SlideShare a Scribd company logo
Recognizing
Common Advertising
Strategies
Things to consider when
         viewing an advertisement:
What is the brand name or product?
Who is the target audience?
What are the significant visual images?
What catchy words or slogans are being used?
What needs or desires are being targeted?
What fears are being suggested?
Are any stereotypes being presented?
What advertising techniques are being used?
What is the underlying message in the ad?
What is your personal reaction?
Advertisers use a variety
of advertising techniques
and strategies to get
consumers to buy their
products.
Emotional Appeals - Needs
NEEDS: Successful advertisements appeal to the
emotional NEEDS of the audience using a promise
that the product being advertised can satisfy
emotional needs such as:
  * The need for acceptance/belonging to a group
  * The need for security
  * The need for change, variety and excitement
  * The need to be attractive
  * The need for self-acceptance
Advertisers associate their products with luxury,
wealth, fame, beauty, family, fitness, happiness, etc.
There is a suggestion that by using their product
some of these associations will wear off onto the
consumer.
Emotional Appeals - Fears
FEARS: Advertisements also make use of the oldest
persuasion method - FEAR. They suggest that terrible
things can happen to a consumer if you don't use their
product. As consumers, some of our common fears
include:
   * Being unattractive
   * Being rejected
   * Being ridiculed
   * Being unsafe/in danger
Look at all the ads for unwanted hair, body odor,
dandruff, or weight. Society has been made to feel that
these things are not acceptable. However, FEAR can
also be used to prevent drinking and driving, drug
taking, etc. FEAR works best if it does not scare too
much.
Common Advertising
           Strategies

                        Family Fun
Ideal Kids and Family
                        Facts and Figures
Are You Cool Enough?
                        Star Power
Amazing Toys
                        Bandwagon
Weasel Words
                        Excitement
Put Downs
                        Scale
Heartstrings
Cute Celebrities
Ideal Kids and Families
              1

The kids in commercials are often a little older and a
little more perfect than the target audience of the ad.
They are, in other words, role models for what the
advertiser wants children in the target audience to
think they want to be like. A commercial that is
targeting eight year-olds, for instance, will show 11 or
12 year-old models playing with an eight year old's toy.

Ideal families are all attractive and pleasant looking—
and everyone seems to get along! Ideal kids and
families represent the types of people that kids
watching the ad would like themselves or their families
to be.
                                          EXAMPLE
Are You Cool Enough?
         2

Advertisers try to convince you that if you
don’t use their products, then you aren’t
good enough. Maybe you won’t be accepted
or have the right friends. Maybe you won’t fit
in. Sometimes they will show someone
uncool trying a product and then suddenly
they become hip looking and do cool things.
There’s an emphasis on status and “keeping
up with the Joneses.”

                                    EXAMPLE
Amazing Toys
        3

Many toy commercials show their toys
in life-like fashion, doing incredible
things. Airplanes do loop-the-loops
and cars do wheelies, dolls cry and
spring-loaded missiles hit gorillas dead
in the chest. This would be fine if the
toys really did these things.


                               EXAMPLE
Weasel Words
            4


By law, advertisers have to tell the truth,
but sometimes, they use words that can
mislead viewers. Look for words in
commercials like: “Part of . . .”, “The
taste of real . . . “, “Natural,” “New, better
tasting,” “Because we care.” There are
hundreds of these deceptive phrases.


                                  EXAMPLE
ew &
 N       d
    rove
Imp
Put Downs
            5



This is when an ad puts down the
competition’s product to make its
product seem better.




                              EXAMPLE
Heartstrings
            6

Commercials often create an emotional
mood that draws you into the
advertisement and makes you feel
good. The McDonald's commercials
featuring father and daughter eating
out together, or the AT&T Reach Out
and Touch Someone ads are good
examples. We are more attracted by
products that make us feel good.
                            EXAMPLE
Cute Celebrities
             7

Teenage Mutant Ninja Turtles sell
pizza. Spuds McKenzie sells beer. The
quot;Joe Coolquot; camel sells cigarettes. Tony
the Tiger sells cereal, and the Nestle’s
Quick Bunny sells chocolate milk. All
of these are ways of helping children
identify with products either now or for
the future.

