Panoramic PR For Parks and Recreation

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Panoramic PR: Effortlessly Transform Ordinary PR into Captivating 3D Marketing Travel into the world of 3D marketing via Panoramic PR. Learn how to convert basic press releases into multi-purpose marketing tools that will save you time and deliver 3D results. All attendees will receive a 3D marketing/PR planning guide. Have questions before the session starts? Send them to @wiredPRworks on twitter. Hashtag for this session is #IPRA Note: 3D glasses optional. Learning Outcomes: 1. Participants will learn how to revise outdated, traditional press releases into a modern, vibrant social news release format. 2. Participants will learn how to repurpose publicity as a marketing tool across direct, digital and dynamic channels.

Panoramic PR
How to Effortlessly Transform
Ordinary PR into
Extraordinary 3D Marketing
Illinois Park and Recreation Association
Illinois Association of Park Districts
Presented By Barbara Rozgonyi,
CEO of CoryWest Media LLC
wiredPRworks.com
©2013 Barbara Rozgonyi | CoryWest Media, LLC

“It's cold outside and I can't wear mittens
because they're not flattering to my hands!" –
Tom Haverford, Parks and Rec

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

What Does PR Mean?

©2013 Barbara Rozgonyi | CoryWest Media, LLC

What is Panoramic PR Today?
• Press Release

• People + Reporters

• Personality + Reputation

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Press Release
Edward Louis Bernays Ivy Lee

©200-2011 Barbara Rozgonyi for
CoryWest Media, LLC

People and Reporters
• Age: 100 years • Age: < 10 years

• Format: double-spaced • Format: multimedia

• Target: Media outlets • Target: Layered

• Track-able: placements • Track-able: variable

• Lifespan: usually short • Lifespan: infinite bounce

• Share-able: no • Share-able: yes, yes, yes!

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Personality + Reputation
• Your Traits Here • Their Words Here

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

What is 3D Branding Tomorrow?
Digital / Search
Direct / Social
Dynamic / Story

©2013 Barbara Rozgonyi | CoryWest Media, LLC

An Unexpected Journey

copyright 2012 Barbara Rozgonyi
wiredPRworks.com

Digital .:. Search

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Researching Keywords

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Anchoring Links

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Optimizing Content

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Direct .:. Social

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Mapping Media

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Indentifying Influencers

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Fortifying Your Footprint

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Dynamic .:. Story

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Crafting Headlines

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Staging Interest

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

Maximizing Multimedia

©2013 Barbara Rozgonyi | CoryWest Media, LLC

Distribution .:. Sensation – all!

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

Insure Success
• Choose relevant keywords
• Be consistent
• Distribute news frequently
• Assess results
• Refocus strategies

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

Action Steps
• Editorial Calendar
• Distribution List
• Create
• Send
• Track

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

Let’s Continue the Conversation

• http://wiredprworks.com
• http://facebook.com/wiredPRworks
• @wiredPRworks on twitter.com
• LinkedIn http://BarbaraRozgonyi.com

©2013 Barbara Rozgonyi | CoryWest
Media, LLC

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Panoramic PR For Parks and Recreation

1. Panoramic PR How to Effortlessly Transform Ordinary PR into Extraordinary 3D Marketing Illinois Park and Recreation Association Illinois Association of Park Districts Presented By Barbara Rozgonyi, CEO of CoryWest Media LLC wiredPRworks.com ©2013 Barbara Rozgonyi | CoryWest Media, LLC

6. People and Reporters • Age: 100 years • Age: < 10 years • Format: double-spaced • Format: multimedia • Target: Media outlets • Target: Layered • Track-able: placements • Track-able: variable • Lifespan: usually short • Lifespan: infinite bounce • Share-able: no • Share-able: yes, yes, yes! ©2013 Barbara Rozgonyi | CoryWest Media, LLC

35. Let’s Continue the Conversation • http://wiredprworks.com • http://facebook.com/wiredPRworks • @wiredPRworks on twitter.com • LinkedIn http://BarbaraRozgonyi.com ©2013 Barbara Rozgonyi | CoryWest Media, LLC

Panoramic PR For Parks and Recreation

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