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Analytics : their value 
for developing 
business ideas 
By Simon Cocking & Ross Canning
1. Analytics, intro 
On all major platforms, 
including Google, Facebook, Twitter, 
Wordpress
2. What they tell you? 
User age, gender, geolocation, 
browser, device & operating system 
used. 
Helps find ideal target customers.
3. Why is this useful? 
The better you can target your ads, social 
media strategy, and campaigns. 
The more success you will have in reaching 
your optimal market
4. Case study experience. Ross - MMA 
Ross used different types of ads for his 
MMA site, good knowledge on what 
worked, what didn’t. 
Real-time demo google analytics
5. How can I learn how to use 
Analytics? 
Google Analytics academy, you can do free courses 
https://analyticsacademy.withgoogle.com/course02
Twitter Analytics also https://analytics.twitter.com/about 
And Facebook too https://www.facebook.com/help/search/? 
q=insights
Thanks, you’ve been awesome!

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How Analytics Help Develop Successful Business Ideas

  • 1.
  • 2. Analytics : their value for developing business ideas By Simon Cocking & Ross Canning
  • 3. 1. Analytics, intro On all major platforms, including Google, Facebook, Twitter, Wordpress
  • 4.
  • 5. 2. What they tell you? User age, gender, geolocation, browser, device & operating system used. Helps find ideal target customers.
  • 6. 3. Why is this useful? The better you can target your ads, social media strategy, and campaigns. The more success you will have in reaching your optimal market
  • 7.
  • 8. 4. Case study experience. Ross - MMA Ross used different types of ads for his MMA site, good knowledge on what worked, what didn’t. Real-time demo google analytics
  • 9. 5. How can I learn how to use Analytics? Google Analytics academy, you can do free courses https://analyticsacademy.withgoogle.com/course02
  • 10.
  • 11.
  • 12. Twitter Analytics also https://analytics.twitter.com/about And Facebook too https://www.facebook.com/help/search/? q=insights