                               EXAMPLE
Family Fun
            8

quot;This is something the whole family
can do together!quot; or quot;This is
something Mom will be glad to buy for
you.quot; Many commercials show parents
enjoying their children's fun as if the
product will bring more family
togetherness.


                              EXAMPLE
Facts and Figures
             9



Advertisers use facts and statistics to
enhance a product’s credibility.




                               EXAMPLE
Star Power
             10



Sports heroes, movie stars, and
teenage heartthrobs tell our children
what to eat and what to wear. Children
listen, not realizing that the star is paid
for the endorsement.



                                 EXAMPLE
Bandwagon
           11



Join the crowd! Don’t be left out!
Everyone is buying this product— Why
aren’t you?




                            EXAMPLE
Excitement
            12



Watch the expressions on their faces--
never a dull moment, never boring.
quot;This toy is the most fun since fried
bananas!quot; the boy seems to say. Or
one bit of snack food and you’re
surfing in California or soaring on your
skateboard.

                               EXAMPLE
Scale
            13



This is when advertisers make a
product look bigger or smaller than it
actually is.




                               EXAMPLE
Let’s see if you can recognize some advertising strategies.
Brand Name or
Product – Pellegrino
Bottled Water
 “It must be the
 water.”
 “Lingering at the
 table since 1899.”
“The standard 99
cent chicken
sandwich.”
“Wendy’s new 99
cent all-white meat
crispy chicken
sandwich.”
“Do what tastes
right.”
“Take a
rejuvenating
escape.”
“Its formula
contains a sea
mineral essence
and has an
invigorating
scent.”
“Surprise
Yourself.”
“Walt’s people
invented the idea of an
amusement park
. . . They perfected it.
They still do it best.”
quote by Richard
Corliss, movie critic
for Time magazine
“Fabulous Hawaiian
estates, millions of
gamers in exotic
cars and bikes. It’s
a fast new life-- all
at your fingertips.”
“9 out of 10.” --UK
Official Xbox
Magazine
“Indulge a new
identity.”
“Grab life by the
horns.”

“Need we say
more?”
“Guess what
everyone wants
for Christmas?”
“…Blockbuster
Giftcards are the
perfect holiday
gift.”
“Go home
happy.”
“A bowl of Cereal
May Help Reduce
the Risk of
Osteoporosis.”
“In fact research
shows that women
who get added
calcium from the
milk that tops their
bowl of cereal get
more calcium in
their diets than
women who don’t.”
“You’ve come a
long way, baby.”
Common Advertising Strategies

More Related Content

What's hot

Analysis of the Disney Brand
Analysis of the Disney BrandAnalysis of the Disney Brand
Analysis of the Disney Brand
Lauren Peters
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
 
ads examples analysis
ads examples analysisads examples analysis
ads examples analysis
Mohammad Eissa
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
United Adworkers
 
Fujahtooh Condom
Fujahtooh CondomFujahtooh Condom
Fujahtooh Condom
Woraphan Atikomtrirat
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week Four
Idris Mootee
 
Walt Disney
Walt Disney Walt Disney
Walt Disney
erdarsh
 
Building A Brand Foundation
Building A Brand FoundationBuilding A Brand Foundation
Building A Brand Foundation
MM Brand Agency
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not Different
Percolate
 
Unethical advertisements (abeyson jose)
Unethical advertisements (abeyson jose)Unethical advertisements (abeyson jose)
Unethical advertisements (abeyson jose)
Abeyson Jose
 
Advertisement analysis presentation
Advertisement analysis presentationAdvertisement analysis presentation
Advertisement analysis presentation
sam24539
 
