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Ola cab
OLA cab ltd. is India's second largest cab aggregator that provides transportation services through its mobile app and websites. It has expanded rapidly since its founding in 2011 and completed multiple rounds of funding totaling over $1 billion from investors. OLA operates various vehicle options like economy cabs, luxury cars, and auto rickshaws. While it has grown significantly, OLA also faces threats from increasing competition from other cab aggregators and the lack of clear government regulations in the industry.
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Ola cab
- 1. OLA cab ltd. ByKiran S. Karanjkar 1416FM019
- 2. OLA cab Valuable Startups 2nd Largest seeder* Womendriver promoter Supported by NSDC & ASDC Profitable Cab aggregator** CNG Cab initiator www.Socialmediatrend.com www.quora.com www.trackin.euwww.myway.com Times Of India • *As per Business Today. Aug 30, 2015 report by Goutam Das. • **For year 2013/14, Source:- ROC
- 3. Company Vision The visionbehind Ola cabs is to provide hassle-free, reliable and technology- efficient car rental service to Indians. Passion Mantra We are a young and energetic company based in Mumbai. Nothing excites us more than using technology to bring the same efficiency and customer experience to the car rental industry that you expect from flights! Mission To provide marketplace for all types of car and cab on rental basis. Short term goal To improve rental cabs system in India. OLA cab
- 4. OLA cab OLA CABPRODUCT AND SERVICES TRANSPORTATION IT-APPS OLA- CAFE CAR TAXI AUTO CAR HIRE FULL/HALF DAY CAR HIRE LUXURY CAR RENTALS
- 5. FINANCIAL BUILDING OLA cab 16 51 0 20 40 60 2012-132013-14 OLA REVENUE REVENUE 0.64 4.29 0 2 4 6 2012-13 2013-14 TAXI FOR SURE REVENUE Rs. In crore + 219% Rs. In crore 22.8 34.22 0 20 40 2012-13 2013-14 LOSS AFTER TAX LOSS +50% Rs. In crore 3.02 17.08 0 10 20 2012-13 2013-14 Profit & Loss Profit & Loss Rs. In crore Incurred loss * Figures in Crores, Source : ROC
- 6. $ 300-$ 500MILLION $ 210 MILLION $ 68.1 MILLION $ 5 MILLION SERIES B MODEL FUNDING FROM MATRIX PARTNERINDIA MIX FOR $ 20 MILLION. Text SERIES C MODEL HONG KONG BASED STEAD VIEW CAPITAL SILICON VALLEY BASED SEQUOIA CAPITAL Text SERIES E MODEL INSTITUTIONAL FUNDING Text SERIES A MODEL FUNDING FROM TIGER GLOBAL FOR $ 5 MILLION. Text OLA CAB FINANCIAL BUILDING $ 20 MILLION Text SERIES D MODEL JAPANESE BASED INTERNET & TELECOMS SoftBank. Rs. 2500 core. by Russian billionaire Yuri Milliners & DTS Global, Singapore's GIC IN 2015
- 7. Vehicle ownership rate41/1000 Ranks 128th worldwide Total population of India is 1.252 bn 23%-39% growth estimated. Rs.30000 Cr business till 2017 App Friendly, Website & Call center. Pre-paid wallet recharge facility BETA mode booking availability 'OLA PINK' by women driver SOS SYSTEM OLA Prime, OLA Sedan, OLA Mini Segment why only OLA- Competitive Advantages 128 41 private Car world wide rank 36 64 with car without car TARGET MARKET 0.80 BILLION POPULATION 19 37 29 23 2011 2012 2013 2014 2015 2016 10 3 Why only OLA ? • 23%-39% growth estimated by www.nextweb.com • Vehicle information by TheTopGear Analysts.
- 8. INDUSTRY ANALYSIS OLA cab COMPETITORS UBERMERU EASY CAB MEGA UNORGANIZED SCTOR 9.76 83.62 1.74 2.78 2.09 FUNDING OLA UBER MERU MEGA EASYCABS OLA 46% MERU 19% UBER 16% TFS 10% MEGA 5% EASY 3% FASTTRACK 1% 100 42 23 18 6 4 OLA FT MERU UBER MEGA EASY ACTIVE IN CITIES 51.05 4.29 2.26 3.55 36.37 39.55 OLA TFS UBER MERU MEGA FT TOTAL REVENUE 2013/14 Rs. In crore -34.22 -17.08 0.07 3.56 -2.55 0.12 OLA TFS UBER MERU MEGA FT Profit & Loss 2013/14 Rs. In crore * Source of data:- Business today, ROC, Slideshare
- 9. GROWTH STORY OLA cab 2011MAY 2012 2014 JULY SEPT. 2015 JULY BY IIT ANUPAM MITTAL A ROUND $ 1 BN E ROUND 1ST MOVER STEP AHEAD DREAM SEED
- 10. BOOKING DRIVERS COMMISSION REVENUE GET ACCESS WEB CALL CENTER OLA APPS NO MAINTAINAINCESAVE COST PERMITTED TRANSPORT AUTHORITY HAVE TO REGISTER REQUIRE SMARTPHONE LINK BANK ACCOUNT NO RESTRICTED REGION NO TIME RESTRICTION FLEXIBILITY FACILITATOR DON'T HAVE ANY OWN CAR AUTO/TAXI DRIVERS OLA BUSINESS MODEL
- 11. CONSUMER INTERNET COMPANY BY VCCIRCELANUALAWARD2015 PINK CAB CONCEPT June 2013, BEST START UP CNG CAB INITIATOR EMPOWER PRAGATI AWARD ACHIEVEMENTS MBillionAward Under category of South Asian Travel & Tourism Category 2015, TATA INVESTMENT Ratan Tata invested in his own personal category BILLION DOLLAR CLUB Rs. 6100 cr investment • SOURCE- www.track.in • TOI
- 12. STRENGTH *1st mover cabaggregator. *Acquisition step. *Top of mind service. *High awareness. *Huge customer base. *Rapid expansion. *Multiple round of VC investment OPPORTUNITY * 90% Unorganized market. * Internet penetration. * Rising disposable income. * Acquisition of small players. THREAT * Rising competition. * Uber has deep pocket. * Presence of many national players. * Absence of clear Govt regulations. * Lack of customer loyalty. WEAKNESS * Driver misbehave. * Demand huge, Cash burning huge. OLA SWOT S W O T
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