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Intro to Twitter

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Intro to Twitter

  1. 1. Intro to Twitter with Katrina (Scooter) Kokoska@kkokoska // kkokoska@schipul.com
  2. 2. What We’ll Cover • What is Twitter • The Twitter Basics • Using Twitter • Getting Started • Twitter Tools@kkokoska
  3. 3. What is Twitter?
  4. 4. Tweet Speak • Tweet: A post on Twitter, 140 char. max. Not editable. • Follow: Subscribe to a Twitter user’s post feed. • Unfollow: Unsubscribe from a post feed. • Block: Prevents a specific logged in user from seeing your content • Mention: Using @username in a Tweet to tag another Twitter user.@kkokoska
  5. 5. Tweet Speak • DM: Direct Message. You can only send to folks who follow you. • Hashtag (#): Used before relevant keywords to categorize Tweets so they show more easily in a Twitter search. • Tiny URLs: URLs created by using a shortener. (bit.ly) • RT: Retweet • HT: Hat tip • OH: Overheard@kkokoska
  6. 6. Other Cool Stuff • Privacy Settings • Location tagging • Pictures • Trending Topics • Finding people on Twitter@kkokoska
  7. 7. Twitter Search • Basic vs. Advanced • Twitter Search Operators “happy hour” near:’houston’ happy hour near:’houston’ within:20mi “happy hour” happy since: 2011-5-5 happy OR hour happy until: 2011-5-5 happy –hour #happyhour happy –hour  from:kkokoska happy  happy ? to:kkokoska @kkokoska happy filter:links happy source:twitterfeed@kkokoska
  8. 8. DO! • Keep your handle obvious – Avoid underscores and numbers • Listen first! Then engage. • Be interesting • Promote your blog, events, causes – 3 to 1 rule • Promote/Quote others • Tell people you’re on Twitter.@kkokoska
  9. 9. How Does Your Page Stack Up? • Squint Test -Obvious handle and image -Link back to website -Background matches branding -@replies, links, #s in content -Shortened links • Bonus Points -Custom background -Who’s Tweeting?@kkokoska
  10. 10. DON’T! • Overtweet • Tweet about the mundane. • Totally automate • Be a bully • Hide associations • Be self-involved@kkokoska
  11. 11. You’re Doing it Right!@Mortons @ZapposSurprises networked fan at airport with a Culture and customer servicefull meal. @ComcastCares@CoffeeGroundz Online Customer ServiceLocal Houston coffee house connectonline and attributes 50% increase inbusiness to Twitter.@kkokoska
  12. 12. Twitter Tools • Hootsuite • Sprout Social • Twitterfeed – Autotweets from RSS Feed • Tweetdeck – Desktop tool • Tweetgrid – Creates search dashboard • Tweetchat – Manage community chats • Twit pic – Post photos@kkokoska
  13. 13. Thank You!Katrina (Scooter) Kokoska@kkokoskakkokoska@schipul.com

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