Using Social Media Tools Everything you need to know to Tweet, get LinkedIn, show your Facebook and be a Blogger in 60 min...
What you will learn <ul><li>How to navigate the Social Media landscape. </li></ul><ul><li>Why you should care about Social...
The Social Media Landscape
Just the Tip of the Iceberg
Why Should I Care? <ul><li>Three Reasons </li></ul><ul><ul><li>People are talking about you. </li></ul></ul><ul><ul><li>Tr...
Multiple Channel Communication <ul><li>Media Gatekeepers are less important. </li></ul><ul><li>Multiple Channels lead to M...
Risks and Rewards <ul><li>Social Media allows for instant monitoring. </li></ul><ul><li>Ignore at your peril. </li></ul><u...
Strategy Must Be Defined <ul><li>You wouldn’t leave on a trip without a map. </li></ul><ul><li>Certain channels work bette...
A Channel for Every Goal <ul><li>Choose channels according to strategy. </li></ul><ul><li>One channel may not work for eve...
Multiple Channel Strategy Blog Facebook Twitter
Twitter <ul><li>A microblog, social networking site. </li></ul><ul><li>Instant messages less than 140 characters. </li></u...
Court Tweeters
Facebook <ul><li>Facebook a lifestreaming and social network. </li></ul><ul><li>Allows organizations to create pages. </li...
Facebook Groups
What Are People Saying Monitor comments, news and feedback with Google Alerts and RSS
Resources <ul><li>Twitter.com – Build community </li></ul><ul><li>Facebook.com – Involve constituents </li></ul><ul><li>Wo...
Discussion: SM in the courtroom <ul><li>Social media tools change the rules. </li></ul><ul><li>Juror cellphones. </li></ul...
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Court Camp Social Media Tools

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Using Social Media Tools

Everything you need to know to Tweet, get LinkedIn, show your Facebook and be a Blogger in 60 minutes or less.

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Court Camp Social Media Tools

  1. 1. Using Social Media Tools Everything you need to know to Tweet, get LinkedIn, show your Facebook and be a Blogger in 60 minutes or less. Michael S. Sommermeyer Clark County (Nevada) Courts Ashley G. Stollar Georgia Administrative Office of the Courts
  2. 2. What you will learn <ul><li>How to navigate the Social Media landscape. </li></ul><ul><li>Why you should care about Social Media. </li></ul><ul><li>How to create a Social Media Strategy for communication and monitoring. </li></ul><ul><li>An examination of Social Media Tools. </li></ul>
  3. 3. The Social Media Landscape
  4. 4. Just the Tip of the Iceberg
  5. 5. Why Should I Care? <ul><li>Three Reasons </li></ul><ul><ul><li>People are talking about you. </li></ul></ul><ul><ul><li>Traditional media are no longer the only game in town. </li></ul></ul><ul><ul><li>Engagement leads to better relationships with your constituents. </li></ul></ul>
  6. 6. Multiple Channel Communication <ul><li>Media Gatekeepers are less important. </li></ul><ul><li>Multiple Channels lead to Multiple Strategies. </li></ul><ul><li>Traditional media vs. new media. </li></ul>
  7. 7. Risks and Rewards <ul><li>Social Media allows for instant monitoring. </li></ul><ul><li>Ignore at your peril. </li></ul><ul><li>Tell your story directly to many audiences. </li></ul><ul><li>Time intensive and requires diligence. </li></ul><ul><li>Rapid response. </li></ul>
  8. 8. Strategy Must Be Defined <ul><li>You wouldn’t leave on a trip without a map. </li></ul><ul><li>Certain channels work better for tasks than others. </li></ul><ul><li>Strategy dictates the channel used. </li></ul><ul><li>Just because it’s there doesn’t mean you have to use it. </li></ul>
  9. 9. A Channel for Every Goal <ul><li>Choose channels according to strategy. </li></ul><ul><li>One channel may not work for every goal. </li></ul><ul><li>Certain channels require content creation – others require content monitoring. </li></ul>
  10. 10. Multiple Channel Strategy Blog Facebook Twitter
  11. 11. Twitter <ul><li>A microblog, social networking site. </li></ul><ul><li>Instant messages less than 140 characters. </li></ul><ul><li>Massive adoption. </li></ul><ul><li>Users = Tweeters </li></ul><ul><li>Messages = Tweets </li></ul>
  12. 12. Court Tweeters
  13. 13. Facebook <ul><li>Facebook a lifestreaming and social network. </li></ul><ul><li>Allows organizations to create pages. </li></ul><ul><li>Users join Fan and Group pages. </li></ul>
  14. 14. Facebook Groups
  15. 15. What Are People Saying Monitor comments, news and feedback with Google Alerts and RSS
  16. 16. Resources <ul><li>Twitter.com – Build community </li></ul><ul><li>Facebook.com – Involve constituents </li></ul><ul><li>Wordpress.org – Create/Distribute content </li></ul><ul><li>Linkedin.com – Build Professional relationships </li></ul><ul><li>Google Alerts – Monitor social media </li></ul>
  17. 17. Discussion: SM in the courtroom <ul><li>Social media tools change the rules. </li></ul><ul><li>Juror cellphones. </li></ul><ul><li>Cellphone cameras. </li></ul><ul><li>Decorum and vigilance required. </li></ul>

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