Condom Industry
Condom IndustryCondom Industry
Condom Industry
mayankl jain
 
Durex Condoms: A curious case of Marketing
Durex Condoms: A curious case of MarketingDurex Condoms: A curious case of Marketing
Durex Condoms: A curious case of Marketing
Archit Chitransh
 
Apple Inc Ad Campaign
Apple Inc Ad CampaignApple Inc Ad Campaign
Apple Inc Ad Campaign
epsilber
 
Insight Mining TM
Insight Mining TMInsight Mining TM
Insight Mining TM
Chula
 
Doritos vs Lay's Social Media
Doritos vs Lay's Social MediaDoritos vs Lay's Social Media
Doritos vs Lay's Social Media
Daniella Weston
 
Disney case study
Disney case studyDisney case study
Disney case study
Aman Srivastava
 
Q5 nestle case
Q5 nestle caseQ5 nestle case
Q5 nestle case
Zaharatul Sarah
 
Final creative brief
Final creative briefFinal creative brief
Final creative brief
hmweddle
 
Marketing presentation
Marketing presentation Marketing presentation
Marketing presentation
Tanmoy Mollick
 

What's hot (20)

Analysis of the Disney Brand
Analysis of the Disney BrandAnalysis of the Disney Brand
Analysis of the Disney Brand
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
 
ads examples analysis
ads examples analysisads examples analysis
ads examples analysis
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
 
Fujahtooh Condom
Fujahtooh CondomFujahtooh Condom
Fujahtooh Condom
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week Four
 
Walt Disney
Walt Disney Walt Disney
Walt Disney
 
Building A Brand Foundation
Building A Brand FoundationBuilding A Brand Foundation
Building A Brand Foundation
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not Different
 
Unethical advertisements (abeyson jose)
Unethical advertisements (abeyson jose)Unethical advertisements (abeyson jose)
Unethical advertisements (abeyson jose)
 
Advertisement analysis presentation
Advertisement analysis presentationAdvertisement analysis presentation
Advertisement analysis presentation
 
Condom Industry
Condom IndustryCondom Industry
Condom Industry
 
Durex Condoms: A curious case of Marketing
Durex Condoms: A curious case of MarketingDurex Condoms: A curious case of Marketing
Durex Condoms: A curious case of Marketing
 
Apple Inc Ad Campaign
Apple Inc Ad CampaignApple Inc Ad Campaign
Apple Inc Ad Campaign
 
Insight Mining TM
Insight Mining TMInsight Mining TM
Insight Mining TM
 
Doritos vs Lay's Social Media
Doritos vs Lay's Social MediaDoritos vs Lay's Social Media
Doritos vs Lay's Social Media
 
Disney case study
Disney case studyDisney case study
Disney case study
 
Q5 nestle case
Q5 nestle caseQ5 nestle case
Q5 nestle case
 
Final creative brief
Final creative briefFinal creative brief
Final creative brief
 
Marketing presentation
Marketing presentation Marketing presentation
Marketing presentation
 

Viewers also liked

Advertising techniques
Advertising techniques Advertising techniques
Advertising techniques
mistyweather
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
geepatty
 
Promotion strategies
Promotion strategiesPromotion strategies
Promotion strategies
preethiiraj
 
Advertisement
AdvertisementAdvertisement
Advertisement
Kalahub
 
Advertising Ppt
Advertising PptAdvertising Ppt
Advertising Ppt
Jamila Bano
 
Advertisement ppt
Advertisement pptAdvertisement ppt
Advertisement ppt
arathymalz
 

Viewers also liked (6)

Advertising techniques
Advertising techniques Advertising techniques
Advertising techniques
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
Promotion strategies
Promotion strategiesPromotion strategies
Promotion strategies
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Advertising Ppt
Advertising PptAdvertising Ppt
Advertising Ppt
 
Advertisement ppt
Advertisement pptAdvertisement ppt
Advertisement ppt
 

Similar to Common Advertising Strategies

Youngblood Common Advertising Strategies
Youngblood   Common Advertising StrategiesYoungblood   Common Advertising Strategies
Youngblood Common Advertising Strategies
Amanda Youngblood
 
