Successfully reported this slideshow.
Social Media 101<br />The Big 3 (or is it 4? Or maybe 5? Or 6? or....)<br />
“ANY media connected to the internet that enables interaction between two or more people.”<br />Also referred to as:<br />...
What Social Media is…<br /><ul><li>Connecting people online
Having conversations and exchanging information
Connecting consumers with brands/Two-way
A way for brands to strengthen communities
Viral, via mobile and web based platforms</li></ul>What Social Media is Not …<br /><ul><li>Social media is not FREE.  Take...
A strategy
Broadcasting/One-way
The are no real experts or gurus</li></li></ul><li>Among Internet users<br />• 62% use social networking<br />sites<br />–...
Social Media Marketing Landscape and Worldwide Users<br />Twitter<br />  300 million <br />(Feb2011)<br />You tube<br />49...
For Boomers, this is RadicalFor Generation Y, this is Business As Usual<br />Today’s Reality <br /><ul><li>Consumers incre...
We expect instant, transparent and authentic information
We want to be part of the conversation; we don’t want to be marketed at
We feel overwhelmed by information because we don’t always know how to filter information
Word of mouth and trusted sources are more important than ever</li></ul>http://www.peoplecanfly.com/blog/2011/01/never-tru...
Advantages?<br />Drives traffic to your website<br />Good for SEO<br />Establishes you as an expert<br />Nurtures relation...
How Can Social Media Help A Business?<br />Social media can help your brand. <br />Social media can bring in more leads. <...
So where do I start? What do I start with?<br />
Facebook<br />What is it?<br />Users may create a personal profile, add other users as friends, and exchange messages, inc...
Existing user can    Login Here<br />New user can    Signup Here<br />
Here you can search your friends<br />Here you can update your status<br />Account <br />setting<br />You can edit your pr...
Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media...
What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to ...
Facebook Evolution<br />
FacebookEtiquette<br /><ul><li> Don’t post too often
 Don’t link your twitter stream into Facebook
 Be honest!
 Reply to comments</li></li></ul><li>Twitter<br />What is it?<br />Twitter enables users to send and read text-based posts...
All About Twitter<br />Setting up your account<br />www.twitter.com<br />
New user can signup here<br />Existing user can Login here<br />
Here you can search your friends<br />You can share your status with link<br />Your Followers<br />You can find your frds ...
Know the basics…<br /><ul><li>140 characters
Concept of “Followers”
Who sees what?
@name
# tags
Short URLs
Re-Tweets
DM (direct message) – only to followers
Auto DM / auto-follow
Upcoming SlideShare
Loading in …5
×

Social media 101

602 views

Published on

Given October 12, 2011 for Women Entrepreneurs group.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social media 101

