Social Media 101<br />The Big 3 (or is it 4? Or maybe 5? Or 6? or....)<br />
“ANY media connected to the internet that enables interaction between two or more people.”<br />Also referred to as:<br />Web 2.0<br />Digital media<br />New Media<br />Social Networking<br />What is social media<br />
What Social Media is…<br /><ul><li>Connecting people online
Having conversations and exchanging information
The are no real experts or gurus</li></li></ul><li>Among Internet users<br />• 62% use social networking<br />sites<br />– 50% share photos<br />– 33% create content tags<br />– 32% contribute rankings and<br />ratings<br />– 30% share personal creations<br />• 26% post comments on sites<br />and blogs<br />• 24% use Twitter<br />– Or other status update features<br />• 14% are bloggers<br />• 45% own DVRs<br />– up from 3% in 2002<br />• 52% own laptops<br />– up from 30% in 2006<br />• 42% own game consoles<br />• 4% own tablet computer<br />– iPad<br />• 5% own e‐book readers<br />– Kindle<br />• 47% own MP3 players<br />– up from 11% in 2005<br />
Social Media Marketing Landscape and Worldwide Users<br />Twitter<br /> 300 million <br />(Feb2011)<br />You tube<br />490 million <br />every month<br />FACEBOOK<br />600 million <br />(active in Jan 2011)<br />MySpace<br /> 34 million (March 2011)<br />LinkedIn<br />100 million <br />(March 2011)<br />
For Boomers, this is RadicalFor Generation Y, this is Business As Usual<br />Today’s Reality <br /><ul><li>Consumers increasingly trust strangers for movie, book, travel, job, career and restaurant recommendations
We expect instant, transparent and authentic information
We want to be part of the conversation; we don’t want to be marketed at
We feel overwhelmed by information because we don’t always know how to filter information
Word of mouth and trusted sources are more important than ever</li></ul>http://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/<br />
Advantages?<br />Drives traffic to your website<br />Good for SEO<br />Establishes you as an expert<br />Nurtures relationships with customers<br />
How Can Social Media Help A Business?<br />Social media can help your brand. <br />Social media can bring in more leads. <br />You can get valuable customer feedback<br />You can inform customers of company news<br />You can interact with customers<br />
So where do I start? What do I start with?<br />
Facebook<br />What is it?<br />Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. <br />Why use it?<br />Create a customizable presence for your business and connect with your customers on a more personal level<br />How to use it?<br />Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections<br />
Existing user can Login Here<br />New user can Signup Here<br />
Here you can search your friends<br />Here you can update your status<br />Account <br />setting<br />You can edit your profile<br />Facebook Advertisement<br />Your Current updated Status<br />Online Chat frds<br />Your Friends<br />
Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />Provide valuable content<br />Encourage interaction<br />
What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />Canvass opinion – create polls<br />Encourage your community to share<br />
Reply to comments</li></li></ul><li>Twitter<br />What is it?<br />Twitter enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets<br />Why use it?<br />Communicate with your customers about events, promotions, special offers, and more<br />How to use it?<br />Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”<br />
All About Twitter<br />Setting up your account<br />www.twitter.com<br />
New user can signup here<br />Existing user can Login here<br />
Here you can search your friends<br />You can share your status with link<br />Your Followers<br />You can find your frds via Gmail etc<br />Recent updates<br />
Why it’s so viral!</li></li></ul><li>Twitter Evolution<br />
What To Tweet?<br />Come up with a strategy and stick to it<br />Always consider your target market<br />Keep it relevant and on topic<br />Ask for input<br />
Getting People to Follow You<br />Follow People<br />Add buttons to your website<br />Tweet interesting and relevant content<br />Engage people in conversation and RT them<br />Add social media links to all your printed material<br />
Profile Tips<br />Add a good profile pic<br />Personalise your link<br />Get recommendations<br />Rename your websites<br />Add applications<br />
Message from the president</li></li></ul><li>Tools vs. Strategy<br />
Definition of a Social Media Strategy<br /><ul><li>Strategy answers the “why” and integrates with the “what” and the “how”
Sometimes strategy is as much what not to do and what to do
You can’t be everywhere, strategy defines the most effective channels and way to be communicating</li></li></ul><li><ul><li>Is your strategy just a tactic? i.e. Streaming in your blog posts on Facebook is not a strategy
A social media strategy is more than just the marketing department – involve all areas of your business such as recruitment, customer service</li></li></ul><li>For Social Media Success, Ask Yourself:<br /><ul><li>Who should manage your company’s social networks?
hubspot.com</li></li></ul><li>Social Media Disclaimer<br /><ul><li> Social Media is not ROCKET SCIENCE!
Not all online strategies will be effective for all business types.
It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness.</li></li></ul><li>Summary <br /><ul><li>Social media is not going away any time soon – it’s becoming more and more crucial for marketing campaigns.
If you don’t have a cohesive social media strategy, your presence on social platforms will not meet expectations.
Developing a strategy takes intelligence and planning to develop your company’s target audience, messages and plan of action.
If you are a complex system, you especially need a consistent, strategic message, backed by a researched plan, for your multiple branches, locations, etc. </li></li></ul><li>Thank You!<br />Questions?<br />Connect with me:<br />twitter.com/heatherinregina<br />Google +: Heather Saylor<br />firstname.lastname@example.org<br />