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Twitter 101

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Want to take your Twitter to the next level? Check out my tips and tricks for your twitter account.

Published in: Social Media, Marketing

Twitter 101

  1. 1. helloericritter.com Compiled by: 1 Twitter 101 Eric Ritter
  2. 2. helloericritter.com 2 Source: http://instagram.com/p/nm695/
  3. 3. helloericritter.com People use social media to get the things they need from each other, rather than from traditional institutions like corporations. 3
  4. 4. helloericritter.com No more middle men. 4
  5. 5. helloericritter.com Be approachable. Be authentic. Share things that make people feel intelligent or in the know. 5
  6. 6. helloericritter.com SocialMediaStrategy ‣ Plan ‣ Create ‣ Measure 6
  7. 7. helloericritter.com HowToPlanYourSocialMedia ‣ Choose a focus ‣ Sales ‣ Awareness ‣ Loyalty ‣ Pick success metrics(KPIs) ‣ Clicks / Conversions ‣ Growth / Likes ‣ Engagement ‣ Influence 7
  8. 8. helloericritter.com HowtoCreateContent ‣ Content creation needs to be driven by: ‣ Attributes: Specifics of the brands products & services. ‣ Aspirations: What the brand stands for or mission. 8
  9. 9. helloericritter.com HowtoCreateContent ‣ A good content strategy inspires conversation ‣ 1) Evergreen: promotes core values ‣ 2) Real-time: leverage the cultural zeitgeist and connect to it. ‣ Planned spontaneity ‣ Around specific events ‣ A successful content strategy is always experimenting ‣ Continue doing what works 9
  10. 10. helloericritter.com HowtoMeasure ‣ Create a baseline ‣ Chart your KPIs ‣ Discover opportunities 10
  11. 11. helloericritter.com 11 Source: http://moz.com/beginners-guide-to-social-media/twitter
  12. 12. helloericritter.com Twitter ‣ It’s all about Information ‣ People love being the first to know and tell others about it ‣ Twitter is about being the first to know something ‣ People share things that make them feel intelligent / in the know (informative / news) ‣ Tweet Lifespan: 24-48 hours 12
  13. 13. helloericritter.com ‣ Tweet: A 140-character message. ‣ Retweet (RT): Re-sharing or giving credit to someone else. ‣ Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow. ‣ Handle: Your username. ‣ Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). ‣ Direct Message (DM): A private, 140-character message between two people. You may only DM a user who follows you. ‣ Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). 13
  14. 14. helloericritter.com #Hashtag 14
  15. 15. helloericritter.com 15 Source: http://jennstrends.com/format-new-twitter-header-image-2014/
  16. 16. helloericritter.com Postingoptions 16
  17. 17. helloericritter.com SharingANewBlog 17 Posting Strategy: ✓ On publish ✓ 1 hour later ✓ 3 hours later ✓ Next day ✓ Next week ✓ Next month ✓ Two months Source: https://blog.kissmetrics.com/double-your-social-media-traffic/
  18. 18. helloericritter.com BestPractice:KeepTweetsShort 18 #ProTip: Leave enough room for people to RT you. Source: Dan Zarrella
  19. 19. helloericritter.com BestPractice:UseTwitter Handles 19 #ProTip: Including a user or brand’s handle will increase the chances that they will RT you.
  20. 20. helloericritter.com BestPractice:KnowReplyversus Mention 20 #ProTip: Anyone who follows both the person being tweeted at AND the tweeter can see a “reply” tweet.
  21. 21. helloericritter.com 21 Tweets with one or two hashtags receive 21%higher engagement than those with three or more hashtags. Source: Salesforce
  22. 22. helloericritter.com UseHashtags Judiciously Including more than two in a tweet is probably overkill, and you only need to tag the most important word that represents the theme of your tweet. Source: Twitter 22
  23. 23. helloericritter.com Don’tForce TrendingHashtags 17% of the top 1,000 search terms on Twitter “churn over” on an hourly basis. Source: Twitter 23
  24. 24. helloericritter.com BestPractice:IncorporateVisual Content 24 Source: Simply Measured
  25. 25. helloericritter.com BestPractice:DirectlyUpload PhotostoTwitter 25 [NO]
  26. 26. helloericritter.com BestPractice:DirectlyUpload PhotostoTwitter 26 [YES]
  27. 27. helloericritter.com BestPractice:DirectlyUpload PhotostoTwitter 27 Source: Simply Measured
  28. 28. helloericritter.com BestPractice:PlaceLinksin MiddleofTweet 28 Source: Dan Zarrella
  29. 29. helloericritter.com BestPractice:IncludeLinksin ProfileBio 29
  30. 30. helloericritter.com BestPractice:UseShortened Links 30 #ProTip: Links can be around 20 characters before they get cropped with an ellipses.
  31. 31. helloericritter.com BestPractice:OptimizePosting Schedule 31 Source: followerwonk.com
  32. 32. helloericritter.com 32
  33. 33. helloericritter.com MoreResources ‣ http://blog.kissmetrics.com/twitter-marketing-guide/ ‣ http://followerwonk.com/ ‣ http://moz.com/beginners-guide-to-social-media/twitter
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  34. 34. helloericritter.com 34 Thank You Twitter @EricRitter Email eric@helloericritter.com

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