  1. 1. Social Media 101<br />The Big 3 (or is it 4? Or maybe 5? Or 6? or....)<br />
  2. 2. “ANY media connected to the internet that enables interaction between two or more people.”<br />Also referred to as:<br />Web 2.0<br />Digital media<br />New Media<br />Social Networking<br />What is social media<br />
  3. 3. What Social Media is…<br /><ul><li>Connecting people online
  4. 4. Having conversations and exchanging information
  5. 5. Connecting consumers with brands/Two-way
  6. 6. A way for brands to strengthen communities
  7. 7. Viral, via mobile and web based platforms</li></ul>What Social Media is Not …<br /><ul><li>Social media is not FREE. Takes time investment and engagement
  8. 8. A strategy
  9. 9. Broadcasting/One-way
  10. 10. The are no real experts or gurus</li></li></ul><li>Among Internet users<br />• 62% use social networking<br />sites<br />– 50% share photos<br />– 33% create content tags<br />– 32% contribute rankings and<br />ratings<br />– 30% share personal creations<br />• 26% post comments on sites<br />and blogs<br />• 24% use Twitter<br />– Or other status update features<br />• 14% are bloggers<br />• 45% own DVRs<br />– up from 3% in 2002<br />• 52% own laptops<br />– up from 30% in 2006<br />• 42% own game consoles<br />• 4% own tablet computer<br />– iPad<br />• 5% own e‐book readers<br />– Kindle<br />• 47% own MP3 players<br />– up from 11% in 2005<br />
  11. 11.
  12. 12. Social Media Marketing Landscape and Worldwide Users<br />Twitter<br /> 300 million <br />(Feb2011)<br />You tube<br />490 million <br />every month<br />FACEBOOK<br />600 million[5][6] <br />(active in Jan 2011)<br />MySpace<br /> 34 million (March 2011)<br />LinkedIn<br />100 million <br />(March 2011)<br />
  13. 13. For Boomers, this is RadicalFor Generation Y, this is Business As Usual<br />Today’s Reality <br /><ul><li>Consumers increasingly trust strangers for movie, book, travel, job, career and restaurant recommendations
  14. 14. We expect instant, transparent and authentic information
  15. 15. We want to be part of the conversation; we don’t want to be marketed at
  16. 16. We feel overwhelmed by information because we don’t always know how to filter information
  17. 17. Word of mouth and trusted sources are more important than ever</li></ul>http://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/<br />
  18. 18. Advantages?<br />Drives traffic to your website<br />Good for SEO<br />Establishes you as an expert<br />Nurtures relationships with customers<br />
  19. 19. How Can Social Media Help A Business?<br />Social media can help your brand. <br />Social media can bring in more leads. <br />You can get valuable customer feedback<br />You can inform customers of company news<br />You can interact with customers<br />
  20. 20. So where do I start? What do I start with?<br />
  21. 21. Facebook<br />What is it?<br />Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. <br />Why use it?<br />Create a customizable presence for your business and connect with your customers on a more personal level<br />How to use it?<br />Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections<br />
  22. 22. Existing user can Login Here<br />New user can Signup Here<br />
  23. 23. Here you can search your friends<br />Here you can update your status<br />Account <br />setting<br />You can edit your profile<br />Facebook Advertisement<br />Your Current updated Status<br />Online Chat frds<br />Your Friends<br />
  24. 24. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />Provide valuable content<br />Encourage interaction<br />
  25. 25. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />Canvass opinion – create polls<br />Encourage your community to share<br />
  26. 26. Facebook Evolution<br />
  27. 27. FacebookEtiquette<br /><ul><li> Don’t post too often
  28. 28. Don’t link your twitter stream into Facebook
  29. 29. Be honest!
  30. 30. Reply to comments</li></li></ul><li>Twitter<br />What is it?<br />Twitter enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets<br />Why use it?<br />Communicate with your customers about events, promotions, special offers, and more<br />How to use it?<br />Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”<br />
  31. 31. All About Twitter<br />Setting up your account<br />www.twitter.com<br />
  32. 32. New user can signup here<br />Existing user can Login here<br />
  33. 33. Here you can search your friends<br />You can share your status with link<br />Your Followers<br />You can find your frds via Gmail etc<br />Recent updates<br />
  34. 34. Know the basics…<br /><ul><li>140 characters
  35. 35. Concept of “Followers”
  36. 36. Who sees what?
  37. 37. @name
  38. 38. # tags
  39. 39. Short URLs
  40. 40. Re-Tweets
  41. 41. DM (direct message) – only to followers
  42. 42. Auto DM / auto-follow
  43. 43. Etiquette
  44. 44. Why it’s so viral!</li></li></ul><li>Twitter Evolution<br />