Sec5i advertising strategies
Sec5i advertising strategiesSec5i advertising strategies
Sec5i advertising strategies
MsTrottier
 
Advertising - aims and tactics
Advertising - aims and tacticsAdvertising - aims and tactics
Advertising - aims and tactics
Carlos Reis
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween Commandments
melissaIY
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
Gregg L. Witt
 
Techniques used to advertise to kids
Techniques used to advertise to kidsTechniques used to advertise to kids
Techniques used to advertise to kids
ferrer01
 
Advertising rhetoric
Advertising rhetoricAdvertising rhetoric
Advertising rhetoric
Melodee Peters
 
Common Advertising Strategies
Common Advertising StrategiesCommon Advertising Strategies
Common Advertising Strategies
Jean L. Moore
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
Hardemanr
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
Hardemanr
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
carlyrelf
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
Gagan Malhotra
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
Slides | Presentation Design Agency
 
Advertising techniques review
Advertising techniques reviewAdvertising techniques review
Advertising techniques review
geepatty
 
Your Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without ItYour Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without It
TheImageGroup
 
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Carles Roca-Font
 
LawofEmotion
LawofEmotionLawofEmotion
LawofEmotion
John Shaw
 
Trickoftrade.pptx
Trickoftrade.pptxTrickoftrade.pptx
Trickoftrade.pptx
CardTech
 
English 3201: Media Strategies
English 3201: Media StrategiesEnglish 3201: Media Strategies
English 3201: Media Strategies
Trudy Morgan-Cole
 
Techniques used to advertise to kids
Techniques used to advertise to kidsTechniques used to advertise to kids
Techniques used to advertise to kids
KaraClayton
 

Similar to Common Advertising Strategies (20)

Youngblood Common Advertising Strategies
Youngblood   Common Advertising StrategiesYoungblood   Common Advertising Strategies
Youngblood Common Advertising Strategies
 
Sec5i advertising strategies
Sec5i advertising strategiesSec5i advertising strategies
Sec5i advertising strategies
 
Advertising - aims and tactics
Advertising - aims and tacticsAdvertising - aims and tactics
Advertising - aims and tactics
 
Tween Commandments
Tween CommandmentsTween Commandments
Tween Commandments
 
Tween Commandments of Youth Marketing
Tween Commandments of Youth MarketingTween Commandments of Youth Marketing
Tween Commandments of Youth Marketing
 
Techniques used to advertise to kids
Techniques used to advertise to kidsTechniques used to advertise to kids
Techniques used to advertise to kids
 
Advertising rhetoric
Advertising rhetoricAdvertising rhetoric
Advertising rhetoric
 
Common Advertising Strategies
Common Advertising StrategiesCommon Advertising Strategies
Common Advertising Strategies
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
Advertising techniques review
Advertising techniques reviewAdvertising techniques review
Advertising techniques review
 
Your Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without ItYour Tag Line: Don't Leave Home Without It
Your Tag Line: Don't Leave Home Without It
 
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?Revealing a flaw of your own product...as a brand attribute. Gone crazy?
Revealing a flaw of your own product...as a brand attribute. Gone crazy?
 
LawofEmotion
LawofEmotionLawofEmotion
LawofEmotion
 
Trickoftrade.pptx
Trickoftrade.pptxTrickoftrade.pptx
Trickoftrade.pptx
 
English 3201: Media Strategies
English 3201: Media StrategiesEnglish 3201: Media Strategies
English 3201: Media Strategies
 
Techniques used to advertise to kids
Techniques used to advertise to kidsTechniques used to advertise to kids
Techniques used to advertise to kids
 

More from kjhatzi

Types of Narrative Leads
Types of Narrative LeadsTypes of Narrative Leads
Types of Narrative Leads
kjhatzi
 
What is Figurative Language?
What is Figurative Language?What is Figurative Language?
What is Figurative Language?
kjhatzi
 
