The document discusses typography and color choices for a band's digipak and advert. It describes selecting a simple font called "Albertus Medium" in white text on black for the digipak and advert to represent the band's focus on their music over their image. Black and white was chosen for the color scheme, taking inspiration from other artists' videos and packaging using mainly black and white. One colored image was included in the digipak for added originality.

1. Typography and colour :
Digipak and adverts

2. Typography
In order to create our digipak and advert we had to think about the technical
and visual elements and how they would relate to our genre, indie/alternative.
We searched through different fonts and chose one that we wanted to
represent the band. We wanted a simple font, to represent the idea that the
band care about the music more than how they look to the audience so we
didn’t want the font to look too ‘over the top’ as it could be suggested that the
band are trying to distract the audience away from the music.
The Cutaways
The Cutaways
The Cutaways
The Cutaways
The Cutaways
TheCutaways
Eventually, we decided to use a font called
‘Albertus Medium’, a simple font in white on a
black background (for the digipak and advert)
because it was very simple and we thought this
would signify the simplicity as a band with the
inferred meaning that their music is way more
important. We decided on doing the typography in
capital letters to make it stand out on the digipak
and advert though.
For example, this is how it would look on the
digpak front page.
‘THE CUTAWAYS: UNCUT’

3. Colour
The colour scheme was easier to choose as we knew we wanted basic colours, like
black, grey and white. We took inspiration from other videos that we watched, such as 7
by Catfish and The Bottlemen and Settle Down by The 1975, which were both in black
and white (the music videos). For digipaks, The 1975 one was in black and white,
something the band are recognised by and we found an Arctic Monkeys on which was in
very muted tones, like white, black with hints of green/blue. We chose to have a black
and white based digipak, with black and white pictures to go with the white etxt. We
originally were going with a coloured digipak on a black background but we thought that
the grey scale black and white images went better although we chose to do one coloured
image on the inlay of the digipak, to add a pop of colour to add to the originality of the
band’s identity. For our advert we decided to use a more grey toned scale with a green
tone, which we took inspiration from an advert from The Killers. We liked the colour
scheme of the poster and we thought that it would be immersive for the audience.