This document provides information on writing effective story leads. It discusses how leads act as a "potato" that readers and writers want to dig up. Leads help writers figure out where the story is growing and act as an organizational, motivational, and starting point. The document then reviews four types of leads: descriptive leads that create a picture, dialogue leads that start with character conversation, thinking leads that begin with a character's thought, and action leads that set up the story conflict. It emphasizes that great leads get readers asking questions to keep them engaged in the story. The document encourages practicing asking both surface and deeper questions about leads to help develop stories.