The document is a questionnaire to gather opinions on how to design media products for a song by Secondhand Serenade. It asks respondents about their demographics, music purchasing habits, and preferences for styles of music videos, album packaging, and magazine advertisements. The goal is to gain a better understanding of what would make the media products successful.

1. Questionnaire
We are conducting a questionnaire to gather the views and opinions of our target audience
which will enable us gain better understanding of how a music video, digi-pack and
magazine advertisement for Secondhand Serenade’s song ‘Fix You’ should be designed
and created, in order for it to be a successful media product.
1) What is your gender?
Male Female
2) What age category do you fall into?
Under 16 16 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 49 50+
3) What is your employment status?
Full time Part time Full time Student with Retired Unemployed
employment employment student part time
employment
4) What is your hometown?
Harlow Sawbridge- Bishop’s Epping Waltham Other
worth Stortford Abbey
5) How much do you spend on music purchases per month?

2. £0 - £10 £10 - £20 £20 - £30 £30 - £40 £40+
6) Would you prefer a downloadable purchase or a physical CD purchase?
Download CD
7) When are you more likely to purchase a music product?
All Throughout the Year Special Occasions eg. Seasonal Occasions eg.
Birthday, Anniversary Christmas, Easter
8) How much would you be willing to spend on a music album?
£0 - £5 £5.01 - £10 £10.01 - £15 £15.01 - £20 £20.01 +
9) On the Album digi-pack and the advertisement for the album, what language style
would you prefer?
Formal Informal Humorous intellectual
10) As a story line for the music video, what typical elements would you expect to see?
Relationships Life Struggles Other
11) How would you like the actors to appear in the music video (style) ?

3. Clean cut/tidy Indie Laidback/casual
12) What sort of locations would you like to see in the music video?
All Landscape All Indoors Built Up Areas Mixture of All Other
Three
13) What colour scheme do you think will be appropriate for an acoustic music
video?
Black & Neutral (e.g. Cold tone Warm tone Original Other
White sepia, (blue, navy, (orange, colours
brown, grey) red) (unedited)
cream etc)
14) What album cover do you prefer the most?

4. Themed/Props Created from Location Studio/Actor
scratch
15) Reason for your choice?
Colour Layout Image/Prop Font Other
16) What magazine advertisemen is most appealing to you?
Created from scratch Studio/Actors Props
17) Reason for your choice?

5. Colour Layout Image/Prop Font Other

6. Colour Layout Image/Prop Font Other