SlideShare a Scribd company logo
Introduction to the
Company
UpGrad Product Management
Competitor Analysis
Student Name:
Competitor Analysis
Prepared by Kaushik byna
2
Direct and Indirect competitors
INDIRECTDIRECT
RideAlly
https://www.team-bhp.com/forum/street-experiences/199491-giving-lift-unknown-person-illegal-3.html
3
Backgrounds
Vision: sRide is a carpooling mobile application to connect
people within the community to share rides.
Headquarters: Gurgaon, Haryana; 2014
Company size: 11 - 50 employees
Average cost per km for ride taker: 3 rs/km
Funding: sRide raised a total of $1M in funding over 2
rounds.
Cities: Bangalore, Mumbai, Hyderabad, Pune, Chennai,
Kolkata, NCR, Kochi, Coimbatore
Vision: Quick Ride is cross-platform mobile Ridesharing app
designed and developed to bring the commuter’s together.
Headquarters: Bangalore; 2014
Company size: 11-50 employees
Average cost per km for ride taker: 3 rs/km
Funding: bootstrap
Cities: Bengaluru, Hyderabad, Chennai, Pune, Kochi, NCR,
Mumbai.
4
Social Media
FB: 9,170 people like this
Review: 2.5 out of 5 - Based on the opinion of 15 people
TW: 454 followers
LinkedIn: 193 followers
Android:
Installs 500,000+
Rating: 4.3
Review: 12,222 total
iOS:
Ratings: 3.0
Review: 6
FB: 8,302 people like this
Review: 4.6 out of 5 - Based on the opinion of 231 people
TW: 557 followers
LinkedIn: 577 followers
Android:
Installs 500,000+
Rating 4.6
Reviews: 21,411 total
iOS:
Ratings: 4.4 out of 5
Review: 769
5
Business model
Target market in which they operate:
• Corporate office for their employee
They are with 2 revenue model:
1.Commission from trips completed by a partner-driver
15%-30% depending on car
2.They have their own virtual wallet
Target market in which they operate:
• Corporate office for their employee
They are with 2 revenue model:
1.Commission from trips completed by a partner-driver
15%-30% depending on car
2.They have their own virtual wallet
6
Painpoints
https://www.quora.com/How-many-of-you-
think-sRide-is-a-scam
7
Predict the future initiatives . This could be addition of new
features, entering into a different vertical
1. - Create marketplace for vehicle Insurance & vehicle parts where user can buy with
simple taps.
- Need to tie-up with professional events like Hellomeets….
- Displaying owners language will helps to build community.(Product feature)
8
SWOT Analysis
SWOT
STRENGTHS
It offers services such as reliable cashless
payment and splitting of fares among rider
enhances the user experiences. Mobile
app design is user friendly and thoughtful
Their investment is really low in
comparison with other car rental services
Globally
WEAKNESSES
India is a developing country, Quickride
losses a lot of customer in India due to
their cashless payment system. Due to
new in the market difficult to trust New
wallet.
THREATS
Increasing Domestic competition such as sRide,
uber & Ola cabs. To stay in business Quickride
need to keep their riders and customer happy.
But Driver are not happy with their earning in
opting Quickride, which lets them to switch to
Quickride competitor. Recent news (police
fined carpooling) this has slightly effected the
growth of business
OPPORTUNITIES
Currently Quick ride is operating in
metropolitan cities in India and there is
huge opportunity to expand their services in
many cities across India. We can improve
our customer service with leads to increases
word of mouth.
9
Product experience
Checklist
• Why customers love your product?
• Why customers hate our product?
• What’s the bad experience they have gone so far?
• What features they are looking?
• Why they switched to other service?
• How many new users are engaging your service/per day?
• Why they uninstalling our application?
• Have you created any user personas?
• Take interviews for your product

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Competitor analysis Quickride Vs sRide

  • 1. Introduction to the Company UpGrad Product Management Competitor Analysis Student Name: Competitor Analysis Prepared by Kaushik byna
  • 2. 2 Direct and Indirect competitors INDIRECTDIRECT RideAlly https://www.team-bhp.com/forum/street-experiences/199491-giving-lift-unknown-person-illegal-3.html
  • 3. 3 Backgrounds Vision: sRide is a carpooling mobile application to connect people within the community to share rides. Headquarters: Gurgaon, Haryana; 2014 Company size: 11 - 50 employees Average cost per km for ride taker: 3 rs/km Funding: sRide raised a total of $1M in funding over 2 rounds. Cities: Bangalore, Mumbai, Hyderabad, Pune, Chennai, Kolkata, NCR, Kochi, Coimbatore Vision: Quick Ride is cross-platform mobile Ridesharing app designed and developed to bring the commuter’s together. Headquarters: Bangalore; 2014 Company size: 11-50 employees Average cost per km for ride taker: 3 rs/km Funding: bootstrap Cities: Bengaluru, Hyderabad, Chennai, Pune, Kochi, NCR, Mumbai.
  • 4. 4 Social Media FB: 9,170 people like this Review: 2.5 out of 5 - Based on the opinion of 15 people TW: 454 followers LinkedIn: 193 followers Android: Installs 500,000+ Rating: 4.3 Review: 12,222 total iOS: Ratings: 3.0 Review: 6 FB: 8,302 people like this Review: 4.6 out of 5 - Based on the opinion of 231 people TW: 557 followers LinkedIn: 577 followers Android: Installs 500,000+ Rating 4.6 Reviews: 21,411 total iOS: Ratings: 4.4 out of 5 Review: 769
  • 5. 5 Business model Target market in which they operate: • Corporate office for their employee They are with 2 revenue model: 1.Commission from trips completed by a partner-driver 15%-30% depending on car 2.They have their own virtual wallet Target market in which they operate: • Corporate office for their employee They are with 2 revenue model: 1.Commission from trips completed by a partner-driver 15%-30% depending on car 2.They have their own virtual wallet
  • 7. 7 Predict the future initiatives . This could be addition of new features, entering into a different vertical 1. - Create marketplace for vehicle Insurance & vehicle parts where user can buy with simple taps. - Need to tie-up with professional events like Hellomeets…. - Displaying owners language will helps to build community.(Product feature)
  • 8. 8 SWOT Analysis SWOT STRENGTHS It offers services such as reliable cashless payment and splitting of fares among rider enhances the user experiences. Mobile app design is user friendly and thoughtful Their investment is really low in comparison with other car rental services Globally WEAKNESSES India is a developing country, Quickride losses a lot of customer in India due to their cashless payment system. Due to new in the market difficult to trust New wallet. THREATS Increasing Domestic competition such as sRide, uber & Ola cabs. To stay in business Quickride need to keep their riders and customer happy. But Driver are not happy with their earning in opting Quickride, which lets them to switch to Quickride competitor. Recent news (police fined carpooling) this has slightly effected the growth of business OPPORTUNITIES Currently Quick ride is operating in metropolitan cities in India and there is huge opportunity to expand their services in many cities across India. We can improve our customer service with leads to increases word of mouth.
  • 9. 9 Product experience Checklist • Why customers love your product? • Why customers hate our product? • What’s the bad experience they have gone so far? • What features they are looking? • Why they switched to other service? • How many new users are engaging your service/per day? • Why they uninstalling our application? • Have you created any user personas? • Take interviews for your product