Asking questions
Asking questionsAsking questions
Asking questions
kjhatzi
 
State Budget Cuts
State Budget CutsState Budget Cuts
State Budget Cuts
kjhatzi
 
Test Taking Tips
Test Taking TipsTest Taking Tips
Test Taking Tips
kjhatzi
 
Elements Of Plot
Elements Of PlotElements Of Plot
Elements Of Plot
kjhatzi
 
Textbook Structures
Textbook StructuresTextbook Structures
Textbook Structures
kjhatzi
 
Making Predictions
Making PredictionsMaking Predictions
Making Predictions
kjhatzi
 
Making Connections
Making ConnectionsMaking Connections
Making Connections
kjhatzi
 
Cognitive Reading Strategies - Overview
Cognitive Reading Strategies - OverviewCognitive Reading Strategies - Overview
Cognitive Reading Strategies - Overview
kjhatzi
 
Wading Through the Web
Wading Through the WebWading Through the Web
Wading Through the Web
kjhatzi
 
Chapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & AssessmentChapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & Assessment
kjhatzi
 
Charles Dickens Bio
Charles Dickens BioCharles Dickens Bio
Charles Dickens Bio
kjhatzi
 
Methods of Characterization
Methods of CharacterizationMethods of Characterization
Methods of Characterization
kjhatzi
 
Figurative Language Terms
Figurative Language TermsFigurative Language Terms
Figurative Language Terms
kjhatzi
 

More from kjhatzi (15)

Types of Narrative Leads
Types of Narrative LeadsTypes of Narrative Leads
Types of Narrative Leads
 
What is Figurative Language?
What is Figurative Language?What is Figurative Language?
What is Figurative Language?
 
Asking questions
Asking questionsAsking questions
Asking questions
 
State Budget Cuts
State Budget CutsState Budget Cuts
State Budget Cuts
 
Test Taking Tips
Test Taking TipsTest Taking Tips
Test Taking Tips
 
Elements Of Plot
Elements Of PlotElements Of Plot
Elements Of Plot
 
Textbook Structures
Textbook StructuresTextbook Structures
Textbook Structures
 
Making Predictions
Making PredictionsMaking Predictions
Making Predictions
 
Making Connections
Making ConnectionsMaking Connections
Making Connections
 
Cognitive Reading Strategies - Overview
Cognitive Reading Strategies - OverviewCognitive Reading Strategies - Overview
Cognitive Reading Strategies - Overview
 
Wading Through the Web
Wading Through the WebWading Through the Web
Wading Through the Web
 
Chapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & AssessmentChapter 6 - Standardized Measurement & Assessment
Chapter 6 - Standardized Measurement & Assessment
 
Charles Dickens Bio
Charles Dickens BioCharles Dickens Bio
Charles Dickens Bio
 
Methods of Characterization
Methods of CharacterizationMethods of Characterization
Methods of Characterization
 
Figurative Language Terms
Figurative Language TermsFigurative Language Terms
Figurative Language Terms
 

Recently uploaded

RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10
nitinpv4ai
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
سمير بسيوني
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
How to Setup Default Value for a Field in Odoo 17
How to Setup Default Value for a Field in Odoo 17How to Setup Default Value for a Field in Odoo 17
How to Setup Default Value for a Field in Odoo 17
Celine George
 
Contiguity Of Various Message Forms - Rupam Chandra.pptx
Contiguity Of Various Message Forms - Rupam Chandra.pptxContiguity Of Various Message Forms - Rupam Chandra.pptx
Contiguity Of Various Message Forms - Rupam Chandra.pptx
Kalna College
 
How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17
Celine George
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
 
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants  When and How To Record ProperlyAccounting for Restricted Grants  When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
TechSoup
 
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxxSimple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
RandolphRadicy
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
Prof. Dr. K. Adisesha
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
 
KHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGH
KHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGHKHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGH
KHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGH
shreyassri1208
 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
ImMuslim
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
nitinpv4ai
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
Mohammad Al-Dhahabi
 
