This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of four major social media platforms: Google Plus, LinkedIn, Twitter, and Pinterest. Google Plus has 369 million active users but isn't as user-friendly as other platforms. LinkedIn is focused on professional networking and information but has limited sharing capabilities. Twitter allows monitoring of campaigns with hashtags and reaching large audiences but is limited to 140 characters. Pinterest drives strong product sales through image pins but primarily attracts female users.

1. SWOT Analysis
-BY RADHIKA ASHER

2. Objective
 SWOT Analysis of Google Plus, LinkedIn, Twitter
and Pinterest

3. Google Plus
Strengths
1. Pages and
posts show up
in organic
searches
2. 369 Million
active users and
growing
Weakness
Isn’t user
friendly like
other social
media platforms
Opportunities
Integrating
Google+ posts,
profiles and
other content
into Google
searches
Threats
Other social
networks are
cropping up that
cater to their
own country and
language of
origin

4. LinkedIn
Strengths
1. Professional
Information
2. LinkedIn
Today
Weakness
Sharing is
limited
Opportunities
1. Changing
attitude onwards
employment
2. Growing
Premium
Subscription
Threats
1. High
marketing and
R&D costs
2. Potential
Future
competition

5. Twitter
Strengths
1. Monitor
Campaigns with
Hashtag
2. Reaching
local/global
audience
Weakness
1. Limited to
140 characters
2. Potential
overload
Opportunities
Lack of
database that
would allow for
targeted
marketing and
sales effort
Threats
Small brands that
operate digitally
and are better
adapted on
online
relationship
building and
marketing

6. Pinterest
Strengths
Product image
pins and re-pins
drive more sales
than any other
channel
Weakness
Majority of
users are women
(72%-97%)
Opportunities
Pinterest is ever-growing
and
expanding their
business,
making it have a
wider audience.
Threats
Some pins are
scams or spam.
This can be a
question on the
credibility

7. THANK YOU