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Mission Possible: Social Media Success


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Mission Possible: Social Media Success

  2. 2. SOCIAL MEDIA SUCCESS <ul><li>Using Social Media to Promote Your Business </li></ul><ul><ul><li>Bill Grunau, @own_your_future </li></ul></ul><ul><li>Creating a Great Facebook Page </li></ul><ul><ul><li>Terence Sheperd, @ </li></ul></ul><ul><li>Tweet Up Your Profits </li></ul><ul><ul><li>Marvin Dejean, @MDejean </li></ul></ul>
  3. 3. Tweet Up Your Profits
  4. 4. Micro Blogging
  5. 5. Real Time Communication Tool <ul><li>Twitter is a combination of these various forms of communication. </li></ul><ul><li>140 characters or less </li></ul><ul><li>shared links to </li></ul><ul><li>interesting content on the web, </li></ul><ul><li>conversations around hot topics (using hashtags), </li></ul><ul><li>photos, videos, music, </li></ul><ul><li>real-time accounts from people who are in the midst of a newsworthy event, crisis, or natural disaster. </li></ul>
  6. 6. 10 Twitter Best Practices for Brands <ul><li>Do your research before engaging customers </li></ul><ul><li>Know how your customers use Twitter. </li></ul>
  7. 7. Twitter Search <ul><li>Use Twitter Search to find out what is being said about your company, your brand, your industry and even the competition </li></ul>
  8. 8. 10 Twitter Best Practices for Brands <ul><li>  Determine organizational goals </li></ul>
  9. 9. Know The Ultimate Goal <ul><li>Customer Service </li></ul><ul><li>Sell Products </li></ul><ul><li>Provide Information on your industry </li></ul><ul><li>Strengthen existing relationships </li></ul><ul><li>Entice Prospects </li></ul>
  10. 10. 10 Twitter Best Practices for Brands <ul><li>  Utilize either a branded or personal profile </li></ul>
  11. 11. 10 Twitter Best Practices for Brands <ul><li>  Build your Twitter equity and credibility </li></ul><ul><li>You won’t succeed in building your Twitter equity by pushing out one way marketing messages about your product </li></ul>
  12. 12. Follow the 80/20 Rule 80 percent of my tweets are conversational and personal, 20 percent are about the company
  13. 13. 10 Twitter Best Practices for Brands <ul><li>5. Track metrics and conversation trends </li></ul>
  14. 14. 10 Twitter Best Practices for Brands <ul><li>One metric you absolutely must track:  how much money Twitter has saved your brand . How many issues did you solve, leads did you create, and dollars did you save through Twitter engagement versus traditional resources? </li></ul>
  15. 15. 10 Twitter Best Practices for Brands <ul><li>6. Don’t go overboard; less structure is better </li></ul><ul><li>Planning, training, coordination and integration with social tools is imperative — just don’t go overboard and create a  social media policy  that is too restrictive. </li></ul>
  16. 16. 10 Twitter Best Practices for Brands <ul><li>7. Listen and observe before engaging </li></ul>
  17. 17. 10 Twitter Best Practices for Brands <ul><li>8. Be authentic & believable </li></ul><ul><li>you and your brand need to be  believable . This means spending time listening to your community, observing it, and learning about the dynamics of that community. </li></ul>
  18. 18. 10 Twitter Best Practices for Brands <ul><li>9. Track, measure, and iterate </li></ul><ul><li>The great thing about the social web is that it’s not difficult to track the results of Twitter engagement,  </li></ul>
  19. 19. 10 Twitter Best Practices for Brands <ul><li>10. Don’t just strategize: execute! </li></ul><ul><li>By spending too much time trying to think of the best strategy, you are going to miss priceless opportunities to fix problems, answer questions, and create brand affinity with customers. </li></ul><ul><li>With Twitter your mantra should be: just get out there and try it. </li></ul>
  20. 20. What is Your Twitter IQ <ul><li>Are we using Twitter to help boost our site traffic? </li></ul><ul><li>Are we using Twitter to improve our search rankings? </li></ul><ul><li>Are we tapping Twitter to sell seasonal merchandise and excess inventory? </li></ul><ul><li>Are we using Twitter as a focus group environment? </li></ul><ul><li>Are we using Twitter to its fullest potential? </li></ul><ul><li>Are new clients finding me though Twitter? </li></ul>
  21. 21. The Twitter Road Map <ul><li>Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?” </li></ul><ul><li>Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety. </li></ul><ul><li>When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. </li></ul><ul><li>Ask questions. Twitter is GREAT for getting opinions. </li></ul><ul><li>Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her. </li></ul>
  22. 22. The Twitter Road Map <ul><li>Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “ that guy .” </li></ul><ul><li>When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc. </li></ul><ul><li>Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things. </li></ul><ul><li>Don’t toot your own horn too much. </li></ul><ul><li>Promote the heck out of others, too. </li></ul>
  23. 23. The Twitter Road Map <ul><li>You don’t have to read every tweet. </li></ul><ul><li>You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty). </li></ul><ul><li>Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation </li></ul><ul><li>Use services like  Twitter Search  to make sure you see if someone’s talking about you. Try to participate where it makes sense. </li></ul><ul><li>3rd party clients like  Tweetdeck  and  Twhirl  make it a lot easier to manage Twitter. </li></ul><ul><li>Learn quickly to use the URL shortening tools like  TinyURL  and all the variants. It helps tidy up your tweets. </li></ul><ul><li>Commenting on others’ tweets, and retweeting what others have posted is a great way to build community. </li></ul>
  24. 24. Marvin Dejean, CEO  Markcom Industries, Inc.  11046 NW 34th Manor  Coral Springs, FL 33065  P:(954) 254-9030   Twitter:@MDejean Linkedin:Marvin Dejean