Social Media for Beginners: a guide to twitter 101 by Barbara Rozgonyi. Presented at Ragan Communications twitter bootcamp on August 14, 2009 to corporate, college, internal and PR communicators. Presentation may be scaled into a workshop. To book Barbara, call 630.207.7530 or email corywestmedia@gmail.com

1. twitter 101:
how to leverage
140 characters into__________
By Barbara Rozgonyi publisher, wiredPRworks.com
@wiredprworks on twitter.com
©2009 Barbara Rozgonyi for CoryWest Media, LLC

2. Twitter Audience

3. Agenda
Twitter’s place in the social media landscape
Twitter’s place in your strategic communications
What to do to get started and keep on tweeting
Mega missteps and danger zones - how to avoid them
Ways to efficiently maximize twitter time and effort
How to optimize 140 characters with wired writing
Top twitter tools to measure response and results
How to present a winning case for a twitter team

4. Your Takeaway
How to leverage twitter as a business communication
channel that attract prospects, connects with customers,
personalizes branding and responds to everyone,
including the media.

5. Twitter’s place in the social media landscape

6. Twitter-Sphere

7. Rank

8. Unique Visitors

9. #13 in US sites
Twitter.com users come from these countries:
42.6% United States
8.1% Germany
7.3% India
6.2% United Kingdom
2.7% Japan
Source: Alexa.com

11. Demographics

12. Median Ages
Twitter 31
MySpace 27
Facebook 26
LinkedIn 40
Source: Pew Internet and American Life Project

13. Wireless
Twitter users: 76%
Online, not on twitter: 57%

14. More Stats
72.5% of all users joined from Jan-May 2009
85.3% of all Twitter users update less than once a day
21% of users have never posted a Tweet
93.6% of users have less than 100 followers
 92.4% follow less than 100 people
Source: #sysomossurvey – what is a hashtag?

16. 11% of online adults use Twitter or update
their status online
Source: Pew Internet and American Life Project

17. Strategic Communications

18. 360 Reach
Recruiting
Lead Generation
Internal communications
Public relations
Branding
Marketing
Sales

19. Personalized
 Face
 Voice
 Humanization

20. Getting Started

21. Twitter
Name
Bio
Followers

33. Maximizing Time and Effort

37. Optimized Tweeting
 Relevant Resource
 Organized and Integrated
 Channel Connector
 Keywords
 Ordering
 Shorten links with bit.ly or budurl.com

38. Dodging the Potholes
Privacy
Time Management
Follower Policy
Strategy
Etiquette

39. Mega Missteps
Danger Zones
 Auto DMs
 Abandoning the stream
 Not responding
 Using all auto-updates
 Not knowing what’s going on at your company
 Not following the competition
 Not tracking the conversation
 Not being strategic about how, why and how

40. Business Benefits
 Launches a micro-blogging platform
 Opens new media outpost
 Expands personal connections
 Allows for strategic networking
 Builds credibility
 Adds to web presence
 Enables community marketing
 Enhances search engine optimization
 Differentiates by audience
 Positions as authority

41. Top Twitter Tools

42. PeopleBrowsr

43. Sentiment

44. twitalyzer

45. tweetreach

46. Twinfluence

47. tweetmeme

48. twitpic

49. Shortener

50. Tracker

51. Search

52. Follow Friday

53. Personal Benefits
Get to know who you are
Reach out to others
Expand your circles

54. Presenting Your Case
Search.twitter to see real-time mentions
Set up RSS for searches competitor’s
Solve questions about time and responsibility
Balance ROI = cost of being on or not
Map and match twitter to existing channels
Overcome objections before presenting

55. Agenda
Twitter’s place in the social media landscape
Twitter’s place in your strategic communications
What to do to get started and keep on tweeting
Mega missteps and danger zones - how to avoid them
Ways to efficiently maximize twitter time and effort
How to optimize 140 characters with wired writing
Top twitter tools to measure response and results
How to present a winning case for a twitter team

56. Your Takeaway
How to leverage twitter as a business communication
channel that attract prospects, connects with customers,
personalizes branding and responds to everyone,
including the media.

57. Thanks!