Social Media Marketing 101 Workshop for Business


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Wired branding is a how-to workshops for businesses and organizations who want to integrate social media marketing into their business. Created by Barbara Rozgonyi, a social media marketing keynote speaker and workshop leader, this presentation works well for Chamber of Commerce groups. For more information or to book Barbara Rozgonyi as a speaker, send an email to corywestmedia or call 630.207.7530. Visit for social media marketing and PR updates from

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Social Media Marketing 101 Workshop for Business

  1. 1. Wired Branding in The Social Media Landscape Presented by Barbara Rozgonyi for Terre Haute Chamber of Commerce
  2. 2. Contact Information <ul><li>@wiredprworks </li></ul><ul><li>[email_address] </li></ul><ul><li>630.207.7530 voice/text </li></ul>
  3. 3. Presentations <ul><li> </li></ul>
  4. 4. Survey
  5. 5. What is Social Media? <ul><li> </li></ul><ul><li> </li></ul>
  6. 8. People and their stories
  7. 12. Platforms
  8. 13.
  9. 14.
  10. 15. What is a landscape? <ul><li>a view or vista of natural scenery </li></ul><ul><li>the appearance of a place </li></ul>
  11. 22. 5 Social Media Levers* <ul><li>W – Words </li></ul><ul><li>I – Intentions </li></ul><ul><li>R – Routes </li></ul><ul><li>E – Experience </li></ul><ul><li>D – Design </li></ul><ul><li>* Developed by Barbara Rozgonyi </li></ul>
  12. 23. To LI-F-T You and Your Organization <ul><li>LI – LinkedIn </li></ul><ul><li>F – Facebook </li></ul><ul><li>T - Twitter </li></ul>
  13. 24. Outcome Time
  14. 25. Top Takeaway to Who? Why? <ul><li>To become the leader people are looking for. </li></ul><ul><li>To become the place people invest in. </li></ul><ul><li>To become the key point in a path. </li></ul>
  15. 27. Words <ul><li>Search </li></ul><ul><li>Sentiment </li></ul><ul><li>Keywords </li></ul>
  16. 28. Search <ul><li>Terms </li></ul><ul><li>Images </li></ul><ul><li>URLs </li></ul><ul><li>Sites </li></ul>
  17. 29. Search
  18. 30. Sentiment <ul><li>Twendz </li></ul><ul><li>RankSpeed </li></ul>
  19. 32. Words <ul><li>Search </li></ul><ul><li>Sentiment </li></ul><ul><li>Keywords </li></ul>
  20. 33. Intention <ul><li>Intention –noun 1. an act or instance of determining mentally upon some action or result . 2. the end or object intended; purpose . 3. intentions, a. purpose or attitude toward the effect of one's actions or conduct: a bungler with good intentions. b. purpose or attitude with respect to marriage: Our friends are beginning to ask what our intentions are. 4. the act or fact of intending. 5. Logic . a. Also called first intention , primary intention. reference by signs, concepts, etc., to concrete things, their properties, classes, or the relationships among them. b. Also called second intention , secondary intention. reference to properties, classes, or the relationships among first intentions. 6. Surgery, Medicine/Medical. a manner or process of healing , as in the healing of a lesion or fracture without granulation (healing by first intention) or the healing of a wound by granulation after suppuration (healing by second intention). 7 . meaning or significance : The intention of his words was clear. </li></ul><ul><li>Source: </li></ul>
  21. 34. Intention <ul><li>intendo   </li></ul><ul><li>to stretch, strain, try to prove </li></ul><ul><li>to extend, aim, direct, direct one's course </li></ul>
