Intro to Twitter Basics with Katrina Kokoska
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This document introduces Twitter and provides guidance on using it effectively. It defines common Twitter terms like tweets, follows, hashtags and retweets. It also outlines best practices for Twitter including engaging with others, using relevant hashtags and keeping tweets interesting. Recommended tools for managing Twitter accounts are also listed. The goal is to help users understand Twitter and optimize their presence on the platform.
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Intro to Twitter Basics with Katrina Kokoska
- 1. Intro to Twitter with Katrina (Scooter) Kokoska @kkokoska // kkokoska@schipul.com
- 2. What We’ll Cover • What is Twitter • The Twitter Basics • Using Twitter • Getting Started • Twitter Tools @kkokoska
- 4. Tweet Speak • Tweet: A post on Twitter, 140 char. max. Not editable. • Follow: Subscribe to a Twitter user’s post feed. • Unfollow: Unsubscribe from a post feed. • Block: Prevents a specific logged in user from seeing your content • Mention: Using @username in a Tweet to tag another Twitter user. @kkokoska
- 5. Tweet Speak • DM: Direct Message. You can only send to folks who follow you. • Hashtag (#): Used before relevant keywords to categorize Tweets so they show more easily in a Twitter search. • Tiny URLs: URLs created by using a shortener. (bit.ly) • RT: Retweet • HT: Hat tip • OH: Overheard @kkokoska
- 6. Other Cool Stuff • Privacy Settings • Location tagging • Pictures • Trending Topics • Finding people on Twitter @kkokoska
- 7. Twitter Search • Basic vs. Advanced • Twitter Search Operators “happy hour” near:’houston’ happy hour near:’houston’ within:20mi “happy hour” happy since: 2011-5-5 happy OR hour happy until: 2011-5-5 happy –hour #happyhour happy –hour from:kkokoska happy happy ? to:kkokoska @kkokoska happy filter:links happy source:twitterfeed @kkokoska
- 8. DO! • Keep your handle obvious – Avoid underscores and numbers • Listen first! Then engage. • Be interesting • Promote your blog, events, causes – 3 to 1 rule • Promote/Quote others • Tell people you’re on Twitter. @kkokoska
- 9. How Does Your Page Stack Up? • Squint Test -Obvious handle and image -Link back to website -Background matches branding -@replies, links, #s in content -Shortened links • Bonus Points -Custom background -Who’s Tweeting? @kkokoska
- 10. DON’T! • Overtweet • Tweet about the mundane. • Totally automate • Be a bully • Hide associations • Be self-involved @kkokoska
- 11. You’re Doing it Right! @Mortons @Zappos Surprises networked fan at airport with a Culture and customer service full meal. @ComcastCares @CoffeeGroundz Online Customer Service Local Houston coffee house connect online and attributes 50% increase in business to Twitter. @kkokoska
- 12. Twitter Tools • Hootsuite • Sprout Social • Twitterfeed – Autotweets from RSS Feed • Tweetdeck – Desktop tool • Tweetgrid – Creates search dashboard • Tweetchat – Manage community chats • Twit pic – Post photos @kkokoska
- 13. Thank You! Katrina (Scooter) Kokoska @kkokoska kkokoska@schipul.com
Editor's Notes
- To offer a really formal definition, Wikipedia says this about Twitter: Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011,[6] generating over 200 million tweets and handling over 1.6 billion search queries per day.[3][8][9] It is sometimes described as "the SMS of the Internet.No “Friendship”Early adoptersTend to follow much more people because it’s not just about keeping up with your friends, it’s about being in the know. It’s a lot like a more personal Google ReaderShorter shelf life on TweetsGreat for: knowledge sharingOne on one personal attentionCustomer Service