  45. 45. What To Tweet?<br />Come up with a strategy and stick to it<br />Always consider your target market<br />Keep it relevant and on topic<br />Ask for input<br />
  46. 46. Getting People to Follow You<br />Follow People<br />Add buttons to your website<br />Tweet interesting and relevant content<br />Engage people in conversation and RT them<br />Add social media links to all your printed material<br />
  47. 47. Profile Tips<br />Add a good profile pic<br />Personalise your link<br />Get recommendations<br />Rename your websites<br />Add applications<br />
  48. 48. Making Connections<br />
  49. 49. What else can you do?<br />Participate in groups – start groups<br />Questions and Answers<br />Add your company profile<br />Events<br />
  50. 50. Creating a Channel<br /><ul><li>Sign up
  51. 51. Username - branding
  52. 52. Key word dense description
  53. 53. Website
  54. 54. Keywords
  55. 55. Location
  56. 56. Education, Interests etc. etc. etc
  57. 57. Have a channel? Upgrade</li></li></ul><li>YouTube Basics<br /><ul><li>Be professional (quality)
  58. 58. Stay focused – short and sweet (you do have 10 minutes)
  59. 59. Make it useful
  60. 60. Inexpensive
  61. 61. Simple distribution
  62. 62. Focus on the first 10 seconds (capture)
  63. 63. Be yourself</li></li></ul><li>Content Ideas<br /><ul><li>Presentations
  64. 64. Training videos
  65. 65. Help
  66. 66. Marketing
  67. 67. Events
  68. 68. Interviews with experts (pssst... you are an expert too)
  69. 69. Contests
  70. 70. Video Blog
  71. 71. Testimonials
  72. 72. Message from the president</li></li></ul><li>Tools vs. Strategy<br />
  73. 73. Definition of a Social Media Strategy<br /><ul><li>Strategy answers the “why” and integrates with the “what” and the “how”
  74. 74. Sometimes strategy is as much what not to do and what to do
  75. 75. You can’t be everywhere, strategy defines the most effective channels and way to be communicating</li></li></ul><li><ul><li>Is your strategy just a tactic? i.e. Streaming in your blog posts on Facebook is not a strategy
  76. 76. A social media strategy is more than just the marketing department – involve all areas of your business such as recruitment, customer service</li></li></ul><li>For Social Media Success, Ask Yourself:<br /><ul><li>Who should manage your company’s social networks?
  77. 77. Where do your audiences gather?
  78. 78. What content can you/should you promote via social media?
  79. 79. Do you have the right policies in place to include social media within your organization? </li></li></ul><li>How to Understand Your Audiences<br /><ul><li>Who are your target audiences online?
  80. 80. Check website analytics and discover what social media sites are directing traffic to your page
  81. 81. Where are these audiences talking about your brand already?
  82. 82. Is your company engaging in conversation with your audience?</li></li></ul><li>Gathering Intelligence<br /><ul><li>Define your audiences
  83. 83. Find online channels where they “gather”
  84. 84. Identify the advocates and the influencers (they are different)
  85. 85. Listen to the top conversation topics being talked about – what matters to them
  86. 86. Analyze your brand data
  87. 87. Conduct a competitive analysis</li></li></ul><li>Building a Plan <br /><ul><li>Develop a content strategy
  88. 88. Determine how you will connect with your audiences
  89. 89. Define your goals for social media & what/how you want to influence
  90. 90. Develop a plan based on what makes sense for the brand, your interaction tolerance and how other channels will be integrated
  91. 91. Monitor, measure and optimize</li></li></ul><li>Helpful Links and Tools<br />URL Shortners:<br /><ul><li>TinyURL
  92. 92. Bit.ly
  93. 93. Goo.gl</li></ul>Monitoring Tools:<br /><ul><li>Hootsuite
  94. 94. Tweet Deck
  95. 95. Sprout Social
  96. 96. Social Oomph</li></ul>Listening Tools:<br /><ul><li>Twellow
  97. 97. Technorati
  98. 98. Social Mention</li></ul>Where the experts are:<br /><ul><li>mashable.com
  99. 99. socialmediaexaminer.com
  100. 100. ragan.com
  101. 101. hubspot.com</li></li></ul><li>Social Media Disclaimer<br /><ul><li> Social Media is not ROCKET SCIENCE!
  102. 102. Not all online strategies will be effective for all business types.
  103. 103. It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness.</li></li></ul><li>Summary <br /><ul><li>Social media is not going away any time soon – it’s becoming more and more crucial for marketing campaigns.
  104. 104. If you don’t have a cohesive social media strategy, your presence on social platforms will not meet expectations.
  105. 105. Developing a strategy takes intelligence and planning to develop your company’s target audience, messages and plan of action.
  106. 106. If you are a complex system, you especially need a consistent, strategic message, backed by a researched plan, for your multiple branches, locations, etc. </li></li></ul><li>Thank You!<br />Questions?<br />Connect with me:<br />twitter.com/heatherinregina<br />Google +: Heather Saylor<br />saylor.heather@gmail.com<br />

×