  22. 36. Intention <ul><li>Why? </li></ul><ul><li>What? </li></ul><ul><li>Who? </li></ul><ul><li>How? </li></ul>
  23. 37. Social-izing Your Organization <ul><li>Branding </li></ul><ul><li>Recruiting </li></ul><ul><li>Lead Generation </li></ul><ul><li>Internal communications </li></ul><ul><li>Public relations </li></ul><ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>Customer Service </li></ul>
  24. 38. Routes <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Something else? </li></ul>
  25. 40. Older Adults Growth in social networking from April 2009 to May 2010 88% ages 55-64 100% 65 plus
  26. 42. LinkedIn Stats <ul><li>75M members </li></ul><ul><li>200 countries </li></ul><ul><li>New member every .5 seconds </li></ul><ul><li>52% male </li></ul><ul><li>37% 35-49; 31% 50 and up </li></ul><ul><li>25% no college; 27% grad school </li></ul><ul><li>69% earn over $60,000 </li></ul><ul><li>Sources: LinkedIn and Quancast </li></ul>
  27. 43. LinkedIn <ul><li>Professional Profile </li></ul><ul><li>Group Connections </li></ul><ul><li>Recommendations </li></ul><ul><li>Authority Status </li></ul><ul><li>Company Page </li></ul>
  28. 44. LinkedIn Tips <ul><li>Keywords </li></ul><ul><li>Consistency </li></ul><ul><li>Frequency </li></ul><ul><li>Strategy </li></ul>
  29. 47. Facebook Stats <ul><li>2 B videos watched/mo </li></ul><ul><li>500 M members </li></ul><ul><li>20 M videos uploaded/day YouTube 2B </li></ul><ul><li>55% female </li></ul><ul><li>22% 13-17; 42% 18-34; 20% 35-49 </li></ul><ul><li>62% earn over $60,000 </li></ul><ul><li>47% no college </li></ul><ul><li>Sources: Facebook and Quantcast </li></ul>
  30. 52. Facebook <ul><li>Friends </li></ul><ul><li>Fans </li></ul><ul><li>Events </li></ul><ul><li>Ads </li></ul>
  31. 53. Facebook Tips <ul><li>Keywords </li></ul><ul><li>Images </li></ul><ul><li>Connections </li></ul><ul><li>Ads </li></ul>
  32. 56. Twitter Stats <ul><li>55% female </li></ul><ul><li>14% 13-17; 45% 18-34; 24% 35-49 </li></ul><ul><li>58% earn over $60K </li></ul><ul><li>49% no college </li></ul><ul><li>Source: Quantcast </li></ul>
  33. 61. Twitter <ul><li>Keywords </li></ul><ul><li>Branding </li></ul><ul><li>Shorteners </li></ul><ul><li>Followers </li></ul>
  34. 62. Twitter Tips <ul><li>Keywords </li></ul><ul><li>Topics </li></ul><ul><li>Automate </li></ul><ul><li>Followers </li></ul><ul><li>Hashtags </li></ul>
  35. 63. Experiences <ul><li>Setting </li></ul><ul><li>Characters </li></ul><ul><li>Story </li></ul><ul><li>Plot </li></ul><ul><li>Footprint </li></ul>
  36. 64. Experience Tips <ul><li>Keywords </li></ul><ul><li>Casting </li></ul><ul><li>Images </li></ul><ul><li>Repurpose </li></ul><ul><li>Audience </li></ul>
  37. 73. Design <ul><li>Purpose </li></ul><ul><li>People </li></ul><ul><li>Position </li></ul><ul><li>Platforms </li></ul><ul><li>Public Relations </li></ul>
  38. 74. Social Media Design <ul><li>Words </li></ul><ul><li>Intention </li></ul><ul><li>Routes </li></ul><ul><li>Experiences </li></ul><ul><li>Design </li></ul>
  39. 75. Action Steps <ul><li>Select keywords </li></ul><ul><li>Identify Intentions </li></ul><ul><li>Linger and Listen </li></ul><ul><li>Profile Construction </li></ul><ul><li>Connect and Update </li></ul>
  40. 76. Thank You! <ul><li>@wiredprworks on </li></ul><ul><li>630.207.7530 </li></ul><ul><li>[email_address] </li></ul>