication
Why is INDIA important for Uber?
Currently, India is the largest market for Uber outside the US. The
company is operating service in 6 cities.
Demand for
Mobility
Weaker
Regulation
Untapped
Market
• India is the second most populated country and world’s
largest democracy and the demand for mobility is increasing.
• The taxi market is still in nascent stage and offer great
opportunity for the new operators.
• Regulation in India is more liberal than China and other
European countries. So offer better flexibility for Uber.
• India is witnessing growth of Urban population and
emergence of new million-plus cities.
• Growth of Air Travel, absence of organized service and rising
income level are increasing demand for taxi service.

6. Voice of Customer
(VoC)

7. 7© 2014 Valoriser Consultants Publication
1. How did you like Uber service?
Rupa Nandy : In liked the service
Bharath Sivaraman :
Liked it. Hassle free. Drivers are mostly well
behaved.
Sumeer Gulati :
I am very satisfied with the uber service. But of
late a lot of cars aren't really luxury cars for
which Uber became famous.
Pallavi Semwal : The service was extremely satisfactory

8. 8© 2014 Valoriser Consultants Publication
2. Do you find making payment with credit card is
easier or would you prefer cash?
Rupa Nandy : I would prefer cash
Bharath Sivaraman : Credit card is easier.
Sumeer Gulati : I would prefer cash
Pallavi Semwal :
I would prefer the option of making payments
myself using a debit card or cash

9. 9© 2014 Valoriser Consultants Publication
3. What was your waiting time with UBER and other
taxi operator.
Rupa Nandy : 10 minutes
Bharath Sivaraman :
Ranges between 5 - 20 mins on most occasions.
Depends also on the area from where the pick
up is. There have been occasions where I have
not got a cab especially during the early days
of Uber in Hyderabad
Sumeer Gulati : About the same as Meru...half an hour
Pallavi Semwal : 10-15 min

10. 10© 2014 Valoriser Consultants Publication
4. Any particular reason for choosing UBER
Rupa Nandy :
Good cars and less waiting time than other
cabs, discounts given to ISB students
Bharath Sivaraman :
Started using this first. They were probably the
pioneers of this model in India or atleast their
marketing effort reached me first. Happy with
the service and therefore no reason to change
Sumeer Gulati : Luxury cars
Pallavi Semwal : High end cars

11. 11© 2014 Valoriser Consultants Publication
5. How often did you use UBER in Hyderabad and in
Delhi.
Rupa Nandy :
Once in a week in Hyderabad haven't used in
Delhi
Bharath Sivaraman : Twice a fortnight
Sumeer Gulati : In Hyderabad about 7-8 times. Never in Delhi.
Pallavi Semwal : Not very often. 2-3 times a month

12. 12© 2014 Valoriser Consultants Publication
6. Any other details which you would like to share.
Rupa Nandy :
Registering with credit card makes people a bit
averse in using Uber
Bharath Sivaraman :
Added advantage with Uber during the
introductory period is the possibility of getting
luxury or other standard models
Sumeer Gulati :
Please train uber drivers. Many of them drive
extremely fast and are not able to control their
enthusiasm.
Pallavi Semwal : N.A.

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