This document analyzes competitors in the transportation market for Meru cabs, including direct competitors OlaCabs and Uber. It provides details on the background, market share, and strengths and weaknesses of these competitors. OlaCabs is identified as the top competitor with around 75% market share in India. The document outlines OlaCabs' goals, strategies, products, markets, finances, revenue model, inventory, strong points, and areas for improvement.
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This assignment (called CEC) is prepared by my buddies and me of the sub Product and Brand Management.
Topics that are covered here are Products/Services, Brand Positioning, Brand Elements, Brand Architecture, and Brand Extention of Ola Cabs.
I hope you find it useful and pardon me for any mistakes.
Ola is a cab aggregator company started by IIT alumni Bhavish Agarwal and Ankit Bhati at 2011.
They were provided with angel funds about 30 million dollars by 2012 and 2013
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
Ola Cabs | Product and Brand ManagementAkshay Jain
This assignment (called CEC) is prepared by my buddies and me of the sub Product and Brand Management.
Topics that are covered here are Products/Services, Brand Positioning, Brand Elements, Brand Architecture, and Brand Extention of Ola Cabs.
I hope you find it useful and pardon me for any mistakes.
Ola is a cab aggregator company started by IIT alumni Bhavish Agarwal and Ankit Bhati at 2011.
They were provided with angel funds about 30 million dollars by 2012 and 2013
Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and reviews.
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Are your curious to know how does Ola app work? And how much does it cost to develop an app like Ola? Check out our FuGenx blog. We are the best transport app development company.
The Next Big Thing in Transportation Exploring the Growing Demand for Uber Cl...Grepix Infotech Pvt. Ltd.
In today’s fast-paced world, transportation has evolved beyond traditional means, and the demand for innovative solutions is on the rise. Enter the era of Uber clone, the next big thing in transportation. These revolutionary platforms offer a convenient and efficient way for people to book rides on demand, transforming the way we travel. As the popularity of ride-hailing services continues to soar, entrepreneurs and businesses are recognizing the immense potential of developing their own Uber-like apps. With its user-friendly interface, seamless navigation, and real-time tracking features, an Uber clone app ensures a smooth and hassle-free experience for both riders and drivers. Moreover, it opens up new avenues for revenue generation and business expansion. Whether you’re a startup looking to disrupt the transportation industry or an established business seeking to diversify your offerings, now is the time to explore the growing demand for Uber clone app solutions. Get on board, and be part of the transportation revolution that is shaping the future.
The Rise Of Ride-sharing Apps And Their Impact On The Transportation Industry
The advent of ride-sharing apps like Uber has revolutionized the way we travel. These apps have disrupted the traditional taxi industry by offering a more convenient and cost-effective alternative. With just a few taps on their smartphones, users can request a ride and have a driver pick them up within minutes. This on-demand service has not only provided greater convenience for riders but has also created new opportunities for drivers to earn a flexible income.
Ride-sharing apps have also had a significant impact on the transportation industry as a whole. They have helped alleviate traffic congestion in urban areas by reducing the number of private vehicles on the road. Additionally, they have contributed to a decrease in carbon emissions, as ride-sharing services typically involve more efficient routing and vehicle utilization. As a result, governments and municipalities around the world are increasingly embracing these platforms as a means to improve transportation efficiency and sustainability.
The success of ride-sharing apps like Uber has paved the way for the development of Uber clone app solutions. These solutions aim to replicate the core features and functionality of Uber, allowing entrepreneurs and businesses to create their ride-hailing platforms. By leveraging the proven business model and technology behind Uber, these clone apps offer a fast and cost-effective way to enter the ride-sharing market and tap into its immense potential.
Benefits Of Using Uber Clone App Solutions For Entrepreneurs And Businesses
The growing demand for Uber clone app solutions can be attributed to the numerous benefits they offer to entrepreneurs and businesses. Firstly, these solutions provide a ready-made platform that can be customized to suit specific business requirements.
Getting Your Taxi Business Off the Ground with an Uber CloneCubetaxi Technolabs
We offer top-notch Uber clone script solutions to support your taxi booking business, ensuring smooth and efficient Business Processes
For more visit: https://www.cubetaxi.com/
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On-demand Transport Technology Companies around the World - Top 30 PlayersValoriser Consultants
There are number of international players who are setting global footprints and there is also an emergence of many local players in different markets.
Some of these companies are working as Aggregators (Individual taxi owners are covered under one umbrella), Ride Sharers (when you share the rides with someone on short term basis) and Carpoolers (When you share the rides with someone registered under the network).
Check out the details of Top 30 companies which are operating in this area. For any information, please contact info@valoriserconsultants.com
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2. Competitors
Background of these competitors
Assess competitor business models
Evaluate strengths and weaknesses
Performances of competitor products
Predict future initiatives
2
3.
4. COMPETITORS IN THE MARKET
Direct Competitors OlaCabs Uber Radio Cabs
Indirect Competitors BMTC Metro Rail Auto Service
6. ABOUT THE DIRECT COMPETITOR'S
is an American worldwide online transportation network
company headquartered in San Francisco, California.
ANI Technologies Pvt. Ltd., operating under the trade
name Ola, is an Indian online transportation network
company.
7. MARKET SHARE OF THE DIRECT COMPETITORS
Meru Cabs
Olacabs
Uber
0
10
20
30
40
50
60
70
80
Market %
Meru Cabs
Olacabs
Uber
8. CONCLUSION ON COMPETITOR
Top competitor is Ola cab as it has around 75
% market share and also it’s domestic player.
9.
10. BACKGROUND OF DIRECT COMPETITOR
It was founded on in December 2010 , the company had expanded to a
network of more than 200,000 cars across 100 cities.
OlaCabs expanded to incorporate autos and Ola Auto expanded to major
cities .
OlaCabs is valued around 30 thousand Cr with annual revenue of 418 Cr .
OlaCabs acquired Bangalore based cab service TaxiForSure.
11. GOALS & MISSION OF
Ola Cabs is a taxi aggregator - an entity between end user
and cab drivers and also have car fleet.
The vision behind Ola cabs is to provide hassle-free, reliable
and technology-efficient car rental service to Indians.
Ola has also entered the B2B segment with ‘Ola corporate’
and ‘Ola Operator’ app.
12. STRATEGY
Expanding their business operations and gain customer base in India
by creating major car fleet.
Offering good incentives to the fleet owners.
Manage bookings, tracking &‘fair fares’ to woo the customer •
Merger and Acquisition of the competitor
Leveraged the smartphone revolution and reach more than 90%
App bookings.
14. PRODUCTS
Ola has Web Application and mobile apps
on IOS,Android and Windows app for car
and auto booking.
Ola E-wallet ,Ola select privilege program
& Ola Corporate applications integrated
within app.
15. MARKETS:
Commuters within a city or intercity book
cabs through their mobile application, entire
mobility space is there market.
Point to point or outstation transport
according to their budget.
18. REVENUE MODEL ANALYSIS
Ola usually charges 11-13% of the total bill
amount for a trip.
Ola gets commission without actually
wasting its petrol.
Ola charge 20-24% of each trip as a service
charge.
23. PAIN POINTS
Cannot target rural areas much as
internet connections are scarce.
Supplier and User switching influences the
business.
24.
25. APP DOWNLOAD AND RATING
Around 6 Lac people have downloaded
the app and having good review
App Rating is 4.0 for 5 star
26.
27. It has also shown intentions to empower
women entrepreneurship by initiatives like Pink
Cabs.
There may be possibility of introducing the self
driving cars in near future.