220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx
Kalna College
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
Nguyen Thanh Tu Collection
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10Haunted Houses by H W Longfellow for class 10
Haunted Houses by H W Longfellow for class 10
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
How to Setup Default Value for a Field in Odoo 17
How to Setup Default Value for a Field in Odoo 17How to Setup Default Value for a Field in Odoo 17
How to Setup Default Value for a Field in Odoo 17
 
Contiguity Of Various Message Forms - Rupam Chandra.pptx
Contiguity Of Various Message Forms - Rupam Chandra.pptxContiguity Of Various Message Forms - Rupam Chandra.pptx
Contiguity Of Various Message Forms - Rupam Chandra.pptx
 
How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17How to Download & Install Module From the Odoo App Store in Odoo 17
How to Download & Install Module From the Odoo App Store in Odoo 17
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
 
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants  When and How To Record ProperlyAccounting for Restricted Grants  When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
 
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxxSimple-Present-Tense xxxxxxxxxxxxxxxxxxx
Simple-Present-Tense xxxxxxxxxxxxxxxxxxx
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
 
KHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGH
KHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGHKHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGH
KHUSWANT SINGH.pptx ALL YOU NEED TO KNOW ABOUT KHUSHWANT SINGH
 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
 
skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)skeleton System.pdf (skeleton system wow)
skeleton System.pdf (skeleton system wow)
 
220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 8 - CẢ NĂM - FRIENDS PLUS - NĂM HỌC 2023-2024 (B...
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
 

