The document discusses the color scheme and fonts for a style sheet. It was decided to use black and white for the color scheme to appeal to their rock genre target audience of 16-25 year olds. The basic black and white colors reflect the DIY style of the genre and have been used throughout the Arctic Monkeys' career. Arial font in sizes 11, 12, and 18 will be used on the cover to make it easy to read about the band, while Classic Robot font downloaded from dafont.com will tie the digipack theme to robots.

1. Style Sheet

2. Colour Scheme
• We’ve decided to go with the colours of black and white for the colour scheme
because:
• We’re aiming it an audience who identify with the rock genre where black and
white are both colours associated with that genre. Colour schemes for the digi-
pack will consist of black and white with embedded images with natural colours to
juxtapose the mono style.
• It’s a conventional use of the colour to engage the audience into the album where
the dark colours juxtapose them to the brighter albums of todays pop artists. We
wanted to make the album noticeable to the 16-25 year old demographic target
audience the Arctic monkeys have in order for it to appeal to them.
• The colour reflects the DIY style of the genre because they’re basic colours the
Arctic Monkeys have used throughout their musical career.

3. Potential Fonts
Arial (Size 11,12,18)
We’ll use the Arial font because it’s a common font used
for documents to relax the audience into reading what
who the band are on the cover of the Digi-pack.
Also it gives the appearance of a sophisticated use
within media.
Classic Robot was a font downloaded from dafont.com.
We’ll use it to tie together the theme of the robots to
our digipack, therefore ensuring an embedded theme
within our project.
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