The document summarizes the conventions used in creating a music video and accompanying promotional materials for an indie band. For the music video, conventions like narrative scenes, band performance scenes, close-ups of band members and instruments, and casual clothing were followed. Outdoor locations were used for narratives while indoor performance scenes had a white background. The digipak and poster designs featured color schemes, photos of band members and nature, fonts that complemented the designs, and key information like the band name, album name, release date, and record label. Conventions from other indie band media were researched and applied to make the designs recognizable to fans of the genre.

1. In what ways does your media product use, develop or challenge form and convention of real
media products?
For the music video:
We used the following conventions: narrative scene, band scene, close up on band
members and on the instruments, locations which are urban and outdoor, and costumes
which are simple casual clothes.
Through our research we found out that indie band videos frequently have narratives and
having a band scenes. The narratives are often based on some personal issues between a boy
and a girl, therefore in our video is about the relationship of a girl and boy.
Use of close up: We used close ups of instruments and of band members as it creates band
identity and audience can recognise them, they are used to sell the band.
Locations: We used an outside location for our narrative part as in
most of indie videos the narratives a outside, however the
performance was indoor because while looking at different music
videos some of them had indoor performance especially on a white
background. Therefore we chose to do it indoor.
Costume: The costume’s the band is wearing are
simple, casual clothes as from our music video analysis
we found out that a lot of indie bands i.e the Kooks,
wear urban clothes. This may be for the reason that
through our questionnaire we learned that majority of
indie fans wear clothes which are urban and casual
clothes nothing high branded, meaning that it is a way
to sell the band.

2. Digipak
We chose a Digipak with eight panels. The conventions we followed are:
Colour contrasting, photos of band members and nature, use of font.
Colour Contrasting: The colour theme we used is blue, as Indie genre
uses colours which connotes nature and goodness. Use of font: Through our Digipak research we found out that the
While looking at other Digipak images they also have similar colour themes. font is slightly contrasting with the background e.g. by looking at a
“the kooks” Digipak. Since our background is dark our font is a
Photos of band Members and nature:
lighter shade. The font style has to go with the style of the Digipak.
While looking at different Digipak we noticed that they contain images
Of Band Members, therefore we decided to include individual photos of As the Digipak is casual and simple the Font style is also light and
each band member, the colour scheme for those images is not blue but casual, relating the indie style.
instead in more brighter colours. This is so it creates a brighter effect and
allows recognition of band members which can help sell the band.
We also used images of nature, such as the wolf and the sunset, as indie
genre refers to nature and, additionally a special effect we used was the
stars dot to dot style for the band photo. The Dot to Dot style has been
applied for the reason that it displays the band members on the front cover
and in addition the stars expressing nature relating iit to indie genre.

3. Poster
By looking at different Posters I found out that about each poster contains
the following conventions: Name of Band, Name of Album (including some song
names it contains), Release Date of the Album, Tour Date, Record Label, Colour
theme, a small image of album front cover.
Name of Band: This is a basic convention I used because without a name, the band
will not have a recognition making it difficult to sell the band. Additionally I noticed
by looking at a “Bleed From Within” poster that the band title is often at the top in
large prominent writing. Therefore I made the writing on our Poster in a light colour
which made it stand out from the background, the font size is large so someone
looking at the Poster straight away notices the band name and the font style is
chosen to be simple, but not too plain.
Name of Album: Apart from the band name, the name of the album is also shown
prominently. Similarly as the name of band is meant to give recognition, the name of
album is meant to give additional recognition of the band. Also displaying the name
of some songs the album has gives the audience more information about the band
and possible a certain song they look forward to. Which helps to sell the band.
Release Date of the Album: This convention is used for the audience to know when
the album will release and be available for them.
Tour Date; Tour Date's are a convention which help to sell the band, as if an audience
member particular likes the band, he or she will have something to look forward to.
Therefore it is displayed clearly in light coloured font striking out from the dark
background for fan to be read easily. Plus using the light coloured font suits the indie
genre.
Record Label: The record label is used to show which record label company is going to
sell our album. Which will increase recognition.
Colour theme: We used the convention throughout our products. Similarly to the
Digipak we used here the blue colour theme for the background, as indie genre often
matches with colours and nature. Additionally the songs emotion is not happy but
rather dejected, therefore the dark blue colour refers to the mood of the song.
Album front cover: During the research I found on the poster of “bleed form within”
that posters have a small image of their album front cover. We used this same
convention on our poster, hence the audience will know what the front cover will
look like.