Common Advertising Strategies

  • 2. Things to consider when viewing an advertisement: What is the brand name or product? Who is the target audience? What are the significant visual images? What catchy words or slogans are being used? What needs or desires are being targeted? What fears are being suggested? Are any stereotypes being presented? What advertising techniques are being used? What is the underlying message in the ad? What is your personal reaction?
  • 3. Advertisers use a variety of advertising techniques and strategies to get consumers to buy their products.
  • 4. Emotional Appeals - Needs NEEDS: Successful advertisements appeal to the emotional NEEDS of the audience using a promise that the product being advertised can satisfy emotional needs such as: * The need for acceptance/belonging to a group * The need for security * The need for change, variety and excitement * The need to be attractive * The need for self-acceptance Advertisers associate their products with luxury, wealth, fame, beauty, family, fitness, happiness, etc. There is a suggestion that by using their product some of these associations will wear off onto the consumer.
  • 5. Emotional Appeals - Fears FEARS: Advertisements also make use of the oldest persuasion method - FEAR. They suggest that terrible things can happen to a consumer if you don't use their product. As consumers, some of our common fears include: * Being unattractive * Being rejected * Being ridiculed * Being unsafe/in danger Look at all the ads for unwanted hair, body odor, dandruff, or weight. Society has been made to feel that these things are not acceptable. However, FEAR can also be used to prevent drinking and driving, drug taking, etc. FEAR works best if it does not scare too much.
  • 6. Common Advertising Strategies Family Fun Ideal Kids and Family Facts and Figures Are You Cool Enough? Star Power Amazing Toys Bandwagon Weasel Words Excitement Put Downs Scale Heartstrings Cute Celebrities
  • 7. Ideal Kids and Families 1 The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they want to be like. A commercial that is targeting eight year-olds, for instance, will show 11 or 12 year-old models playing with an eight year old's toy. Ideal families are all attractive and pleasant looking— and everyone seems to get along! Ideal kids and families represent the types of people that kids watching the ad would like themselves or their families to be. EXAMPLE
  • 8.
  • 9. Are You Cool Enough? 2 Advertisers try to convince you that if you don’t use their products, then you aren’t good enough. Maybe you won’t be accepted or have the right friends. Maybe you won’t fit in. Sometimes they will show someone uncool trying a product and then suddenly they become hip looking and do cool things. There’s an emphasis on status and “keeping up with the Joneses.” EXAMPLE
  • 10.
  • 11.
  • 12. Amazing Toys 3 Many toy commercials show their toys in life-like fashion, doing incredible things. Airplanes do loop-the-loops and cars do wheelies, dolls cry and spring-loaded missiles hit gorillas dead in the chest. This would be fine if the toys really did these things. EXAMPLE
  • 13.
  • 14. Weasel Words 4 By law, advertisers have to tell the truth, but sometimes, they use words that can mislead viewers. Look for words in commercials like: “Part of . . .”, “The taste of real . . . “, “Natural,” “New, better tasting,” “Because we care.” There are hundreds of these deceptive phrases. EXAMPLE
  • 15. ew & N d rove Imp
  • 16. Put Downs 5 This is when an ad puts down the competition’s product to make its product seem better. EXAMPLE
  • 17.
  • 18. Heartstrings 6 Commercials often create an emotional mood that draws you into the advertisement and makes you feel good. The McDonald's commercials featuring father and daughter eating out together, or the AT&T Reach Out and Touch Someone ads are good examples. We are more attracted by products that make us feel good. EXAMPLE
  • 19.
  • 20.
  • 21.
  • 22. Cute Celebrities 7 Teenage Mutant Ninja Turtles sell pizza. Spuds McKenzie sells beer. The quot;Joe Coolquot; camel sells cigarettes. Tony the Tiger sells cereal, and the Nestle’s Quick Bunny sells chocolate milk. All of these are ways of helping children identify with products either now or for the future. EXAMPLE
  • 23.
  • 24. Family Fun 8 quot;This is something the whole family can do together!quot; or quot;This is something Mom will be glad to buy for you.quot; Many commercials show parents enjoying their children's fun as if the product will bring more family togetherness. EXAMPLE
  • 25.
  • 26.
  • 27. Facts and Figures 9 Advertisers use facts and statistics to enhance a product’s credibility. EXAMPLE
  • 28.
  • 29. Star Power 10 Sports heroes, movie stars, and teenage heartthrobs tell our children what to eat and what to wear. Children listen, not realizing that the star is paid for the endorsement. EXAMPLE
  • 30.
  • 31. Bandwagon 11 Join the crowd! Don’t be left out! Everyone is buying this product— Why aren’t you? EXAMPLE
  • 32.
  • 33. Excitement 12 Watch the expressions on their faces-- never a dull moment, never boring. quot;This toy is the most fun since fried bananas!quot; the boy seems to say. Or one bit of snack food and you’re surfing in California or soaring on your skateboard. EXAMPLE
  • 34.
  • 35. Scale 13 This is when advertisers make a product look bigger or smaller than it actually is. EXAMPLE
  • 36.
  • 37.
  • 38. Let’s see if you can recognize some advertising strategies.
  • 39. Brand Name or Product – Pellegrino Bottled Water “It must be the water.” “Lingering at the table since 1899.”
  • 40. “The standard 99 cent chicken sandwich.” “Wendy’s new 99 cent all-white meat crispy chicken sandwich.” “Do what tastes right.”
  • 41. “Take a rejuvenating escape.” “Its formula contains a sea mineral essence and has an invigorating scent.” “Surprise Yourself.”
  • 42. “Walt’s people invented the idea of an amusement park . . . They perfected it. They still do it best.” quote by Richard Corliss, movie critic for Time magazine
  • 43. “Fabulous Hawaiian estates, millions of gamers in exotic cars and bikes. It’s a fast new life-- all at your fingertips.” “9 out of 10.” --UK Official Xbox Magazine “Indulge a new identity.”
  • 44. “Grab life by the horns.” “Need we say more?”
  • 45. “Guess what everyone wants for Christmas?” “…Blockbuster Giftcards are the perfect holiday gift.” “Go home happy.”
  • 46. “A bowl of Cereal May Help Reduce the Risk of Osteoporosis.” “In fact research shows that women who get added calcium from the milk that tops their bowl of cereal get more calcium in their diets than women who don’t.”
  • 47. “You’ve come a long way, baby.”