This document discusses different types of leads that writers use in news articles. It describes declarative, descriptive, anecdotal, striking statement, prominent quote, and question leads. Examples are provided for each type of lead to illustrate their use. Common types used are declarative leads for hard news and descriptive leads for feature stories. Anecdotal leads hint at the whole story, while striking statements and quotes catch the reader's attention. The document also mentions delayed leads, which add intrigue before the main details. In the end, examples are provided to practice identifying different lead types.