The document discusses the effectiveness of combining a music video, digipak, and poster for a band. The music video uses a black and white scheme with four pastel colors representing each band member. This color scheme is continued in the digipak layout and design. However, the poster only uses black and white to appear crisper and appeal to a wider audience. Overall, the imagery, themes, and representation of the band remain consistent across products while allowing for variation to suit each format.

1. Evaluation Question 2
How effective is the combination of
your main product and ancillary
tasks?

2. For our music video we chose to keep the whole video in black and white conforming
with Indie rock conventions and therefore making our video appealing to our genre’s
audience. However, we added a colour scheme consisting of four pastel colours; blue,
pink, yellow, and orange as shown below to contrast with the black and white and
make the video more interesting and active. These four colours are presented mostly
in an opaque circle with each colour being placed over a particular band member
through editing. This is done so that audience members and particularly fans can
associate each band member with their colour and therefore becoming iconic.

3. The use of the colour scheme is also demonstrated through a ‘split screen’
where each section is a different colour. The colours are also shown placed on
top of the lead singer at one point in the usual circle form, however it is the
whole colour scheme focused on the lead singer of which each colour
changes in time with the music.

4. Here I have shown the final out come and layout of my digipak. I ensured that the
colour scheme was a continuous theme through out my digipak to show a strong link
with the music video, I also utilised the coloured circles for each band member in my
digipak so that it was recognisable for fans. I also included the black and white effect
on the band members and on the front and back cover to ensure that all themes from
our video and conventions of indie rock bands were included to relate to our indie
rock genre. Other elements of indie rock bands that were utilised include; a photo of
the whole band posed in a studio wearing indie clothing, and an object or theme
which in our case was an image of a cassette tape and video tape that I took relating
to the bands name and giving an indie retro vibe.

5. I created a tour poster for the band
where I continued the black and white
image theme and wrote the band title of
the poster on a white strip across the
poster resembling the front cover of my
digipak where the title is written on a
strip of masking tape. I chose to have the
title written on a clear white strip edited
on photoshop as I wanted it to be crisper
and easier to read in comparison to my
digipak. However, I chose not to continue
the colour scheme in my poster as I
wanted the poster to remain crisp and
clear, and thus challenges the continuity
of my products. Furthermore, the use of
colours are stereotypically thought of as
feminine and as the band poster is used
to advertise the band and their up and
coming gigs, I wanted the poster to
appeal to a wider audience. Finally, I
chose one image of the band playing their
instruments to make them appear natural
and to evoke the viewer to want to see
them live.

6. The band name is made clear in both my poster and my digipak
as it is clearly presented on the front of both products. This links
to the video as the bands name is in its chosen font presented on
the front of the drum kit.

7. The imagery within all three products stays very similar if not the same
creating fluency throughout the products. For example; their use of costume
in each product conforms with the indie rock genre as researched and creates
their star image. In each product checked shirts, dark colours, white t-shirts,
and denim are utilised forming a casual scruffy look and therefor in keeping
with the continuity. The band is portrayed as more natural however in the
image of the band with their instruments as they are not staged and simply
performing. Where as in the image used in my digipak they have been told to
stand in that particular position and are posing for the camera.

8. I included the record label for ‘Domino’ on the back cover of my
digipak to make the whole product finalised and official. Domino
is an independent record label which suited the bands genre
perfectly as most indie rock bands are signed to independent
record labels. Domino is also a well known label for other indie
and rock bands and therefore may be recognised by fans of
other similar bands.

9. Although all images for each product are different, for example,
my digipak photos were taken in a studio where the band were
posing and the poster image was taken during filming, there are
strong references to each other as key aspects of the music video
such as the use of black and white and the colour scheme have
been utilised in my products.

10. My Music video, digipak, and poster:
Music Video: Digipak:
Poster: